IGZO would make it last like Air. I left mine (2.6) for the night and after 8 hours of downloading Dropbox and stuff in the background, it was 44% with display set to 0 brightness.
Hope it will come as refresh in 2014.
That's quite a testament to how power-hungry these displays are. I don't tend to work on battery power too often, but I can see how IGZO and Broadwell could truly revolutionize battery life on these machines next year--especially since Broadwell is expected to be much more efficient at heavy loads.
Haswell's improvements in this area are restricted to light-duty tasks only.