Apple used to be a company that would have recognized how great high hz is (ProMotion) and instead of segmenting their lineups to drive upsells ... put it everywhere as fast as they practically could.
you mean like their original retina display? ……….. oh wait, I t took *checks notes* 21 months to move from the iPhone to the iPad, four months after that to moved to the MacBook Pro, three years after that to come to the 12 inch MacBook, and then… Checks notes again… For years after that to come to the MacBook Air.
Or how about their backlit keyboards… oh wait, those Didn’t come to the MacBook Air until 2011 despite being on all of the other computers since the early 2000s.
Steve also gave their lower end, computers less capable optical drives and slower hard drives, gave the iPod Touch lower quality LCD panels than the iPhone, gave the original iPad less RAM than the iPhone that was introduced two months after it, made Siri an iPhone 4S exclusive, despite easily being able to run as far back as the iPhone 3GS…
Steve was the absolute master of the upsell, he literally used to use a “Good, Better, Best” graphic for their computer configurations.
“Good” was of course the cheapest and usually got you a fine computer that came in one color, “better” got you a decent computer in a small selection of colors, and “best” got you the entire color selection, and the best processor available.
The old 2008-2011MacBook Pro’s used to have two screen options, a decent resolution, and a high resolution. You had to pay more for the higher resolution. You also had to pay more if you wanted anti-glare.
Please stop this revisionism that Steve was this all good man who gave the people paying $1000 for a computer, the same experience as the people paying 3000 for a computer, he absolutely was not, and he absolutely didn’t.
Restricting features like 120 Hz and always on to the pro line of products is literally exactly what he would’ve done.
Edit: just remembered a couple more…
Restricting the new processor, double the RAM and accessibility features to the 32 and 64 GB third generation iPod touches while keeping everything about the 8 GB version absolutely identical to the second generation.
Bumping Down the storage of the iPhone 3GS to 8 GB from 16 after the iPhone 4 was introduced, and the same with the 4 when the 4S was introduced. Literally making a product worse to make the new more expensive model more attractive.
Killing off software support for some PowerPC Macs less than four years after they were first introduced.
Making software updates for the iPod touch cost money while iPhone users got them for free. $19.99 for 1.1.3, and $9.95 for both 2.0 and 3.0