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2) I can upgrade the box more often than I upgrade my TV
The flip side works as well. I upgraded my TV a while back, and didn’t have to get used to a new/different UI, menu system, or remote - the TV is just a display screen for my Apple TV (and PS5). I only touch the TV’s remote for the rare over-the-air broadcast.
 
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Can somebody tell me the point of the Apple TV? Genuine question.

We have a smart TV and it's just simpler to use its own apps for things like Netflix or Amazon Prime, rather than mess around switching HDMI input and booting-up the Apple TV (which we do have, albeit an older one).

If I want to watch Apple TV shows then I do so on my phone, or MacBook.

Just about the only reason I've ever seen anybody use an Apple TV is for beaming photos onto the big TV screen. But that's not exactly an everyday thing.
You can show photos from your iPhone on your TV with Rokus now
 
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