i.E.R.i.C. said:Although I agree with you aobut GM having too many brands, let's not forget about Mercury, Lincoln, Mazda, Volvo, Jaguar, Land Rover, and Aston Martin.
Until fairly recently Ford has done less parts-bin engineering than GM, especially among the PAG brands. But Ford switchgear has reared its ugly head a little too often in Aston Martins if you ask me.
I think that Ford's brand identities are currently much stronger than GM's, especially in the luxury segment.