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Am I alone in being bothered by the iWatch being referred to as an accessory? This to me implies very limited functionality, and subservience to whatever device for which it is an accessory.

No. One of the reasons why I don't want it. Do I need an iPhone/Mac/etc to take full advantage of the data it gathers? Can it be used/processed/analysed on the actual watch itself? Will people end up playing Candy Crush and Angry Birds on their watches now? Will watches be banned from classrooms during exams? No thank you. I rather not buy a watch that requires constant recharging. Hell, I am sick of replacing the battery in my current watch every so often. I am getting a mechanical automatic movement next.
 
There might be a bit of truth in what Sir Jony says, if, indeed, he actually said it.

I have a beautiful Rolex GMT Master that I've been wearing for almost 30 years. If the "iWatch" has really compelling functionality, I will be almost certain to get one.

I'd look like a complete as***le wearing both, so I have to choose which I'll wear.

If enough people choose to get an iWatch and wear it for the functionality, it might decrease the demand for jewellery watches over time. If you are not wearing the iWatch, you are not receiving the benefits of the technology, so it's not really a matter of wearing one sometimes and the other sometimes. You will wear the iWatch.

Just a thought.


Rolex with a suit, apple watch with shorts and t-shirt
 
As a watch fanatic I own many watches. One iWatch will have little to no impact on my desire of purchasing other watches. Beside, I don't even plan on buying an iWatch.

I doubt is will be called an iWatch. The 'watch' thing is way overblown. Telling time will be as important to this device as the clock on your TV, VCR, stove, digital thermometer, coffee-maker, or car dashboard. It will likely tell time only because it will likely replace that spot on my wrist and its need to automatically track event times. Attaching my FitBit next to my watch is a real pain, especially with the FitBit god-awful connector, not to mention how it looks.
 
Nice dissertation professor, but I'm not sure what any of that has to do with my comment on Apple managment clothing style.


There's a lot of hate here for Apple and Jonny Ive. I find it really surpirsing given the almost undeniable brilliance of his aesthetic. You don't have to favour it, but you can't not admire it.

Apple amlost single handedly introduced the concept of high end finish in their market and he spearheaded that!

What I find ammusing is that this forum has been here admiring Ive in the early days before anyone really cared about anything Apple (after the 2nd coming), then it became trendy to love all things Apple and it was still niche enough in the early days to attract those that only love the niche. Now it is the trend to hate on Apple: it appears to be a way of saying "listen to me. I know more than you because I know what you all love is cr*p and therefore I must be smarter and more informed than you".

When it is that, then conversation is meaningless as ego and vanity are the priortity of the participants. This forum is full of ego and vanity. I love the boring threads because they are the ones that still have the interesting people.
 
Apple PR stunt! Now, the talk of the tech world is Jony's comment about the rumored iWatch. Haha! Apple's Marketing Team is really brilliant. Tech blogs are going to eat this story up!
 
I'm not afraid.

Let me start by saying that I think just this kind of news that are written for the most part of the time to create hype and nothing else.
But, admitting that what has been said is true, I would say that the Swiss watch industry has nothing to worry about.
1) People do not leave their watches that cost 10,000 francs, with rotation systems that never stop, for a technological gadgets assembled in China, and that probably will not even have the technology necessary to be a complete product before the fifth generation.
2) Maybe the people who talk about Rolex not even be aware of what a high-end watch is. The group Vacheron already annouced an increase of 20% for next year, and their watches are not cheap like Rolex.
3) for how I see the iWatch will be a "new" product that will not conflict with the biggest watch brands in the world.
4) For 175 years, Patek Philippe will present to the world a new system for future generations of watchmaking. Apple has no chance of beating an art as that of watchmaking.
5) The average Swiss is already happy as it is without the need to send sms talking to a voice recognition system that compared to its competitors really sucks
 
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A non-issue made out of an off-handed comment.

No one buys a hand-made Swiss watch because it is the pinnacle of time-keeping accuracy; they buy it because it is a piece of jewelry. It is something that is often kept for years and passed on between generations. The iWatch is essentially a consumption item, not a bad thing, like the iPhone that will be replaced as newer versions are released.

Switzerland is in no danger.
 
You are free to leave. Watch out for the door on the way out, I'd hate for it to get scuffed.

Yes!! I knew I would get at least one of these comments. I've read so many of them over the the years posted by The Faithful but never was awarded one personally. Thanks.
 
Jony Ive and Switzerland need to come at each other, snapping, Westside Story-style.
 
While this is certainly true, I would dare to say that any currently sold system with interchangeable lenses is so vastly superiour to any mobile phone camera that they are just not compareable...well, unless somebody only shoots in perfect conditions and does not use any depth of field.
Plus Leica has that Luxury Aura around it that attracts so many Dentists ;-)


Any professional has both. Being "cut off" from the "pop market" does not mean to be in a danger zone.
I've never seen an architect without a professional camera system. Or a designer, or even the girl who goes with her GoPro around the world.
Even if people tend to get used to new technology this does not mean that is going to replace the "old" one.

A watch is a classic. Market will be always A place where classics find their place.
Don't get me wrong, I hope in Apple success of delivering quality products, but I started having an opinion about the fact that they really play with the stupidity of the costumer. Ho many times we have to see apple delivering something that existed 10 years ago and calling it "magic"?
So I still think this statement is pure rumor, but if this is true, watchmakers have nothing to fear since a huge part of their success does not come from people who buy a 400-1000$ watch.
 
