Spot on. They should make it a subscription, so everybody else can use that sweet, sweet RAM for something useful. Also, could somebody tell them that AI also needs a moderate amount of SSD-space?
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1 in 2 Surveyed Willing to Pay at Least $10/Month for Apple Intelligence
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Spot on. They should make it a subscription, so everybody else can use that sweet, sweet RAM for something useful. Also, could somebody tell them that AI also needs a moderate amount of SSD-space?
So, Morgan Stanley's survey reveals that over half of respondents are willing to shell out at least $10 per month for Apple Intelligence. Really? Are we so enamored with the Apple logo that we're ready to pay for features that are still in their infancy?
Let's take a step back. Apple Intelligence, as it stands, has been anything but seamless. From class-action lawsuits over delayed Siri features to the removal of the "available now" claim due to unmet promises, it's clear that the rollout has been rocky at best. Not to mention the disabling of notification summaries after they generated false information. These aren't just minor hiccups; they indicate a product that's not ready for prime time.
Yet, despite these issues, some are ready to pay a premium. Why? Because it's Apple? Let's not forget that the survey was conducted by an investment firm with a vested interest in Apple's financial performance. The sample size, while seemingly substantial, doesn't necessarily represent the broader consumer base.
Moreover, Apple Intelligence is currently limited to newer iPhone models, meaning a significant portion of users won't even have access without upgrading their devices. So, we're talking about paying $10 a month on top of the cost of a new phone for features that are still being tested and refined.
Let's not be the beta testers who pay for the privilege. Apple has a history of refining its products over time, often based on user feedback. Perhaps it's wiser to wait until Apple Intelligence is fully developed and integrated before considering any additional monthly fees.
Let's take a step back. Apple Intelligence, as it stands, has been anything but seamless. From class-action lawsuits over delayed Siri features to the removal of the "available now" claim due to unmet promises, it's clear that the rollout has been rocky at best. Not to mention the disabling of notification summaries after they generated false information. These aren't just minor hiccups; they indicate a product that's not ready for prime time.
Yet, despite these issues, some are ready to pay a premium. Why? Because it's Apple? Let's not forget that the survey was conducted by an investment firm with a vested interest in Apple's financial performance. The sample size, while seemingly substantial, doesn't necessarily represent the broader consumer base.
Moreover, Apple Intelligence is currently limited to newer iPhone models, meaning a significant portion of users won't even have access without upgrading their devices. So, we're talking about paying $10 a month on top of the cost of a new phone for features that are still being tested and refined.
Let's not be the beta testers who pay for the privilege. Apple has a history of refining its products over time, often based on user feedback. Perhaps it's wiser to wait until Apple Intelligence is fully developed and integrated before considering any additional monthly fees.
Why don't we see it work first? So far it hasn't. The text and email summaries suck and are distracting. Siri has gotten even dumber in the last three months, and for some reason AI/update changed many of the labels on my 4000 contacts so that they just say "address" and "phone" instead of "home/work" or "mobile." I am getting tired of this substandard crap from Apple.
* survey performed in the Apple canteen
What will eventually happen is that people will have their preferred AI service and subscribe to it and it will be part of their digital - and RW - life permanently. You will be able to carry it from device to device or integrated service to service. The AI will be "yours" and you get to loop all things into it from Netflix to Image Playground to true generative or analytical systems. It will be like Coke and Pepsi - pick the one you like and stick with it... and tech companies will allow it to be inserted into their OSs for user customization.
Outside of those that would just outright say “no” - how is any other response other than “don’t know/too early to tell” even getting picked. It’s literally not out yet lol other than a glowy border.
and 15 out of 10 will pay $30/month for Siri!
in its current state? Not a chance!
A little more than half of respondents in a recent survey said they would be willing to pay at least $10 per month for unlimited access to Apple Intelligence.
In an online survey conducted in February and March, investment firm Morgan Stanley asked thousands of consumers in the U.S. to indicate the maximum amount of money per month that they would be willing to spend for unlimited access to Apple Intelligence. Approximately 1,400 of the 3,300 respondents were current iPhone owners, including 450 owners of iPhone 15 Pro and iPhone 16 models that are compatible with Apple Intelligence.
The breakdown was as follows:
Morgan Stanley analysts shared the survey results today in an Apple-focused equity research note, obtained by MacRumors. It said the survey's total sample represents the general population in the U.S. in terms of age, gender, and region.
- $15 or more per month: 22%
- $10 to $14.99 per month: 30%
- $5 to $9.99 per month: 17%
- Less than $5 per month: 11%
- Not willing to pay: 14%
- Don't know/too early to tell: 6%
The rollout of Apple Intelligence features has not gone smoothly so far. Apple was hit with class action lawsuits in the U.S. and Canada over its delayed personalized Siri features, and the company recently complied with the National Advertising Division's recommendation to remove "available now" wording from the Apple Intelligence web page. Apple also had to disable notification summaries for news apps after some of the summaries generated false information, and it has yet to re-enable the feature.
Even with Apple Intelligence getting off to a rocky start, this survey suggests that many customers would still be willing to pay for access to the features. However, it is unclear if Apple will ever charge for any of the features.
Article Link: 1 in 2 Surveyed Willing to Pay at Least $10/Month for Apple Intelligence
Thanks to Apple's advertising, we know who Apple Intelligence's target audience is: losers, slackers, and show-offs.
There are certainly enough of those in the US. So, in my opinion, the results of the survey are credible.
