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Amazon today announced the expansion of its popular Echo line with the $200 Amazon Echo Look, a device that packs in all of the typical Echo functionalities and adds on a hands-free camera with built-in LED lighting that can give users an edge on their wardrobe choices. With Echo Look, users can take full-body photos and videos using their voice, and view the content on the connected Amazon iOS and Android apps.

Thanks to the Echo Look's depth-sensing camera, users' outfits pop in the foreground while the background is blurred, making it easier to see what they're wearing. Photos can be saved to an ongoing "look book" that will log what users wear every day so as to not duplicate outfits, and the pics can be shared easily on social networks or through texts. Taking a video allows users to quickly replay the clip on their phone so they can see their outfit from every angle in the moment, making it easier to decide on what to wear.

echo-look-2.jpg
With Echo Look, you can take full-length photos of your daily look using just your voice. The built-in LED lighting and depth-sensing camera let you blur the background to make your outfits pop, giving you clean, shareable photos.

Get a live view in the Echo Look app or ask Alexa to take a short video so you can see yourself from every angle. View recommendations based on your daily look and use Style Check for a second opinion on what looks best. And, because Alexa is built in the cloud, she's always getting smarter--and so will Echo Look.
Echo Look also comes equipped with a machine learning feature called Style Check, allowing users to take two pictures of two separate outfits and compare the two in order to make the best choice. Combined with advice from fashion specialists, Style Check gives users a percentage bar of what outfit works better in the moment, and what fits better on each individual user.

"Alexa, take a photo." Introducing Echo Look--hands-free camera and style assistant.Request an invitation https://t.co/3jiktJdD0k @amazonecho pic.twitter.com/bFATRwNvq6 - Amazon.com/Fashion (@AmazonFashion) April 26, 2017
Otherwise, Echo Look functions like any other Echo device. Users can set alarms, listen to the news and audiobooks, get traffic alerts, control their smart home devices, check the weather, and more. With the launch of Echo Look, Amazon now sells the Echo in three iterations: the traditional Echo ($179.99), the Echo Dot ($49.99), and the new Echo Look ($199.99). An official release date for the Echo Look has not yet been announced, but users interested can sign up for an invitation on the device's Amazon page.

Article Link: Amazon's New 'Echo Look' Camera Has Machine Learning to Help You Make Better Fashion Choices
 

RMo

macrumors 65816
Aug 7, 2007
1,254
281
Iowa, USA
Don't get me wrong: I have an Echo and later also had an Echo Dot before I decided my place was too small to need both...

...but I seriously can't tell if this is a delayed April Fools joke or not. And if it's supposed to do everything a "regular" Echo can, neither the speaker nor microphone array look like they could possibly be as good.

This should also do a lot to appease people who are afraid their Echo is always listening and sending their data to the cloud. :)
 

Dave245

macrumors G3
Sep 15, 2013
9,763
8,005
Is this real? So now people will be able to hack in and see what you are wearing yea I think I'll pass!
 
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Return Zero

macrumors 65816
Oct 2, 2013
1,302
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Kentucky
Weird, but in this generation, I'm guessing it could sell quite well.

Personally when it comes to fashion I'd rather have a smart mirror. That way I could have an "always-on live preview" :D
 
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Born Again

Suspended
May 12, 2011
4,073
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if your a woman you'll find this quite appealing.

My wife has wardrobe questions often and this is definitely up her alley.

Add to that we love alexa and hate siri.
 
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thisisnotmyname

macrumors 68020
Oct 22, 2014
2,438
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known but velocity indeterminate
I don't need this since I always look fabulous :) but I could see this becoming big when the feature set expands and gets better. It seems pretty early stage from the description though so I expect there won't be much value in this first gen offering.
 

Aluminum213

macrumors 68040
Mar 16, 2012
3,597
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This product isn't for beta males with no interest in fashion

Very predictable responses in this thread
 
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