But I fully understand Apple's decision. It makes perfect business sense.
Why wouldn't it make a perfect sense then to also offer an optional screen upgrade, just like Apple does with MBP 15?
But I fully understand Apple's decision. It makes perfect business sense.
Not sure what the problem is...
1280X800 resolution is still HD resolution.
1199 dollars is not a terrible price for aluminum construction with Ivy bridge processor + Backlit keyboard.
If you want higher resolution, there is 13 inch MBA and 15 inch retina display MBP...
If you don't like any of them, then wait for next update or choose something else.
Why wouldn't it make a perfect sense then to also offer an optional screen upgrade, just like Apple does with MBP 15?
They are not stupid. If they're not offering a high-res 13" Pro, it's because the business case doesn't make sense.
Am I missing something here. Anyone looking for a 13" laptop values portability very highly. The 13" MBA is Apples sleek ultimate portable 13" laptop. I mean without a quadcore option let alone a hi res display I can't see why anyone would buy the 13" MBP over the 13" MBA.
That's because it's pretty obvious that the 13" and 15" 'classic' Macbook Pros are just a temporary holdover. I expect a 13" retina Macbook Pro within a year, along with the quiet discontinuation of the old 13" and 15" models in one to two years.
Then you don't understand business. The 13" Pro is their best-selling notebook. And I'll wager every penny I own that the vast majority of its buyers don't care about screen resolution, or even know what that means.
So, as a profit-maximizing corporation, why would Apple produce a higher-resolution version that earns them a smaller margin, when they can sell just as many at the current resolution with a better margin?
Look - I'm with you. I want a higher-res 13" as much as anyone else. It would be awesome.
But I fully understand Apple's decision. It makes perfect business sense.
This doesn't make any business sense to me at all. By your logic (and I doubt that the "vast majority" of MBP buyers don't even know what screen resolution means), why in the world does the same size MBA have a better and higher resolution screen?
Am I missing something here. Anyone looking for a 13" laptop values portability very highly. The 13" MBA is Apples sleek ultimate portable 13" laptop. I mean without a quadcore option let alone a hi res display I can't see why anyone would buy the 13" MBP over the 13" MBA.