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The third-generation Apple TV 4K announced this week is a relatively minor update, but the device still has at least 10 new features and changes. We've recapped everything new with the latest Apple TV below for those looking for a quick overview.

apple-tv-4k-yellow-bg-feature.jpg

What's new with the latest Apple TV:
  • A15 Bionic chip: The new Apple TV is equipped with the A15 Bionic chip for up to 50% faster performance than the previous model with the A12 Bionic chip. Apple says this results in improved responsiveness and faster navigation. Apple adds that graphics performance is up to 30% faster for smoother gaming.
  • 4GB of RAM: The new Apple TV is equipped with 4GB of RAM, compared to 3GB in the previous model, for improved responsiveness.
  • 128GB storage option: The new Apple TV is available with up to 128GB of storage, compared to a max of 64GB for the previous model.
  • HDR10+ support: In addition to Dolby Vision, the new Apple TV now supports HDR10+ content in supported apps.
  • Siri Remote with USB-C port: The new Siri Remote is equipped with a USB-C port instead of Lightning for charging.
  • Thinner and lighter design: Apple says the A15 Bionic chip's increased power efficiency allowed for the internal fan to be removed in the new Apple TV, resulting in the device having a more compact design that is around 12% thinner and around 50% lighter than the previous model.
  • No more "TV" branding on top: The new Apple TV no longer has "TV" imprinted on the top of the device and instead simply has a centered Apple logo.
  • Lower pricing: The new Apple TV starts at $129 with 64GB of storage, while the previous model started at $179 with 32GB of storage. While you need to spend $149 to get an Ethernet port, Thread support, and 128GB of storage, that's still cheaper than any of last year's models.
  • No charging cable in the box: The new Apple TV ships without a charging cable in the box for the Siri Remote, except in Brazil. Apple sells a new woven USB-C cable separately for $19.
  • Packaging changes: The new Apple TV comes in a slightly more rectangular box that no longer has outer plastic wrap.
The new Apple TV 4K is available to order now and launches Friday, November 4 in the U.S. and more than 30 other countries.

Article Link: 10 New Features and Changes Introduced With 2022 Apple TV
 
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I mean glad it got refreshed, but thats all this was. Even with having to pay more for ethernet, it's still cheaper then it was. This is a good thing. Don't know what anyone else expected. I also don't see point of storage on the Apple other then games maybe....who games on these things anyway?
Younger kids. Simple controller for them to use and more basic games than you find on consoles. Plus free or a buck or two is attractive for buying games for younger kids.
 
I would buy it if they enable it to be a local update/recovery server, 128GB is enough to store the latest MacOS, iOS etc
This product still seeking a reason to exist. Given AirPlay to Mac has been incorporated a couple years ago, most TV’s support AirPlay and AppleTV+, capable to run iOS apps on an Apple Silicon Mac. Barring cost a M1 MacMini from the refurb store is a better deal and better capable device, I am sure there are some Bluetooth remotes and mice that can control macOS. Who remembers when some Mac hardware included a remote control.
 
Younger kids. Simple controller for them to use and more basic games than you find on consoles. Plus free or a buck or two is attractive for buying games for younger kids.
Those groups either have an iPad or or Phone. Most TV’s have AirPlay support and there are better options for those groups to casually game or even step up to advance games for a fraction of the cost and more capable compared to an AppleTV.
 
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It’ll be on sale at that price ($99) at Amazon soon, maybe Black Friday or around Xmas - I’ll get it then
People don’t understand that Apple prices its MSRP to accommodate for sales. SMH people complain about the 10th Gen iPad being expensive what happens when it comes to sale time, Apple is a business to make money.
 
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Uh, wut? Everyone builds in margin for retail pricing, unless you're buying at Aliexpress or something.
Apple sells via other major retailers such as Amazon, Costco, Walmart, etc. These companies are not selling at the same price as Apple online or retail, they sell lower and when Prime Days, Black Friday, Christmas, Veteran’s Day, etc rolls around it’s an opportunity to promote a deal.

You honestly believe Apple could have not started the base 2022 AppleTV at $99 and the larger storage model for $129. Even with Apple’s margins it’s still priced for sales and deals including the eventual refurb store where Apple still makes a profit granted a smaller one.

I suspect these units to cost Apple no more than $49-69 each based on storage options.
 
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Can somebody tell me the point of the Apple TV? Genuine question.

We have a smart TV and it's just simpler to use its own apps for things like Netflix or Amazon Prime, rather than mess around switching HDMI input and booting-up the Apple TV (which we do have, albeit an older one).

If I want to watch Apple TV shows then I do so on my phone, or MacBook.

Just about the only reason I've ever seen anybody use an Apple TV is for beaming photos onto the big TV screen. But that's not exactly an everyday thing.
 
Cool. Now if they would replace the lightning port on their keyboard, mouse, trackpad, inductive charging stations, and of course the iPhone.

It’s also great that they eliminated their crappy charging cables. I usually throw away the craptacular charging cables that come with my other devices. (Kindle, wireless earbuds and headphones). I’ve got a collection of nice thunderbolt cables.
 
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So for only $20 more than the base model, you get an extra 64 GB of storage. So why for the iPad Air, Apple not only doesn't offer a 128 GB option, but only offers 64, then 256 GB for $150 more? Why not a 128 GB option for $20 more than the 64 GB version?
 
of the higher-powered streamers Apple TV is the best value. way better than the slow junk on most TVs. and lots of convenience features for those that have other Apple devices like headphone handoff and homekit integration (doorbell ringers appearing on-screen in a window is my particular favorite). one of the better options for a Plex client as well.
 
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