Abstract said:All true.
Too bad for GM, perception is everything. GM is making some nice(r) models right now than in the past, but it's a little late. They'd have to continue making nice models AND keep the reliability high for at least another 5 years before people believe GM cars are reliable and nice, because even if that's true now, people in the general public don't have that perception now. I don't know about whether GM is doing well right now, but word on the street is that they're not, and that they may get bought out. Also, I don't know if they could hold out for the next 5 or more years without being bought out or going bankrupt.
And about GM making too many car lines and models, that's true as well. I can't even keep up with the number of lines and models they make. It used to be worse, but there are still too many. They should keep the Chevrolet, Pontiac, Cadillac, and their European companies like Saab, but do they really need GMC, Buick, Saturn, etc? Ditch them already. Just sell under several badges, not a dozen. Ford sells Ford cars.
I agree, except for the brands that need to go. As I said above GMC is the 2nd most profitable division in GM. Right now GM needs all the profits it can get. Saturn is going to replace where Oldsmobile was in the market. Right under Buick and Cadillac. Saturn will be one of keys of GM's revival in NA. And Saturns won't be too hard to produce as many of them are rebadged Opels. The Saturn Aura and Sky are the key models for Saturn right now. I expect both to sell well. Buick is lost in their perception and image. Ford sells Ford, Mercury, and Lincoln cars/SUV's. With Jaguar, Land Rover, Aston Martin, and Mazda as their other bought out brands. GM is having Chevy and Cadillac as the only full line up brands, Pontiac will be performance( even though lacking right now), Saab being European style/performance. Hummer being off road and Jeeps competitor, Saturn European style/luxury, Buick is trying to be affordable luxury, and GMC is professional grade trucks and SUV's.
PS: No, I don't work for GM. I am just well informed.