I know that the general consensus is that the 8th gen chips produce more heat than the 7th gen and earlier but as demonstrated here the 2.2 GHz when power limited to 45W (the power the MBP cooling system is rated for, and also max power used in a 7th gen MBP for CPU) it becomes stable at 2.9~3 GHz (Higher than base clock).
If the 2.6 GHz i7 gets set to 45W limit too it becomes more stable and fluctuates between 3.2 to 4 GHz (mostly staying between 3.4 to 3.6 GHz) which is also above its base clock. Unfortunately it is the i9 the seems to require more power because setting it at 45W makes it stick to the base clock (2.9 GHz).
It was also noticed by ALL YouTubers that the fans kick in much much later on a 2018 MBP than previous models. This is not normal. Linus noticed the fans only kicked in about a minute after the CPU hit 100 degrees! Apple should adjust the fan pattern and make it kick in sooner and rotate faster if needed.
Again, the MBP cooling solution is rated at 45W which is the TDP provided by Intel. Notebookcheck mentioned that this seems to be the first time Apple places no power limitation and lets the CPU do its thing with only thermal limitations. This does not seem to be the case with the 2017 models and earlier (limited to 45W).
If Apple power limits the CPUs to 52W after 28 seconds this should let the CPU get to full turbo boost and throttle to a very good performance above the base clock and keep at it. Of course this won't unleash the true power of the i9 as it can use over 100W which an MBP can't even deliver regardless, but who thought an MBP can run an i9 at max performance anyways. Having an i9 just hovering above the base click would be perfect already.
I'm not sure you understand what's going on in the industry.
The way Intel uses TDP, it's effectively the expected amount of heat required to dissipate under a standard load. They seem to measure this with the processor at base clock, and who knows how many cores are active. It has nothing at all to do with power draw or heat dissipation at peak loads. And then, in order to squeeze more power into small packages, they lower the base clock so they can claim a low TDP. So TDP and base clock become somewhat arbitrary, almost marketing terms more than anything else. A simple smell check should make this clear -- coffee lake is pretty much the same architecture as kaby lake, but it adds two cores. Two more cores means inevitably more power draw, yet the chips have the same TDP as before. That just doesn't happen unless there's something funny going on. Funny in this case means they can set the TDP to whatever they want because it's just a marketing term, and the chips draw significantly more power at peak.
Secondly, I find it hard to believe that the MBP cooling solution would be rated at exactly 45W. If you could please provide clear evidence that either Apple stated this themselves or that someone tested it scientifically and found it to indeed be the case, then that will strengthen your position.
Thirdly, know that in anything tech related (and frankly most things in general) the majority are usually wrong. This is certainly the case for youtubers also. I've seen quite a few MBP 2018 vids the past week, and the majority of them are just facepalm from a technical or scientific perspective. Some are better, but severely biased. If this is where you're getting your information, and don't have the skills to see through the bs, then you should possibly approach this topic with a bit more humility.
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You think they will ignore all the negative reviews? They have a direct impact on sales.
They will definitely do what they can with software, because that's the cheapest solution.
If we were talking about changing the hardware, then i would agree, that they are not going to do anything.
I think they do mostly ignore negative reviews, and I don't think they have as much of an impact on sales as people here generally want to believe. People way overstate the perceived impact of reviews, because they are biased towards whatever review they believe in. But you can just look at reviews over the past few years, and MBP sales over the same period, to know that it's not having anywhere close to the impact that people think. Perhaps it will at some point, perhaps there's a critical mass that will at some point be exceeded, but it hasn't happened yet.