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Jony Ive On iWatch: Switzerland is in Trouble
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I just found it humorous that an alleged quote has more threads than the actually rumor about the product itself. That's just my observation. And my main gripe was about people flaunting what luxury watch they are wearing. Like people care.
hahahahahahahahahahahahahahahahahahahahah ROLF hahahahahahahaha what a total idiot hahahahaha
Yeah Jony, I am 100% certain the entire Swiss watch industry will be shaking in their boots with the iwatch announcement
Makes me feel ashamed to be British that stupid comment does.
Hmm he has come out on record and said this? More like Apple are in trouble then to make a claim like that, since when have they done this....
EDIT:::
Ah I see, it was APPARENTLY said by Jony internally... faith restored in that case, fair enough if he wants to gloat like an utter tool like that in private, but for a moment I did think he stated it publically!
Didn't they do that to the cell phone industry. If anyone can shake up the watch industry, wouldn't it be Apple?
Sidenote: one of the interesting reveals in that long set of articles about Apple's press management methods, is this:
"It was Jobs who came up with the strategy of assigning an adjective to each Apple product for usage in press releases.
For instance, the iPad is consistently referred to as “Magical,” while the App Store is “Legendary” and the iPhone is “Revolutionary.”
These terms were not mentioned just once in a single press release, but are commonly used for those respective products across Apple’s marketing materials, internal presentations, and high-profile media events."
We should have an iWatch adjective guessing competition.
I propose: Dazzling
Who's next?
It is obvious he was joking to show how excited he feels about how his baby is developing. And maybe a bit of sabre rattling against Swatch.
That Nokia had terrible management implies nothing about the Swiss watch industry.
Since digital watches appeared, they have been the logical choice, but that is not what most people choose to wear.
It is even difficult for designer watches to be accepted when they lack a Swiss Made label.
You can appreciate Swiss Made and craftsmanship as well as the tech cred of Casio, Seiko, and Apple.
There's a problem with smart watches if the battery lasts less than a year and you're supposed to wear the same thing every day.
Tissot makes some touch analog watches that also have a little screen and are not cheap (not what I like). It's easy to see some sub $1000 watches adding sensors and wireless, but not screens, so that they can remain attractive ( but not pure), as you already have a smartphone screen for your monitoring needs. Specially since Switzerland is strong in sensor technology, and it can also be advertised as Swiss Made.
So:
- Apple makes a smartwatch to pair with an iPhone
- Swatch is making a smartwatch, I would suppose to pair at least with any modern Android
- Android vs iPhone market share
- Profit!!
First world dwellers don't realize that many people in the developing world buy non-plastic Swatches as that's the kind of Swiss Made watch they can afford for $150.
And those who think people don't buy watches anymore should look beyond their high school environment.
That Nokia had terrible management implies nothing about the Swiss watch industry.
Since digital watches appeared, they have been the logical choice, but that is not what most people choose to wear.
It is even difficult for designer watches to be accepted when they lack a Swiss Made label.
You can appreciate Swiss Made and craftsmanship as well as the tech cred of Casio, Seiko, and Apple.
There's a problem with smart watches if the battery lasts less than a year and you're supposed to wear the same thing every day.
Tissot makes some touch analog watches that also have a little screen and are not cheap (not what I like). It's easy to see some sub $1000 watches adding sensors and wireless, but not screens, so that they can remain attractive ( but not pure), as you already have a smartphone screen for your monitoring needs. Specially since Switzerland is strong in sensor technology, and it can also be advertised as Swiss Made.
So:
- Apple makes a smartwatch to pair with an iPhone
- Swatch is making a smartwatch, I would suppose to pair at least with any modern Android
- Android vs iPhone market share
- Profit!!
First world dwellers don't realize that many people in the developing world buy non-plastic Swatches as that's the kind of Swiss Made watch they can afford for $150.
And those who think people don't buy watches anymore should look beyond their high school environment.
This is not a self-promotion. I think some of you are not reading the article. As for beautiful, I call under vs microsoft's super-excited.
Rolex is actually a casual sport watch brand. Their dress line is the Cellini which no one really pays attention to.
The classic professional SS line - SeaDweller, Explorer, Submariner, GMT-Master are all what they call "tool watches." It is a fashion faux-pas to wear a chunky bezel SS watch with a tuxedo unless you are James Bond. I treat my Rolex like a casual watch - jeans, t-shirt and I even do house chores with them on- changine the oil in my car, cleaning up the yard, etc.
Serious watch guys who want dress watch aspire to IWC, Blancpain, Breguet, Patek,etc.
You still under the misguided impression that Apple products have to be equivalent to other companies products for them to put them out of business? You're wrong. Apple's products are better. Apple makes nothing like what Nintendo or Sony do, yet they have those two seriously hurting. Now if you think high-end watch makers are safe because they're in the fashion industry and Apple isn't, well, you might be surprised to know there's some cross over...
Very interesting, thanks! I did notice in the last keynote (Yosemite / iOS8 ?) that each presenter seemed to say "incredible" a lot. I didn't realise it was per-product or per-event.
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I do appreciate that, but it's a matter of a facts vs waffle ratio. Whenever a company stops relating facts / features / specs and starts telling you how great / amazing / incredible the product/service is, I mentally tune out. It's just worthless meaningless drivel, precisely because every company does it regardless of what they're selling.
If the company does it too much/often, they're not really worth listening to any more. You're better off going elsewhere to learn about what they're selling.
I think you're the misguided one if you think an iWatch is going to threaten higher end watches that are largly intended as jewelry pieces.
I'm a watch wearer.
