Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Call me crazy but "up to 1x as fast as previous gen MacBook Air" doesn't seem like a great selling point. Are you mad that they didn't promote a non-feature? They're not going to keep comparing to the Intel Air every time, and not every feature gets a big bump with each release. This is hardly rocket science.

You're crazy.

It's because it's not even as fast as previous gen M1 MacBook Air. That's the only reason they don't advertise it. Apple can't legally say M2 is "up to 2X faster" as Intel because it's no longer true for all configurations. They would have to advertise it as "up to 0.5X speed."


Screenshot 2023-06-13 at 9.35.45 PM.png
 
EDIT: Not sure what happened there, I tried to edit my post and somehow deleted it and can't quote again. Anyway, here goes:

@JPack I'm confused at what your screenshot is supposed to be showing? The absence of talking about storage speed?

Either way, almost every config of the M2 Airs is as fast as the M1 models excluding the base config. It's a non-issue. You know about it, so don't buy the base config. Simple.

Would it be better if it wasn't the case and all machines had the dual chip config? Absolutely. But is it something that's going to meaningfully impact the people buying the base Air model? I highly doubt it.
 
Last edited:
  • Like
Reactions: Pinkyyy 💜🍎
I think you're misreading that screenshot you shared. They're saying it's 40 percent faster than a fully loaded M1 Air and up to 15 times faster than an Intel Air.

The screenshot is just to show Apple continues to compare against Intel, even today with the 15-inch model.

Apple hasn't forgotten about beating up Intel. What's different is the missing highlighted text, which exists in the M1 Air press release. That sentence doesn't have any qualifiers or superscript, meaning every M1 Air configuration whether 256GB or 2TB is "up to 2x faster SSD performance."

However, with M2 Air, that sentence no longer exists.

Screenshot 2023-06-13 at 9.49.53 PM.jpg
 
Haha, this Apple SSD thing, not the first to do it, back in the day, Sir Clive Sinclair did this with the ZX Spectrum, the 16K RAM modules were very expensive, but faulty 48K module were cheap, as they were faulty, so just use the 16K that worked, and he installed those into the computer...

Would you buy a cheaper laptop that had "more/faster" SSD and pay the Apple Tax to upgrade? The only thing you were buying was a line of code that unlocked the 50% of the SSD locked out?? Maybe Apple should try... [Being sarcastic a bit..!!!]
 
  • Like
Reactions: Pinkyyy 💜🍎
The screenshot is just to show Apple continues to compare against Intel, even today with the 15-inch model.

Apple hasn't forgotten about beating up Intel. What's different is the missing highlighted text, which exists in the M1 Air press release. That sentence doesn't have any qualifiers or superscript, meaning every M1 Air configuration whether 256GB or 2TB is "up to 2x faster SSD performance."

However, with M2 Air, that sentence no longer exists.

View attachment 2217875
I guess I'm just failing to see why it's such a big deal. The SSDs are still fast, the performance is still fine for basically any tasks you'd expect someone on a base spec machine to do, and they're not making claims that it's better than it is (as you point out above). So... what's the issue?
 
I guess I'm just failing to see why it's such a big deal. The SSDs are still fast, the performance is still fine for basically any tasks you'd expect someone on a base spec machine to do, and they're not making claims that it's better than it is (as you point out above). So... what's the issue?
Yeah, the people who would care are smart enough to get more than 256 GB. Heck, I'm almost out of my 1 TB.
 
  • Like
Reactions: Pinkyyy 💜🍎
I guess I'm just failing to see why it's such a big deal. The SSDs are still fast, the performance is still fine for basically any tasks you'd expect someone on a base spec machine to do, and they're not making claims that it's better than it is (as you point out above). So... what's the issue?

My original response was to someone who claimed Apple never touted the speed of their SSD as a selling point.

In general, you expect performance improvements with every newer product generation, or at least the same. Someone using a base spec machine may run out of RAM, which leads to hitting swap.
 
My original response was to someone who claimed Apple never touted the speed of their SSD as a selling point.

In general, you expect performance improvements with every newer product generation, or at least the same. Someone using a base spec machine may run out of RAM, which leads to hitting swap.
Sure, it's fair to expect improvements, but blindly buying something without verifying that it actually has those improvements is a recipe for hurt. I guess I could see dipping into swap as a potential issue, but if they're going heavily into swap often enough then they've likely bought the wrong machine for their needs, and if it only happens occasionally I doubt think most people would even notice.

I dunno, maybe I'm being too lenient on Apple here, but I have yet to hear from anyone who has an 8GB M2 machine who's actually been impacted by this, whether in forums or from the people I know who use them in real life. It's always people who have specced up machines outraged on behalf of a theoretical user.
 
  • Like
Reactions: Pinkyyy 💜🍎
I can't stand this Timmy sh*t. Trying to denigrate and belittle the guy running one of the most successful tech companies in the world only shows immaturity. What is this? Playground name calling? Jeez.
OK, you're right. I'm sorry. How about this idea Timothy: NO onboard stoarage at all!!! Isn't that a wonderful idea Timothy? All storage in the cloud, at just $3.99 per Gigabyte, per month? Apple can be even more the most successful tech company then. Isn't that great?
 
