
During its September iPhone media event, Apple announced that anyone who purchased an eligible new iOS device after September 1 would be able to download iPhoto, iMovie, and the iWork suite of apps (Keynote, Pages, and Numbers) for free. Apple today began sending out emails with iTunes credits to users who purchased both new iOS devices and one or more of the now-free iOS apps prior to its September 10 announcement.

Pages, Numbers and Keynote are normally $9.99 each in the App Store, while iMovie and iPhoto are priced at $4.99 each, which is a total savings of approximately $40 for customers who purchase a new Apple device.
Thanks Tim!
Article Link: Apple Offering iTunes Credit to New Customers Who Purchased iWork, iPhoto or iMovie After September 1