Apple, Samsung and others are not going to have me get rid of a manual wind or automatic wind watch.
Not the same thing. I don't want to search for a charger every day or every other day for my watch. For a real watch wearer, all the devices = Epic Fail.
I agree with. There is this general consensus by many of these pro-iwatch debaters is based on empirical analysis or assumption.
They're making the rational. Truthfully be told, it is indeed rational line of thought that because Apple, in the past, have empirically entered new markets and totally dominated. They use the Blackberry/Steve Ballmer gaffe as a solid basis of their argument. They use the analogy of the iPad disruption.
Granted, I don't see fault in this line of argument.
However, they're completely wrong on this (iWatch vs high end Swiss). This is a different market segment where consumers purchased based on emotion rather than utility needs (phone, computing in a portable form-factor, etc).
The appeal of the watch market is totally unique to each buyer and you can't really cast a broad general cover-all use-case scenario for everyone. Some prefer the marvel of mechanical precision. Some buyers want luxury show-off jewelry. Some buyers want investment (many watches do appreciate over time). Some want heirloom pieces. Some want lineage and pedigree. These all different "reasons" why people buy Swiss watches. In order for Apple to succeed, they have to match, meet, and be better than all those different reasons. They also need to succumb to the emotional attachment that a disposable piece of electronic will never have -- non obsolescence. A version of iWatch 1.0 will never be better than iWatch 2.0, 3.0 with A8,A9,A10....A20 processor with higher, better screen after each successive generations. Certain watches transcend generational changes and many of their original generation versions have more cachet.
Jony Ive is absolutely right.
You only have two wrists and wearing two watches make you a schmuck. I wouldn't buy a digital watch to replace my Vacheron Constantin because the digital one does the same thing, with less style. However iWatch does so many things, so cleverly, it will become so inseparable. The benefits outweigh any value you could possibility perceive from a luxury mechanical watch, be it material or craftsmanship, heritage or grand and complicated design of movements.
Once you no longer take your iWatch off your wrist, what do you think it will do to the luxury watch market?
Prior to the iPhone, I was a Vertu user. I still have one, in the storage room collection dust. Vertu is in Jewellery business too. Had it not been for the iPhone I am probably still a Vertu customer. Unfortunately I can only bring one phone, and once you used an iPhone there is no going back. Exclusivity and luxury are far less important in comparison to the superiority of the iPhone experience.
You only have two wrists and wearing two watches make you a schmuck. I wouldn't buy a digital watch to replace my Vacheron Constantin because the digital one does the same thing, with less style. However iWatch does so many things, so cleverly, it will become so inseparable. The benefits outweigh any value you could possibility perceive from a luxury mechanical watch, be it material or craftsmanship, heritage or grand and complicated design of movements.
Once you no longer take your iWatch off your wrist, what do you think it will do to the luxury watch market?
Prior to the iPhone, I was a Vertu user. I still have one, in the storage room collection dust. Vertu is in Jewellery business too. Had it not been for the iPhone I am probably still a Vertu customer. Unfortunately I can only bring one phone, and once you used an iPhone there is no going back. Exclusivity and luxury are far less important in comparison to the superiority of the iPhone experience.
That`s what i meant. It has to be a device that is paired with in ears and a microphone to talk into WITHOUT bringing the wrist to our ears.
The microphone on the apple headphones works pretty well. I don't know if it's possible to put this microphone also into an in ear. Headsets are ugly cyborg-like devices. All the revolutionary signal processing has to be be done on "the iGem device" (watch, necklace, clip...i don't know...kind of jewelry). It's in fact just a hands free communication device with additional functions. Functions like health stuff. I think in ear is the best way to combine health and communication aspects with a groundbreaking game changing usability. Hands free communication with good sound on both sides and on top some health related possibilities. All together built in an iGem everyone wants to wear.
So: A beautiful jewelry device paired with revolutionary in ears that let you talk hands free and track your health as additional function.
The revolution is to separate the phone from the iPhone. The iPhone isn't a phone anymore.
It's an iPod. An Internet Communication Device. And a gaming console.
Probably i'm wrong. I just don't want to see a typical watch with iPhone functionalities. Hands Free and the virtual Assistent is THE next long term big thing. Watch the movie HER! Voice is the only useful alternative input "device". If everything is based on voice, the devices will loose their GUI. The future is not a Graphic User Interface, it's the Natural User Interface. The movie HER is so fracking great!!!
Ha. You made me go and look up a couple of Apple earnings call transcripts.
Tim Cook uses "incredible" a lot, sometimes in sentences next to each other.
CFO Peter Oppenheimer likes to use the phrase "we're very pleased" even more, throwing it in almost a dozen times per call.
Interesting. Wonder if anyone has ever counted how the main magical words change over time
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I don't even wear a watch anymore, unless I need quick access to a chronograph/timer at work. I would only wear a watch if it was a smart watch that had compelling capabilities in tandem with my phone.
Let the dinosaurs keep their mechanical watches under the guise of "fashion" or "style." Wearing something because of that is something I'll leave to the ladies. There is an appreciation for the mechanical precision, but at what point is it just silly to even bother?
Let the dinosaurs keep their mechanical watches under the guise of "fashion" or "style." Wearing something because of that is something I'll leave to the ladies. There is an appreciation for the mechanical precision, but at what point is it just silly to even bother?
i think you have pretty much said what i wanted to say. apple are going after the watch industry here and once this device comes out all watches would start looking ancient, including the premium luxury watches.
Bring it on Apple. cant wait till all these guys on this thread are proven wrong.
This is Going to be a Repeat of IPHONE.