32GB Storage Option Now Available for iPhone 7 in Jet Black Color, Starting at $549

Discussion in 'iOS Blog Discussion' started by MacRumors, Sep 13, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple has added a new 32GB storage capacity option to the Jet Black iPhone 7 as part of a shake-up to its existing smartphone line-up, putting the glossy finish at the more affordable entry point of $549 for the 4.7-inch version, with a 128GB option now going for $649.

    The iPhone 7 Plus is also now available in Jet Black at 32GB and 128GB for $669 and $769, respectively. At the same time, Apple has discontinued the 256GB option for the iPhone 7 in any color across the board.

    Apple originally offered the Jet Black iPhone 7 at launch at 128GB and 256GB capacities, starting at $749 and $849 respectively, but didn't offer the cheaper 32GB option that the other colors are available in. That put a $100 premium on the glossy finish, pricing out more budget-conscious smartphone customers, but it looks as if Apple has had a change of mind.


    As part of its existing iPhone range shake-up, Apple has also discontinued its its (PRODUCT)RED iPhone 7 and iPhone 7 Plus models. Apple's (PRODUCT)RED iPhone 7 and 7 Plus were first introduced in March of 2017, six months after the debut of the iPhone 7.

    (Thanks, Anna!)

    Article Link: 32GB Storage Option Now Available for iPhone 7 in Jet Black Color, Starting at $549
  2. ghsNick, Sep 13, 2017
    Last edited: Sep 13, 2017

    ghsNick macrumors 68030


    May 25, 2010
    I just purchased a 7 Plus in Jet Black (128GB) after the announcement yesterday and it arrives today!

    I don't see much difference between this and the 8 Plus...and I'm saving almost $200 because Apple got greedy and got rid of the 128GB option in the new phones!
  3. Relentless Power, Sep 13, 2017
    Last edited: Sep 13, 2017

    Relentless Power macrumors Core

    Relentless Power

    Jul 12, 2016
    Actually, the 128 GB 7 for $650.00 is a good price. There still is a lot of technology in this iPhone and is still plenty powerful as well. I would say this is a really good purchase if somebody was undecided between this and the iPhone 8.
  4. ghsNick macrumors 68030


    May 25, 2010
    That's for the 7. The 128GB Plus came to $769, but I still feel like I made a good decision since my only other option was the 8 Plus (256GB) for $950.
  5. dumastudetto macrumors 68030

    Aug 28, 2013
    I'm betting Apple is making more profit from you selling all that old technology for $769 versus if you bought the iPhone 8 Plus model. In other words, they are thrilled with your decision - and because your new phone is already one year old technology, you'll be upgrading to a new iPhone much sooner too.
  6. cosmic68 macrumors 6502


    Dec 26, 2007
    I'm doing exactly the same. I've normally always upgraded every two years, but held out after my last purchase (iPhone 6 Plus).

    This is the first time I've gone backwards so to speak. But with these insane prices and incremental advances, I feel like it's a forward move for me personally.
  7. witnessthefunk macrumors member


    Apr 18, 2009
    I wonder will the street prices for the iPhone 7/plus 256gb models go up now?
  8. JosephAW macrumors 68000


    May 14, 2012
    I love how Apple comes up with these numbers. A $220 difference for 224 GB difference. That's $1 per GB. You know, and I know that this is like paying for air.
    I'm shocked that the X doesn't have a 512 and 1024 GB option.
  9. gadget123 macrumors 68000

    Apr 17, 2011
    United Kingdom
  10. mmomega macrumors 68030


    Dec 30, 2009
    DFW, TX
    Memory shortages this year are a real thing along with just short on phones.
    At 256 rather than 512, they can sell 2 phones. Multiply that out, 500,000 512 phones becomes a million 256 phones.

