The iPhone 5C is a lovely phone that is solid in its performance and playful it its approach. The combination of the colourful exterior sits beautifully against the latest iOS 7 operating system and it's good to see Apple ditching the ode to faux leather and yellow legal paper shtick. New Apple is an embrace of a modern future.
As an upgrade to the iPhone 4S, the 5C is a perfect option, and it refreshes the iPhone 5 in a way that makes it a lot more fun than the iPhone 5 ever was.
But there is no denying that the 5C is merely a lick of paint on a year-old device, a non-upgrade to the iPhone 5. Some will see that as regressive, treading water. Yet, somehow, that still works in today's world. For all the phones we spend our time using, when we come back to Apple there's just something eminently usable about it.
The phone's selection of apps, camera capabilities, and no fuss approach still means that it holds its own against the HTC One Mini devices of this world, for the right users. Even more so when you put the 5C up against the mid-range offering Android brings in the guise of the Motorola X, or the Nexus 4. But then Apple is charging a fair whack of cash more for the 5C.
However this is still last year's tech. There is no NFC, no clever trickery that we are seeing on the new Nokias, new LGs, or new Samsung devices and that will be a huge turn off to many. This is a phone that is designed to appeal to the iPhone 4S crowd who can't afford an iPhone 5S and who don't want to go to a different brand.
The iPhone 5C is not a flagship product - Apple's iPhone 5S is for that - nor does it fix any of the annoying niggles you've perhaps started to feel with your current iPhone, but if you are looking to upgrade from the 4 or the 4S, want to stick with Apple, but can't justify the 5S and its price, then this colourful option is could to be perfect for you.
Despite initial reservations we love the iPhone 5C - it's colourful, joyful, capable, and just works.