Visited the local Apple store to check out the new MacBook Air 15 inch. First observation, people are buying this new SKU like crazy! Apple knew what it was doing by releasing this now. Get as much buyers for the 16 inch as possible, even if they don't need all that power. By the time they are ready to launch 15 inch, those 16 inch with buyers remorse can't return it or can only trade it in, win-win for Apple. We even see it here in the forums with the many trade in's of the 16 inch for the 15.
First impressions upon seeing the 15 Air, its big, its like a deja vu of the retina 15 inch MacBook Pro, only its much lighter, less ports and no backlit logo. In fact, a dad who was in the store purchasing one for his daughter asked the Apple rep if the logo lights up on these. Only to be told no with a look of disappointment on his face. Many I noticed are opting for the base model, which probably suggest this purchase is influenced by inflation, cloud storage, Google Docs, I just want a big screen and basic office productivity/web browsing.
Apple I also believed created the 15 inch to better utilize features in macOS like the new Stage Manager in Ventura. Stage Manager makes so much sense on a larger screen and is more fun to use.
Using apps like Photos felt more like a vista, getting a birds eye view of more content in the photo library is much nicer.
Working with content in split view is super great, I could have Word and a browser window open be able to easily type and reference information. This will be an excellent laptop for students and just based on how light and thin it is, it will be easy to carry around.
Apple has its best line up in years and the company I believe is being very strategic. With the 15 MacBook Air now available , it provides an excellent alternative for those who were considering the 16 inch MacBook Pro for the larger screen and even for those who were looking at the Touch Bar M2 MBP. Of course if you are gonna be editing large media projects the thermal requirements needed might push many to still look into the 14 or 16 in Pro or 13 inch MBP if they are on a budget.
My recommendation for Apple would be to make 14 inch MacBook Pro in the 1499 price point who need the cooling for sustained power when working on complex projects and finally drop that 13 inch Touch Bar MacBook. I was very tempted yesterday to purchase a 15 in MacBook Air, but with a move coming up soon, vacation in August and still using my excellent 2020 M1 MacBook Pro, it just couldn't be a justified purchase at this time