People that are buying a swiss time piece do not care about an iWatch. Conversely people that would buy an iWatch don't care about a swiss made watch. Therefore, status quo.

That's nonsense too. I have several luxury watches and a number of Swatches. I would buy an iWatch and would alternate wearing it with my Rolex and Breathings. There are occasions for the one brand and there are occasions for the other.
 
Get over yourself Jony

The difference between an iWatch and a Rolex is like the difference between beer and bottle of 40 year old scotch, one is intended for mass consumption, and the other is intended for people with taste.

While I am sure there will no doubt be an onslaught of people running out to buy an iWatch, the watch market will be fine. Apple isn't going to take over 90% of all watches sold after they release it. I have over a dozen watches and I use them in various situations and cycle through them. While an iWatch might become an everyday watch, especially if it has decent health monitoring features, sure, it might affect the sales of Casio and Timex watches, but its not going to replace my other prized watches, especially if I am dressing up or having a special occasion.

Also I value the mechanics of a watch, the intricate play of gears and levers to keep precise time. I am not impressed by a upscale calculator watch.

I am sure he was just playing around, but Jony is one of the last vestiges of a smug and arrogant Jobs era Apple that is quickly eroding into an Apple that recognizes they are not all that and a bag of chips and need to offer a little more these days than lip service.

Apple may still have 100% mindshare, but only 15% of the mobile market share. It's getting silly when Jony says these little smug things.
 
I am late to this thread but:

1)Of course Apple is going to hype hype hype like they've been doing since Apple's birth.

2)You have to wonder how/why Apple would announce something on 9/9 then wait 4-6 months to release it...and missing the holiday season. If it truly is a long delay, I'm guessing the product is still in beta (but hey, that never stopped Siri) or simply Apple testing the waters for consumer's reaction on 9/9.
 
The difference between an iWatch and a Rolex is like the difference between beer and bottle of 40 year old scotch, one is intended for mass consumption, and the other is intended for people with taste.

Taste does not come to mind when I think of Rolex.
93125.jpg

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I am late to this thread but:

1)Of course Apple is going to hype hype hype like they've been doing since Apple's birth.

2)You have to wonder how/why Apple would announce something on 9/9 then wait 4-6 months to release it...and missing the holiday season. If it truly is a long delay, I'm guessing the product is still in beta (but hey, that never stopped Siri) or simply Apple testing the waters for consumer's reaction on 9/9.

1. Apple did not say anything. This is a former designer recalling a comment at work.

2. They did long waits between announcement and availability with the original iphone and (if memory serves) the original ipad.
 
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I just had a revelation: There is no 5.5" iPhone, those part leaks are for the iWatch.:eek:
 
After a 30-year Haitus

Didn't know there was a watch market to begin with :)

With a brief exception, I haven't worn a watch since I was 17 for one reason--I have been waiting for them to be more functional. (The exception is a Casio watch about 12 years ago that would download Outlook data by reading flashes on my computer screen ; )

Between my cell phone, PC, desk phone, wall clocks, and car dash clocks, I haven't needed a watch to tell me the time.

Although I don't know what functionality the iWatch will have, I am guessing it will give me reason to wear a "watch" again. (An ironic name for a device whose least useful feature is timekeeping.)

Just one doubt--it would have to look at home with business attire. I am not too confident that will be the case. If it did, and had CDMA, BT, and WiFi radios, I wouldn't bother carrying around my iPhone anymore, either :)
 
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I have three watches, one a Rolex, that I never wear, even to special occasions. Too annoying and my phone covers all the bases.
Sooooo, this is relevant because you
a) bought three watches (including a Rolex) since 2009 to stash them inside a drawer and not wear them because they are "annoying"
or
b)are one person, giving your own personal experience/preference

Either way you miss the Point: Watchsales worldwide have not only rebounded after the financial crises in 2007/2008 but actualy surpassed that level in 2012 and are keep increasing......
.....so maybe this fact contrasts greatly from your own experience and the general believe that people stop wearing/buying watches.

Let's face it, people buy more watches (especialy those above walmart price tag) then ever before...and good news for the makers, they wear them despite (or in my case especialy because) they are mechanical, require winding and are slightly less accurate in telling the time then smartphones.

P.S. as a sidenote... on weekends I love to wear this:
watch-4.jpg

BECAUSE it is NOT meant to tell the exact time and helps me to "decelerate" (in contrast to being reachable 24/7 by phone/messaging)
 
That's nonsense too. I have several luxury watches and a number of Swatches. I would buy an iWatch and would alternate wearing it with my Rolex and Breathings. There are occasions for the one brand and there are occasions for the other.

Yup. Although I can't think of many occasions other than a casual day out running errands where an iWatch would be appropriate. Love the idea of smartwatches, but personally would never wear one. I'll stick to wishing I had an IWC while wearing my Hamilton and Tissot
 
Ha! Nice. To be fair, though, if I were to pay what most high end watchmakers charge for a watch, I’d want it to do more than tell the time and look pretty.
 
You still don't: this is unverified rumor about a private conversation that may have happened.

Everyone's treating the "story" like it matters :rolleyes:

Calm down guy. Ive merely talking to the media is funny because it hardly ever happens, let alone right before a major Apple event. That stock picture only adds to the laugh factor.
 
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