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Either I am holding onto my 16 pro max 512gb black, or I am just going to get the 17 Pro Max or Air, in prep of price increase for the 18 Pro
Honestly, I'd just hold onto it. But then I'm still holding on to my 12 Pro. It does the things I need. Aside from battery it's still perfectly fine, but I can get that replaced, and I honestly couldn't care less about all the AI crap.
 
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Just in case there are any techies around, do consider changing "5G Satellite" to "Satellite 5G..." (or "5G via Satellite") 😉
 
We hang on to phones for a long time. My 13 Pro is still great, but it's getting a little long in the tooth performance-wise w/iOS 26.5, has no Siri AI possibility, and I have a young teen daughter waiting for a hand-me-down. I guess I'll get an 18 Pro when it pops in September? Or maybe I should just get a slightly cheaper 17 Pro when the 18 arrives? Ooooh, maybe then I can afford a 17 Pro Max! #deepthoughtshahaha
 
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None of those reasons are compelling enough. It just sounds like more micro-improvements.

If the A20 SoC comes with 16GB of RAM, that would be compelling, as it would future-proof the device and put it on par with what laptops can do today.
 
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Seem like my iPhone 12 pro max still can using for the one last time
I am riding that same horse and if the price jumps too much I might as well ride it to the 20th anniversary one. I don't *need* a new phone, but the camera is getting long in the tooth and a touch of FOMO that there are so many software features that didn't trickle down to my model in iOS 26 and now 27.
 
Not a compelling set of features to be fair. Probably still has 12GB too which might be fine now but will likely result in some gimping in a couple of years when 16 is the base due to ever hungrier local AI.

The weight gain is most unwelcome too.

The smarter move is a 17 Pro if the discount is reasonable. You won't miss much if anything. Or wait and see what the regular 18 offers.
 
13th reason: it will be more expensive than 17 series and there will be even more cost cuttings on every components
 
iPhone 15 Pro Max here. Was thinking in upgrading, but it all depends on pricing. I may have to stretch it out a bit more.
 
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I always thought that the goal of more power effcient 2nm chips was to have a smaller battery and a slimmer device that has the same battery life as the previous generation. Change my mind.
 
I guess I am that person this year, but I have been a yearly upgrader for quite some time and this is the least differentiating feature list from the previous year’s model as any I can remember.

Agreed. If photography is your thing I can see it for the upgraded camera. If you’re not, I’m not seeing a good reason, but rest assured there will be some features in iOS 27 or 28 that will require the 18 or higher to work. That’s the Apple way.
 
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Apple's influence over potential buyers is legendary.

The masters of smoke and mirrors marketing creating FOMO and charging a premium, price increase or not plenty of devices will be sold. Even when upgrades and new features are minimal, the company prevails.

Any list of reasons to upgrade is nearly irrelevant, it's good to be Apple.
 
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I’m way more curious for the 20th Anniversary iPhone, i lowkey might just wait for that. My XR can handle it, right?
Can't tell if you're joking or not, but if you really are using an XR as your daily driver, please for the love of all things Holy, upgrade to at least a used iPhone Pro 14. 😂 (Or a 15 Pro, just to be on USB-C moving forward)

You can get them for not too much, and just the camera and battery life improvements alone will be 100% worth it.
 
>> Next-Level Battery Life
>> Thicker Chassis
>> The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life,

Better battery life makes me upgrade more than any other feature. It's almost all I care about now that cameras are so good. I need every minute I can get. 🪫🪫🪫
 
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>> Next-Level Battery Life
>> Thicker Chassis
>> The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life,

Better battery life makes me upgrade more than any other feature. It's almost all I care about now that cameras are so good. I need every minute I can get. 🪫🪫🪫
Absolutely, but not in the max form factor.
 
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