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1 in 2 Surveyed Willing to Pay at Least $10/Month for Apple Intelligence

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A little more than half of respondents in a recent survey said they would be willing to pay at least $10 per month for unlimited access to Apple Intelligence.

Apple-Intelligence-iPhone-16.jpg

In an online survey conducted in February and March, investment firm Morgan Stanley asked thousands of consumers in the U.S. to indicate the maximum amount of money per month that they would be willing to spend for unlimited access to Apple Intelligence. Approximately 1,400 of the 3,300 respondents were current iPhone owners, including 450 owners of iPhone 15 Pro and iPhone 16 models that are compatible with Apple Intelligence.

The breakdown was as follows:
  • $15 or more per month: 22%
  • $10 to $14.99 per month: 30%
  • $5 to $9.99 per month: 17%
  • Less than $5 per month: 11%
  • Not willing to pay: 14%
  • Don't know/too early to tell: 6%
Morgan Stanley analysts shared the survey results today in an Apple-focused equity research note, obtained by MacRumors. It said the survey's total sample represents the general population in the U.S. in terms of age, gender, and region.

The rollout of Apple Intelligence features has not gone smoothly so far. Apple was hit with class action lawsuits in the U.S. and Canada over its delayed personalized Siri features, and the company recently complied with the National Advertising Division's recommendation to remove "available now" wording from the Apple Intelligence web page. Apple also had to disable notification summaries for news apps after some of the summaries generated false information, and it has yet to re-enable the feature.

Even with Apple Intelligence getting off to a rocky start, this survey suggests that many customers would still be willing to pay for access to the features. However, it is unclear if Apple will ever charge for any of the features.

Article Link: 1 in 2 Surveyed Willing to Pay at Least $10/Month for Apple Intelligence
 
Article Link
https://www.macrumors.com/2025/04/22/apple-intelligence-payment-survey/
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  • Haha
  • Wow
Reactions: gusmula, decypher44, SqlInjection and 22 others
I installed it when it became available and used it about 4 times. Nothing since then. Stupid things about it annoy me: it used to be able to go out to ChatGPT whilst in the car so I could actually get answers to questions, but for some reasons it's arbitrarily been disabled. I get 'Sorry, I can't show you answers whilst in the car' - well you used to...I just don't see a need for it. I certainly wouldn't have bought a phone for it.
 
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Reactions: ThaRuler, gusmula, Scooby_Snacks and 20 others
I haven't posted in years, though I still read the articles. I had to weigh in on this survey:

*Scoff*

Who were these people?
1 in 2 people who don't use apple intelligence?
1 in 2 people who have too much money?
1 in 2 people who like broken things?
1 in 2 people who had a 1 in 2 chance of getting paid to say yes?
 
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Reactions: alexgowers, chris1958, Glacier1 and 20 others
"This survey was brought to you by John Giannandrea".

i really, really doubt that even 50% of iPhone users are even aware of Apple Intelligence, so Morgan Stanley would have had to explain it to them in probably idealistic terms. And even if you're interested in AI - given the choice between paying $10 for this censored and dysfunctional pile of horse... and 20$ for ChatGPT - it's hardly a hard choice, is it?
 
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Reactions: navaira, NoGood@Usernames, Col4bin and 10 others
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