Mac business has become so marginal that these aggregate numbers say nothing about it - but the more about iDevicesAgain look at their margins. Apple’s gross margin for FY 2010 was 39.4%. For FY 2017 gross margin was 38.5%. FY 2010 profit margin was 21.4%. FY 2017 profit margin was 21%. So in the past 8 years margins have remained basically the same even while there’s been a greater percentage of revenue coming from App Store and other higher margin services.