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10+ Announcements Apple Could Have Rolled Into a February Event

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Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these reveals will be handled through a series of press releases instead.

Tim-Cook-Apple-Park.jpg

There are a multitude of rumors from reliable sources about specific announcements in the coming weeks, so here's everything that Apple could have feasibly included in a hypothetical February event:

  • iOS 18.4 preview (beta expected next week)
  • New iPhone 16 color option
  • iPhone SE (fourth generation)
  • Apple's first custom modem chip (debuting in iPhone SE)
  • iPad (11th generation, A17 Pro or A18)
  • iPad Air (11- and 13-inch, M3 or M4)
  • Redesigned Magic Keyboard for iPad Air
  • MacBook Air (13- and 15-inch, M4)
  • AirTag (second-generation)
  • Vision Pro-related announcement (hardware refresh to add the M5 chip with Apple Intelligence support, a price drop, a significant software update, or something else)
  • Apple Command Center smart home hub preview (launch later in 2025)

Tim Cook's recent social media teaser for an Apple "launch" on February 19 is widely expected to relate to the fourth-generation iPhone SE. While the post confirms at least one product unveiling, it also suggests the company will not be holding a full-fledged event in the next few weeks.

Historically, Apple has used press releases to introduce products when the updates are more iterative, but the company has also hosted entire events for relatively modest announcements, such as the "Scary Fast" event in October 2023, which only saw the reveal of the M3 MacBook Pro and iMac models.

Several new devices are widely expected to be announced soon, including the fourth-generation iPhone SE, the new MacBook Air with the M4 chip, and updated iPad Air and entry-level iPad models. Bloomberg's Mark Gurman says that the M4 MacBook Air should launch within weeks, while Apple's supply chain has been preparing for the arrival of new iPads. Software references have already confirmed the existence of many of these products, so launch is almost certainly right around the corner.

Apple has occasionally held February events, but they are rare. In recent years, the company has preferred March for spring product announcements, as seen with the 2022 event that introduced the green iPhone 13, third-generation iPhone SE, Mac Studio, and Studio Display. If Apple had opted for a February event this year, it would seemingly have had a more substantial series of announcements than some of its previous keynotes.

Article Link: 10+ Announcements Apple Could Have Rolled Into a February Event
 
Article Link
https://www.macrumors.com/2025/02/15/things-apple-could-have-rolled-into-an-event/
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Personally, Tim Cook would be good to self present the items on stage as Steve did.

There is a HUGE LACKING interest in the little things that Apple does anymore. They gloss over it with flashy video that NO ONE watches. I ask iPhone users about features or tech that should have been shown off, they have no idea it even exists.

Sad to no longer see the “Training” that was done on stage. Now it is a glorified Keynote file.

Bring back the Steve Job theater release of products.
 
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whiteashsaturday said:
Personally, Tim Cook would be good to self present the items on stage as Steve did.

There is a HUGE LACKING interest in the little things that Apple does anymore. They gloss over it with flashy video that NO ONE watches. I ask iPhone users about features or tech that should have been shown off, they have no idea it even exists.

Sad to no longer see the “Training” that was done on stage. Now it is a glorified Keynote file.

Bring back the Steve Job theater release of products.
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I don’t know about this. I don’t see Cook being able to pull it off anywhere near the same way. And I don’t mean that as a slight to Cook. Few possess the charisma, confidence, and presence that Jobs displayed.
 
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whiteashsaturday said:
Personally, Tim Cook would be good to self present the items on stage as Steve did.

There is a HUGE LACKING interest in the little things that Apple does anymore. They gloss over it with flashy video that NO ONE watches. I ask iPhone users about features or tech that should have been shown off, they have no idea it even exists.

Sad to no longer see the “Training” that was done on stage. Now it is a glorified Keynote file.

Bring back the Steve Job theater release of products.
Click to expand...
The main iPhone events on YouTube get 1-3 million live viewers, more on Apple.com and even events for things like the iPad get half a million viewers on YouTube alone.

The iPhone 16 tour video showing features has 36M views.

Not sure who no one is....
 
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You left off the possibility of an Apple Studio refresh with M4. And a refresh for the Apple Stdio Display. That's what I'm interested in - and not really expecting.

Now if they only came out with a New iPhone 16 color option, that would really be something...
 
monkey6 said:
You left off the possibility of an Apple Studio refresh with M4. And a refresh for the Apple Stdio Display. That's what I'm interested in - and not really expecting.

