And this is what's preventing Apple from adopting AMD CPUs throughout the product line. AMD has excellent desktop CPUs that would serve Apple's desktop lineup well (third-generation Ryzen 3 and 5 for the Mini, Ryzen 5,7 and 9 for the iMac, EPYC Rome for the Mac Pro). The iMac Pro would be waiting on a Threadripper update, but that's coming relatively soon. In every case, the AMD chip is at least equal and very often better than a comparably priced Intel chip.
Unfortunately from AMD's viewpoint, something like 2/3 of Apple's Mac output is laptops. AMD doesn't really have a competitive ultra low power laptop chip (MacBook Air, MacBook if we see another non-ARM version). They have a few attempts around 12 watts, some of which are pre-Ryzen, but nothing at all compelling. I couldn't find any mention of AMD having ever introduced a CPU drawing under 10 watts, and there certainly isn't one based on Ryzen technology.
The 13" MacBook Pro is the one machine AMD might be able to serve - there are some Zen+ quad-cores in the 15-35 watt range with integrated Vega GPUs. They may or may not perform as well other than the GPU as the Intel quad-cores Apple's using, but those Vegas will easily outperform the Intel iGPUs. Zen 2 versions (current generation) would be even more compelling.
The 15" (or 16") MBP is completely out in the cold - AMD doesn't make any laptop chip with more than four cores, or with a TDP above 35 watts. The 35 watt versions use a hefty chunk of their power envelope on the GPU (they're really more like 15 watt chips with 20 watt discrete GPUs). The big MBP uses 45 watt chips that can throw all that power at the CPU cores alone (or they can use a little bit on a low-power integrated GPU if the discrete chip isn't needed), plus discrete GPUs in the 50+ watt range.
I suspect Apple would look seriously at switching (who knows how locked in to Intel contracts they are, or how hard it would be to optimize OS X for Ryzen), given their existing relationship with AMD for GPUs, if AMD could show them a competitive <10 watt CPU and a 45 watt 8-core CPU (or better yet a 100 watt CPU/GPU that could allocate power dynamically between Ryzen and Vega cores).