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I guess I'm the unfortunate one here...
I ordered my MacBook Air online right after the WWDC ended (June 10) and was shipped on June 12 and received on June 14.
I called the customer support, waited for 25 minutes, but he couldn't offer me even though he talked to two managers, because I was 3-4 days off according to them...
I even tried the second time by going to the Apple Retail Store close to me and they said that I had to be in 14-days from the day Apple shipped my order.

I feel so letdown and unlucky because a lot of people out there are lucky getting $100 gift cards even though they too have 2-3 days off from 14-day return policy.
 
I guess I'm the unfortunate one here...
I ordered my MacBook Air online right after the WWDC ended (June 10) and was shipped on June 12 and received on June 14.
I called the customer support, waited for 25 minutes, but he couldn't offer me even though he talked to two managers, because I was 3-4 days off according to them...
I even tried the second time by going to the Apple Retail Store close to me and they said that I had to be in 14-days from the day Apple shipped my order.

I feel so letdown and unlucky because a lot of people out there are lucky getting $100 gift cards even though they too have 2-3 days off from 14-day return policy.

Call back and talk with someone else.
 
Lol I'm in high school and lied, I got 100 gift card for Canada and another one for the USA.

So I received 200 dollars iTunes.
 
Call back and talk with someone else.

I called the customer service again and they have a record of me calling about the issue... which turned really awkward for me, and denied my request after two minutes of investigating...
Dammit, I feel really bad about myself for not waiting 3-4 days to get a $100 gift card... :(
 
Got my $100 today!

First, thanks everyone for posting your experiences trying to get credit.

I ordered a new MBA on apple.com and picked up in-store on June 14th. I had a feeling the BTS promo would start after the 14 day return window, but I purchased anyway :)

Today, I called Apple and they said that the stored I picked up at would need to give me the $100 gift card, so they transferred the call to them and after a minute of checking with the store manager, told me to come down to the store. Went to the store, employee quickly talked to the manager, and then basically did a return and re-purchase that includes the gift card. Took about 10 minutes and now I'm $100 richer in app store credit :)

If you're just outside the 14-day window, I would take your chance as soon as possible. Good luck!
 
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