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Are they? We know it should happen, as the wholesale cost difference for Apple between 256 and 512GB is all of about 50 cents, but their favourite money spinning policy of all revolves around selling tiny sums of storage and either gaining pure profit from buyers that upgrade, or causing many machines to fill up when they need not, driving earlier replacements.

Personally I'd be happy if they supplied devices with NO storage, just an empty storage slot. I'd even pay $200 to upgrade to this! Win win.
This is Apple. So there is often a gap between “should do” vs what actually gets done
 
8 GB M1 Air has been fine for my wife and probably 50% or more of the "masses".

It is time to bump it up to 16. I went with 18 GB of RAM on my Pro m3 14" and not sweating it (memory pressure in Activity Monitor hovers ~15-20% max zZzZzZzZz...).
 
Apple is charging absurd amounts of money for RAM, they can easily keep the price the same while having 16GB RAM.

MacBook Air competitors have 32GB RAM and 1TB SSD and also have 120hz OLED displays too, just as an indication how much Apple is overcharging for their laptops.

So why don't you and other creatives by these computers?
Why are you buying expensive Macs while there are better and cheaper computers out there?

Do you want to punish yourself?
 
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This has left Apple open to criticism from users who believe that 8GB is not a sufficient amount of RAM for most creative professional workflows, and that 16GB should be the bare minimum for a machine that is marketed as "Pro,"

This shows how silly creatives can be.

Apple doesn't make the Macs only to satisfy people who work with moving pictures, still pictures and sound.
 
Anybody who knows even one iota about having a ”good“ machine that can handle any task you can throw at it knows 32gb of ram is benchmark these days. The example being the people I know with windows gaming PC’s have had 32gb of RAM “standard” for a while now.

What you seem to forget, is that a lot of people are only throwing ping pongs at their Macs.
 
I agree. Windows (11 makes it worse) is horrible for performance and kills the hardware really fast, and makes the machine look much slower than it actually is. I do have a Precision from work and run Linux on it (I grew up on UNIX so Windows is the "alien" system for me) and performance is fantastic and fans don't turn on unless I'm building our software.

On my mac laptop, macos behaves a lot like Linux (even though it consumes much more memory), and the hardware is also great so the experience is very good. I'm a hardcore Linux/BSD user so my perspective might be a bit skewed. My mac is the only proprietary OS setup I have.

Unix rooted here as well (SunOS/Solaris). Technically macOS is actually the only Unix left out of your list [1].

The cruel irony is that my company mandates Windows on most hardware yet all we do is run Linux on it in WSL2... urgh!

[1] https://www.opengroup.org/openbrand/register/brand3700.htm
 
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2023 $1599 base 8GB MacBook Pro - "OMG Apple, just get rid of it you greedy bastards! Make 16GB minimum"
...
2024 $1799 base 16GB MacBook Pro - "Finally! We pressured Apple to upgrade 16GB for free!"

Apple complainer logic.
Electronics retailers like Best Buy and Amazon routinely offer sales on the "stock" models, which for consumer units like the MacBook Air, Mini, and iMac are only available in 8GB. If those models get bumped up to 16GB, even with a price hike, that means they'll be more widely available and could be obtained at a discount. In other words even if the 2024 plain M4 MacBook Pro is bumped up to $1799 (which I doubt) you can probably still get one on Amazon in a few months for $100-200 off.
 
So why don't you and other creatives by these computers?
Why are you buying expensive Macs while there are better and cheaper computers out there?

Do you want to punish yourself?

Who says I will buy a new MacBook Air? If my MacBook Air breaks, I will get a nice ultra portable PC with 32GB RAM, 1TB SSD, OLED and 120hz display for the same price based on the AMD HX 370 chip.
 
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Electronics retailers like Best Buy and Amazon routinely offer sales on the "stock" models, which for consumer units like the MacBook Air, Mini, and iMac are only available in 8GB. If those models get bumped up to 16GB, even with a price hike, that means they'll be more widely available and could be obtained at a discount. In other words even if the 2024 plain M4 MacBook Pro is bumped up to $1799 (which I doubt) you can probably still get one on Amazon in a few months for $100-200 off.
If we're lucky, the base MacBook Pro will start with the M4 Pro chip. The base M chips simply don't need such a large chassis to cool them. It's not like they clock them higher than in an iPad.
 
It's the bottleneck. The efficiency of the chip is being lost in the swap you inevitably have to do in RAM. The universal memory standard is almost there, but code will have to be seriously rewritten to treat a partition of the SSD as RAM treat SSD as RAM in a swap within the OS.

8 GB is barely enough to run MacOS and will soon be barely enough for iOS.
 
My Windows computer is a 2014 Intel Haswell Pentium @ 3.1 GHz.
It came with 4 GB and I upgraded to 8. 4+4.
Even with 8 Gigs of RAM and Windows 10, running the system with nothing open uses 40% of the RAM.
Two Chrome browser tabs open jumps to 50%. One is 48%.
I can't imagine a current version of Mac OS uses fewer resources.
My old iMac from 2007 came with Tiger and an upgrade to Leopard.
One GB RAM but Leopard only needed .5 GB.
It now has 2 GB (1+1) and the newest OS it can run, maybe High Sierra, is pinwheel city.
My point is an entry level product needs enough RAM for the future.
You keep whatever you purchase forever after all.
Someone who purchases 8 GB RAM today could be sorry for the life of the product.
Does Apple care about that? Of course not. Just replace it.
We're a Trillion Dollar company you know.
 
10 years ago average people could buy a MBP if they didn't like the small screen size of the Air like me. The 2017 15" had been already much too expensive and even worse had been the 16" M2Pro. But I had no alternative from Apple.

It will go up as much as the update costs now plus the standard yearly price hike.
An 8GB minimum wouldn't be an issue except for older machines could have RAM swapped out or added to (with anybody's RAM, too). These things are stuck with whatever you started with. Apple loves the lock-in effect but nobody else does.
 
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With the on-device machine learning and shared VRAM, how much does that realistically leave for everything else? Probably less than 4 GB.

That's why macOS swaps aggressively even long before you might need more memory for something.

In modern Macs, you don't need all applications to stay in RAM.
 
I've changed my mindset on this after using more programs at once. It's not acceptable for even an entry level model (M1 Air) to slow down this much with just "basic" tasks running. 16GB should be the bare minimum for future Macs. I hope they have the sense to keep prices the same. We all know RAM is dirt cheap these days, and it would turn off many customers if they were forced to pay for a hardware update that is necessary for functionality at this point.
 
The Tim Cook apologists have no sense of objectivity. They have defend Cook's decision of only including 8GB of RAM for years after it was insufficient, saying it was sufficient.

Because it was sufficient. I bought my girlfriend's mother, who is 82, a M2 Mac mini with 8Gb of RAM, last week.
Her usage: Safari for email and Internet banking, Photos, writing text documents and sometimes printing them.

The machine will probably last until she dies.
 
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2023 $1599 base 8GB MacBook Pro - "OMG Apple, just get rid of it you greedy bastards! Make 16GB minimum"
...
2024 $1799 base 16GB MacBook Pro - "Finally! We pressured Apple to upgrade 16GB for free!"

Apple complainer logic.
but at least the average consumer that wants 16GB can take advantage of the blowout sales in other retailers since the base model is what Apple sends to them
 
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