[sarcasm]
Who cares that it has a slower SSD? The most important thing is that Apple is making more profits by including the slower SSD. It's more important that Apple shareholders' profits increase than to provide Apple users with the best products. Tim Cook is an excellent CEO.
[/sarcasm]
We're watching a new IBM timeline unfolding right in front of us, right in fromt of everyone. All the "experts" will claim, in hindsight years from now, how obvious it all was at the time. How odd no one saw what was coming. OK. The more things stay the same, the more they stay the same.
 
Well I wanted a larger screen, and two years ago, only the 16” MacBook Pro had the larger screen. Also, it’s nice to be able to edit some video footage and export large amounts of photos whenever I need to.

Anyway, this computer is almost two years old, and we are all Apple fans, so gotta have the latest and greatest.
I'm not sure you understand anything of what you wrote.

An M1 Max is far superior than a base M2 found in the Air.
Everything on the Pro laptop is also better from the screen refresh rates, screen brightness, SSD bandwidth, speakers etc.

So your "latest and greatest" comment doesn't apply because you're not comparing the same teir of product.

And explain this, because you wanted a larger screen, you upgraded your CPU from a Pro to a Max? That also makes no sense.

You would be banned decision making in my house hold. o_O
 
Where did they compare the M2 Air to the Intel Air? I must have missed that. Was it in the Keynote or something?

EDIT: My mistake, they do still compare it to Intel machines a lot on their website. That's dumb, they shouldn't do that.



That only applies to one config, and the solution is simple — don't get the base config. If you're going to be transferring such huge files that this will have any noticeable impact on your usage, you shouldn't be getting a 256GB machine in the first place. How often are you transferring 20, 30, 40+ GB files on and off the machine anyway? Seriously, it's a non-issue. The only people who would be meaningfully impacted by the single chip config are the people who wouldn't be buying that spec of machine in the first place.
Was too tired to answer, glad you don't need me answering the first point anymore

It's not dumb, it allows them to show off the big numbers, what do you think

As for your second point, it affects swap too, check out for yourself , the difference is perceptible (euphemism or not, idk)

And yeah i mean people wouldn't notice and wouldn't be that bothered if they kept the same performance (CPU that is) either, is that a reason to keep it the same ? No it's not

Furthermore this is an actual downgrade, not just something they kept as is without upgrading

Aaaaanyway
 
  • Like
Reactions: Pinkyyy 💜🍎
I really wish MacRumors would stop amplifying low-quality channels like Max Tech.
Max Tech is great and highly informative for potential buyers. Their content is also to a high standard when it comes to new hardware. Apple doesn't advertise SSD speeds anywhere, so at least content creators provide that information. For some people, it matters.
 
Was too tired to answer, glad you don't need me answering the first point anymore

It's not dumb, it allows them to show off the big numbers, what do you think

As for your second point, it affects swap too, check out for yourself , the difference is perceptible (euphemism or not, idk)

And yeah i mean people wouldn't notice and wouldn't be that bothered if they kept the same performance (CPU that is) either, is that a reason to keep it the same ? No it's not

Furthermore this is an actual downgrade, not just something they kept as is without upgrading

Aaaaanyway
Yeah, the bigger number makes sense in that regard but overall it makes the page more confusing (hell, I'm fairly tech-literate and come from an advertising background and even I need to check the footnotes to confirm what they're comparing to half the time because it's such a mess).

As for the actual downgrade bit, it's only a downgrade if you're coming from an M1 Air (and why would you, the difference in performance is negligible) and even then it's only for a fraction of the people buying these machines. Like I said elsewhere, it would be great if the read/write speeds were the same across the board for the M2 machines, but I think it's an issue that's been blown waaaay out of proportion and I have yet to personally encounter anyone who claims they've been impacted by it (not that that's the standard an issue has to meet to be valid or anything, it's just an observation).
 
Last edited:
  • Like
Reactions: Pinkyyy 💜🍎
I guess I'm just failing to see why it's such a big deal. The SSDs are still fast
Imagine if the M2 chip was slower than the M1. Would you then say it's not a big deal, still plenty fast? As was shown in this thread Apple advertised the improved SSD speeds for the M1 Air and then quietly dropped that for the M2 model. What if Apple updated the Air to M3 without any big announcement or presentation, no claims about speed improvements. You'd still assume by default that the M3 Air will be at least somewhat faster than M2 Air, right? And it will be, because Apple knows it would be absurd to release a newer model that is slower than the old one. Yet that is exactly what they did with the M2 Air's storage.

This is something other manufacturers have been doing for a long time now, you'd read a review of a device and when you actually bought it months later, it came with cheaper and sometimes worse performing components that technically still adhered to the advertised specs because the specs were quietly changed on their website in some obscure place.

SSD manufacturers are notorious for doing this, you have a SSD model with a specific model number and if you buy 3 of them, you might find that each one has entirely different hardware (controller as well as NAND storage chips) and is literally a different SSD with different performance. Western Digital did this with their SN550 for example, the later ones cut the performance in half just like Apple did here.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.