There are certainly enough of those in the US. So, in my opinion, the results of the survey are credible.
That vision sounds great in theory, but it conveniently ignores the reality of how tech companies operate—and how they’ve always operated. The idea that AI assistants will become platform-agnostic, customizable tools that users can freely carry across services and devices assumes a level of interoperability and user control that the current tech landscape vehemently resists.
Let’s not kid ourselves: Apple, Google, Microsoft, and Amazon didn’t spend billions building closed ecosystems just to hand over control to third-party AI services. These companies thrive on lock-in. Why would Apple, for example, let you use a Google-powered AI assistant deeply integrated into iOS, when they can push their own “Apple Intelligence” and monetize it directly? That’s like expecting Apple to let you replace Safari with Chrome as the default browser for everything—oh wait, that took EU regulation to even begin to happen.
And the Coke vs. Pepsi analogy? It falls apart under scrutiny. Coke and Pepsi compete in the same stores, under the same distribution networks, and don’t require you to sign 3-year contracts to buy one or the other. If Apple, Meta, and Google are the gatekeepers of digital experiences, then the AI you “pick” will still be filtered through their terms, APIs, restrictions, and priorities.
What’s more likely is this: users will be forced to use multiple AIs depending on the hardware and services they use. Your iPhone will use Siri (Apple Intelligence), your work PC will use Copilot, your browser might default to Gemini, and your smart home assistant will use Alexa—each with walled gardens and half-baked compatibility. Want a seamless, single-AI experience across platforms? Prepare to get locked into one ecosystem entirely or deal with fragmentation.
So no, we’re not heading toward a user-first, AI-as-a-service utopia. We’re heading toward a turf war—one where the winner isn't the best assistant, but the company that controls the most endpoints.
Who did they survey? Put me in the I wouldn’t pay anything for it category.
I think this would be great. Make Apple Intelligence a Service you subscribe to. Maybe bundle it with some tiers of AppleOne.
Then I could be sure not to have that S*** on my devices.
Then I could be sure not to have that S*** on my devices.
Hahahahahaaaaaa….NO. Heeeeeeeeeeeeeeeeeeeeeeee|| no. No, just no no no no no. No way Ho se. Na ah. Noooooooo. Nahaaaaawwh. Niet. No. Just no. There is absolutely no way. No.
Apple just isn’t worth it anymore. And with their devilish lock-in tactics, you will have no way out, the more of their services you subscribe to.
The iPhone is a (allegedly) PREMIUM DEVICE….which now a 350$ Android device can do just as well and in some cases better (hello 120hz refresh rate). iCloud syncing is HORRID. Jottacloud is 1000x better!! And iCloud is just so slow it’s laughable. Music just nags and nags and nags you to subscribe each time you open it, when you’ve got a perfectly working Spotify subscription and 150GB of your own cd collection to boot.
It’s NOT just Apple Intelligence. There are actually a lot of shiddy Apple services that you can find better and cheaper 3rd party versions of out there.
And it’s all of Apples own doing. Because the worst part is, it’s not Apple Intelligence that’s bad, per se. Its how they CHOSE TO MARKET IT that landed them in this dodo. So I wouldn’t actually blame the Apple Intelligence team. I’d blame the marketing team and the higher ups who approved it. When has anything new worked right out of the gate anyway?
And just for Apple to continue charging the SAME as they do now, they will have to improve EVERYTHING.
And yes, their hardware is still the absolute best QUALITY. But function wise, they are NOT the best anymore. And they are focusing on a lot of silly stuff "nobody" wants, when old complaints won’t get fixed.
A lot is on the line here for Apple…imho.
Ps: I have two semesters with statistics. I know two things…I LOATHE SPSS…and I can cleverly word questions such that I can determine the outcome of almost any questionnaire.
Apple just isn’t worth it anymore. And with their devilish lock-in tactics, you will have no way out, the more of their services you subscribe to.
The iPhone is a (allegedly) PREMIUM DEVICE….which now a 350$ Android device can do just as well and in some cases better (hello 120hz refresh rate). iCloud syncing is HORRID. Jottacloud is 1000x better!! And iCloud is just so slow it’s laughable. Music just nags and nags and nags you to subscribe each time you open it, when you’ve got a perfectly working Spotify subscription and 150GB of your own cd collection to boot.
It’s NOT just Apple Intelligence. There are actually a lot of shiddy Apple services that you can find better and cheaper 3rd party versions of out there.
And it’s all of Apples own doing. Because the worst part is, it’s not Apple Intelligence that’s bad, per se. Its how they CHOSE TO MARKET IT that landed them in this dodo. So I wouldn’t actually blame the Apple Intelligence team. I’d blame the marketing team and the higher ups who approved it. When has anything new worked right out of the gate anyway?
And just for Apple to continue charging the SAME as they do now, they will have to improve EVERYTHING.
And yes, their hardware is still the absolute best QUALITY. But function wise, they are NOT the best anymore. And they are focusing on a lot of silly stuff "nobody" wants, when old complaints won’t get fixed.
A lot is on the line here for Apple…imho.
Ps: I have two semesters with statistics. I know two things…I LOATHE SPSS…and I can cleverly word questions such that I can determine the outcome of almost any questionnaire.
No no, this shows that 1 in 2 people would love to use a Siri that actually works so much that they’re willing to pay at least $10 a month.
The way things are going in the world, perhaps we won’t want to know what month it is…