    A shortage also drives pricing up.
    A lot of business model even outside of tech is to charge 300% for something. If you want a rock in your yard and a landscape business buys the rock for $30 you will get the bill for $90.
    100% covers the up front cost, 2nd 100% covers labor costs, 3rd 100% is profit to go back into the business so they can continue doing business.
  11. SoN1NjA macrumors 68000


    Feb 3, 2016
    living hell
    Still wouldn't recommend anyone buy this phone at retail full price (I do understand some can't afford to buy a phone in one payment) you can save a lot either buying a mint phone or buying a brand new one (might have to wait the price hasn't completely plunged yet
  12. WBRacing macrumors 6502a


    Nov 19, 2012
    I personally think the £549.00 iPhone 6S 128GB is even better value. Still loving mine, the X would only have been a replacement contender out of all the current choices, if it had 128GB at the £999 price point.
  13. ghsNick macrumors 68030


    May 25, 2010
    I don't really get that logic because Apple supports a lot of their older devices and they would have made a lot more money from me if I purchased it two days ago before the announcement.

    And now they can't brag about me in their opening week numbers...so I don't know what they're thrilled about?
  14. Avieshek macrumors 6502a


    Dec 7, 2013
    Maybe, 2018 is when the real excitement is. Sigh..
  15. JM macrumors 6502a


    Nov 23, 2014
    Just bought a gold iPhone 7 yesterday :) A certain retailer in the US is still offering $200 off... Of a what is now $550 phone. Can you do subtraction and arrive at the amazing price of $350 for an amazing phone???? :eek:
  16. Akshayf macrumors member


    Jun 20, 2016
    Where did you get this?
  17. MacWanker macrumors member


    Jun 4, 2014
    Which retailer would that be?
  18. JM macrumors 6502a


    Nov 23, 2014
    Well, looking this morning it's only Sprint giving $200 off. ATT is only giving $100 off. But, $450 for the 7 is still amazing.

    Can't tell until me mum in law has one. Don't want them selling out :D

    But serisously, if you just search around you'll find what I'm talking about. Promise you it's not that hidden.
    --- Post Merged, Sep 13, 2017 ---
    Search around on internet... I promise you it's not a small retailer. ;)
  19. ghsNick macrumors 68030


    May 25, 2010
    Seriously dude - just say who it is.

    I doubt your single post on MacRumors is going to make the retailer stop selling it for the discounted price or make them sell out lol.
  20. MacWanker macrumors member


    Jun 4, 2014
    Must be the offers currently at best buy....
    I thought the poster was was referring to a cash price, not carrier upgrades/installments
  21. 4ppleg1rl macrumors regular

    Aug 29, 2017
    I'm looking to get the iPhone 7 (from S7) but I'm not sure if it's the right choice cos it's a year old phone! What do you guys think?
  22. dmylrea macrumors 68020


    Sep 27, 2005
    They got rid of the 256GB iPhone 7 because people would buy IT instead of the 256GB iPhone 8 (which Apple desperately wants to sell lots of). There isn't enough of a difference to push people to the 8 instead of a much cheaper 7. Now, they are forcing those people to get an 8.
  23. nikicampos macrumors 6502a

    Jul 23, 2011
    I was going to do that, upgrade my 6s Plus 64gb to a 7 Plus 128gb when I thought the 7 prices would be lower, but since I can manage perfectly fine with 64 gb, I'll be upgrading to the iPhone 8 Plus 64gb for just $30 dlls more than the iPhone 7 Plus 128gb.

    If someone wants a Plus and can manage with 64gb instead of 128gb, the iPhone 8 64gb is the better choice, only $30 extra dlls for the 8 Plus $799 vs 7 Plus $769, for me it's a no-brainer.
    --- Post Merged, Sep 13, 2017 ---


    iPhone 8 Plus 64gb $799
    iPhone 7 Plus 128gb $769

    Only $30 dlls difference, for so many people 64gb is more than enough, so getting the 8 is an easy choice.
  24. 4ppleg1rl macrumors regular

    Aug 29, 2017
    Do we expect the prices to drop any further for the 7/7+ or is this the only drop?
  25. manni macrumors regular

    Mar 17, 2010
    Seeing the US prices for the 7 and 7 plus is pretty sobering. The 128gb 7 plus is $1015 in the UK :(

    It will be interesting to see what happens to the prices on eBay for new ones.

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