Apple is executing some products exceptionally well, but others poorly. The MacBook lineup is currently a mess, and they need to streamline that. Get the teams working on each model actually talking to each other!
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15-Inch MacBook Air Rumored for 2023, But New 12-Inch MacBook Now Unlikely
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Someday soon, the 12" with OLED (or micro led?) and 3nm (or less) will be here and it will be awesome. Hope there will be something close to that this year.
It's really quite a simple fix. Ditch the 13" MacBook Pro with M2. If Apple did this, it would make things immediately less confusing. The 15" MacBook Air has been rumored to replace this product but we'll see about that.
Excited to hear more about the 15" MacBook. Wish it would come with more colour options.
... and the single USB port. And the piss poor butterfly keyboard that sucked to type on even when it wasn't broken.
Picked up one a 2015 for $350, wonderful little laptop! Very light and compact. Keyboard is not that bad. Just that it is way underpowered and was way over priced with only one port. One port would be "workable" if you were able to use the USB-C adpater with power to charge at the same time...but the laptop is designed not to be able to use power and HDMI etc. at the same time (probably would blow out the logic board). It is a laptop that is battery focused design (kind of like an macOS iPad), but Apple does not have any more batteries for replacement and therefore if we want to continue using it, we have to go with third party. VERY difficult to replace the battery since it is glued etc.
I am not interested in an iPad setup, for I like the small and very light "macOS" laptop, so anyone who wants the small design and a very light weight factor has NO OPTIONS now with Apple. It is Good for "basic" daily stuff, like internet, iworks or office etc. It would compete with the Air, so I can see why Apple doesn't put one out. I am typing this thread now on it.
Would be wonderful to have a M-chip in the 12" Macbook....that would be amazing!
Damn. If a 15" Air was released with an option for an M2 Pro chipset, I would genuinely consider that as my main driver Mac to replace my 13" M2 Air and my i9 27" iMac. Especially if it supported 48GB of RAM.
12" Macbook could not take over the spot because it was way underpowered and the price point at the time of launch was way too expensive. Now with the power of the M-series, they might be able to get the price point that they want and have the small form factor be successful. Too bad.
I like these ideas.
My only issue is that there's such a MASSIVE difference between 12" and 15" laptops that I feel there should be something in between. Remember the 12" PowerBook and 15" PowerBooks? That gap was far too big, with only the 14" iBook in between!
Apple should make a 12.5" MBA. The difference between 12.0" and 12.5" may not seem like much on paper, but in person, it would be noticeable. Compare the Surface Pro 7 and 8/9 screens!
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Too many products = Too much madness and overstock.
Better slim down the product line.
Better slim down the product line.
This form factor + M2 Pro (or by the time it comes out, M3 Pro on 3nm? + single fan = very tempting buy
“Air” is the term people let Apple abuse carte blanc when they give them flak for overusing “Pro”
It long stopped meaning what Apple wanted it to, across all product lines, and now pretty much means “unfortunately our most popular model in a product line”. They would love to stop calling things the Air, but people show up at retail stores to buy an Air.
The 2016 MacBook failed to kill the MacBook Air.
The iPad Pro has failed to kill the iPad Air (so far)
No words, just 🤬🤬🤬.
Who needs big "air" takes an MBP! Ridiculous!!! But power users need a small machine, release 12 inches Macbook. Cmon!!!
Who needs big "air" takes an MBP! Ridiculous!!! But power users need a small machine, release 12 inches Macbook. Cmon!!!
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Macbook 12 for professional use. It's not an "entry" product.
Don’t care about thin, but a 2ish lb MacBook with a screen that doesn’t cause eye strain would be a wish come true.
While the bigger size has no appeal to me, I can see how some may want just a large screen, want the laptop to be fanless, but don’t care about performance.
While the bigger size has no appeal to me, I can see how some may want just a large screen, want the laptop to be fanless, but don’t care about performance.
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I agree... looks like there is no more Apple we know, excitement ends with old gear like MacBook 12, MacPro 2013, iMac 1998, and Mac Mini G4. Sad story, but true. Now it's just a marketing machine.
So the MacBook Air will get a Pro chip?
Makes me wonder if M2 will be on the new process node. If so, they could maybe put an M2 Ultra into the MacBook Pro, since it could have a lower TDP. Then the Max option would be at the base level, like the Mac Studio, and they’d rename it to “MacBook Studio” and charge more for it.
I used to be a freelance writer at 9to5Mac back in college well over a decade ago. Was in the Google chats with the writers. Would submit stories in WordPress to Seth (the owner and chief editor) for approval. Believe me, the guy has sources on the inside at Apple. Several! He is the most real-deal Apple journalist I’ve seen. He’s also a jerk, or at least he was back then when he was a teen. People can change. But he was VERY PROTECTIVE of his sources. If there is anyone with actual real sources, I would be willing to put down tens of thousands of dollars on Gurman and I would clean house.
Makes me wonder if M2 will be on the new process node. If so, they could maybe put an M2 Ultra into the MacBook Pro, since it could have a lower TDP. Then the Max option would be at the base level, like the Mac Studio, and they’d rename it to “MacBook Studio” and charge more for it.
I used to be a freelance writer at 9to5Mac back in college well over a decade ago. Was in the Google chats with the writers. Would submit stories in WordPress to Seth (the owner and chief editor) for approval. Believe me, the guy has sources on the inside at Apple. Several! He is the most real-deal Apple journalist I’ve seen. He’s also a jerk, or at least he was back then when he was a teen. People can change. But he was VERY PROTECTIVE of his sources. If there is anyone with actual real sources, I would be willing to put down tens of thousands of dollars on Gurman and I would clean house.
I asked Apple many times for a very light MacBook with a big display, so it's great they will finally release it... but... what really worries me is that it's coming in the years of the Notchbooks... I really hope it doesn't have a notch... but... I guess it's too soon for them to publicly admit the notch is wrong... it took years to admit the magsafe removal was a mistake.
exactly, that portability is something else... that weight + the energy efficiency of apple silicon = perfection
My little 2017 Space Grey 12" Macbook was my favourite of them all, but it was a little under powered. Now they have the M chips it's perfect for that form factor and what do Apple do? Not have one.
It's not difficult to still have lots of options and keep the product lineup tidy. Just make sure they have a clear purpose and priced inline appropriately with the other products. The 12" Macbook costing more than the Air at the time is the mistake Apple made.
Have the Air product line for those who want thin and light , offer it in 12", 13" or 15" . Those who want the 12" likely want the portability of the iPad but want MacOS and a real keyboard.
Have the Pro as 14" and 16" with focus on performance and not thin and light.
Laptop lineup all neat and tidy.
Would be cool if a just "Macbook" line was available as a low cost option for those who want MacOS but cannot quite afford the premium priced machines and to help grow MacOS usage, like with iPads, the one called just iPad is the entry level device which keeps the iPad the market leader for tablets.
It's not difficult to still have lots of options and keep the product lineup tidy. Just make sure they have a clear purpose and priced inline appropriately with the other products. The 12" Macbook costing more than the Air at the time is the mistake Apple made.
Have the Air product line for those who want thin and light , offer it in 12", 13" or 15" . Those who want the 12" likely want the portability of the iPad but want MacOS and a real keyboard.
Have the Pro as 14" and 16" with focus on performance and not thin and light.
Laptop lineup all neat and tidy.
Would be cool if a just "Macbook" line was available as a low cost option for those who want MacOS but cannot quite afford the premium priced machines and to help grow MacOS usage, like with iPads, the one called just iPad is the entry level device which keeps the iPad the market leader for tablets.
