As in a symbol of someone I do not want to talk to. I can understand paying a high price for 'stylish' watches, but the Apple Watch is for function-- the cheaper model will be able to do the same thing as the higher end model and lets face it is-- it doesn't look that great. Not to mention high-end watches are for life, an Apple Watch will be obsolete within a year or two. If I saw someone wearing a 10k Apple Watch the first thing I would think is... what the heck is going through this persons mind? Why not actually get a good-looking, long lasting watch if you're throwing down that type of money? I would immediately start questioning the persons decision making skills and ego. I really hope Apple knows what its doing with this because I don't think the market for rich out of touch nerds who wear 10k smartwatches will be that large.