Best bet is to just call 1-800TMOBILE because I spent time at 2 brick-and-mortar stores today and was fed a bunch of crap about having to have a voice line with T-Mobile or having to pay for the device IN FULL to receive the free data (even worse!).
Instead, I called their customer sales line and the representative was so thorough in explaining every single detail in regards to their installment plan for the iPad Air as well as the 200 MB of complementary data.
In the end, all you have to pay is $67.60 (upfront) for the tax of the device as well as the $10 sim starter kit. When you receive the iPad, you will activate your data account on the cellular management tool directly in the settings and you will be eligible to receive the 200 MB of free data for life with the option to add supplementary data as you go.
Initially, you will be "charged" $10 per month for the on-demand service, but once you activate the 200mb complementary data on the iPad (as stated before) that charge will no longer appear on your monthly bill. All you will end up paying is the $26.25 fee plus the regulatory tax for the device every month.
The process was long on the phone, but it was well worth it since every single angle was covered in terms of information. Plus, you do not get charged the $35 activation fee like you would in the brick-and-mortar stores.
The only downside to ordering on the phone is having to wait for the iPad to ship to you, but I feel like this is such a small concession to guarantee the awesome benefits of T-Mobile's new tablet data plan!