Now if they only came out with a New iPhone 16 color option, that would really be something...
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That is tithered to the Mac Pro because of the M Ultra. Current they all use M2 Max/ultra. M4 versions are anticipated at WWDC. Studio Display update is just a 2022 rumor this year from Young/Gurman.
 
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Kylo83 said:
It’s all minor stuff and why would they release a m5 Vision Pro when the last one isn’t selling, also it’s 2026 for the next one
Click to expand...

To do one of the most common things Apple does to stir some new buying interest: refresh the tech? Is about anyone in the know buying M3 MBair right now? M2 Studio or Pro? iPhone SE third generation? Conceptually, a much more efficient M5 would add time to battery life- one of the top complaints about Vpro FABs.

And 2026 for a "next one" is only a rumor. That could flip to 2027, 2028 or never at the flick of a revised rumor or two.

Apple seems fairly committed to the platform. If this one "isn't selling," perhaps a refreshed one would. Few would want to spend so much for several generations old technology. Again see Studio & Pro or existing iPhone SE for example.
 
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Populus said:
I won’t believe the base iPad, the iPad 11, is coming with an A17 or A18 and 8GB of RAM until I see it with my eyes. It would be too good of a deal.
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I mean, it’s not really that surprising, the base iPad, when it’s updated, usually receives the chip from two years previous.
For example, the A9 was introduced in 2015, the iPad 5 got the A9 in March 2017.
The A10 was introduced in 2016, the iPad 6 got it in 2018.
The A12 was introduced in 2018, the iPad 8 got it in 2020.
The A13 was introduced in 2019, the iPad 9 got it in 2021.
The A14 was introduced in 2020, the iPad 10 got it in 2022.

So it does make a lot of sense that the A17, which was introduced in 2023, comes to the iPad 11 in 2025.
Also, the iPad mini7 is already $399 from most third-party retailers and it already has the A17 with 8GB of RAM, it trickling down another $50 isn’t really that surprising.
 
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Manzanito said:
M4 has been available for 10 months now, isn’t it embarrassing that half the mac lineup has older processors? To make matters worse the more expensive and allegedly powerful models have M2 processors.
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It’s not that embarrassing, the top of the line desktops are always the ones to get updated last, even during the Intel days.
Ivybridge was brought to the MacBook Airs and MacBook Pros in June 2012, the full version in the Mac Pro didn’t come out until December 2013.
 
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nt5672 said:
How about the best announcement of all. "Apple is reinstating 'It just works', we are focused on eliminating all major bugs before WWDC 25!"
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Is there any "major" bug? We all encounter minor bugs, but it's always been like this. Apple is very good at it, but they're not perfect. We've been hearing these claims for many years, but I think it's mainly nostalgia. I recall an Apple exec (I think it was Phil Schiller) being asked about this already 10 years ago, and basically he said that the relative number of bugs had significantly decreased, but since there were more users in absolute terms, the number of complaints was higher.
 
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tv should be factored in to these predictions, unless there's a specific reason it can't be coming now (which would be odd, given the duration since the last version).

It does often seem to be the case that specific products are just ignored by the rumouring, for unspecified reasons.
 
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mystery hill said:
Only Apple can generate this much hype around a 60Hz $500 phone.
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If there was a Maslow pyramid of phone features, ProMotion would be on top. At this point it's a must for me, but there are many fundamental advantages of an iPhone SE that customers prioritize over the fact that a competitor has a 120hz screen. Some of those phones are like houses with weak foundations but a golden roof.
 
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AlexESP said:
Is there any "major" bug? We all encounter minor bugs, but it's always been like this. Apple is very good at it, but they're not perfect. We've been hearing these claims for many years, but I think it's mainly nostalgia. I recall an Apple exec (I think it was Phil Schiller) being asked about this already 10 years ago, and basically he said that the relative number of bugs had significantly decreased, but since there were more users in absolute terms, the number of complaints was higher.
Click to expand...
Yes, Safari crashes multiple times per day for me on mainstream websites (and no I don't have anything non-stock installed). I've had to resort to using Windows to browse these sites. Xcode crashes multiple times per day. All reported to Apple each and every day with no changes. Mail continues to not process rules. Mail will not recognize an expired Cerbot mail certificate update for days, if ever. I have to go into the keychain and delete the expired certificate. These are just a few off the top of my head without really thinking.

Let's not even get started with the broken and undocumented Apple APIs that need constant workarounds.

Anyone that uses macs outside of social media knows that I am talking about.
 
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