Apple Posts iPod Touch Television Ad

[MacRumors]

Apple has posted a Quicktime of the new iPod touch television advertisement that started airing tonight. The ad was inspired by a student made advertisement posted to Youtube by Nick Haley.

The advertisement was made "broadcast-ready" by Apple's advertising agency, TBWA/Chiat/Day, but remains remarkable faithful to the original version.

Article Link

 

[xUKHCx]

That is very cool, they slow down some of the transitions which bothered me in the first ad but i really don't like the white flash.

 

[Hairball]

One of the best iPod commercials yet.

 

[puckhead193]

i just saw it on fox during the world series... what a lucky kid

 

[zioxide]

just saw it during the ws, looks pretty much identical to the original.

 

[ejl10]

Just saw the ad between innings - the final product came out very well. Props to Nick on a job well done!

 

[ravenvii]

That is very cool, they slow down some of the transitions which bothered me in the first ad but i really don't like the white flash.

x2

I was actually amazed they kept it almost identical. I figured the agency would think they know best and butcher it.

Bravo.

 

[TuffLuffJimmy]

I like it a lot more than the current iPhone ads. Does anyone know what song that is?

 

[chrisdazzo]

just saw this on the World Series... awesome commercial.

 

[Muzzway]

So.. what ever happened to that ad that Steve showed on September 5th?

 

[DaftUnion]

Love it.

 

[appleguru1]

That is very cool, they slow down some of the transitions which bothered me in the first ad but i really don't like the white flash.

I don't mind the white flash... it's a pretty good effect to use with that song IMO...

Just saw this ad on Fox about an hour ago during the NFL OT show after the pats/redskins game.. and again a few minutes ago between the top and bottom of the first innings of Game 4 of the World series.

In case 640x360 isn't enough pixels for you.. You can see the ad in all its HD glory here:

http://g.appleguru.org/touchad.mov (1280x720, 11.6MB, H.264 @ 70% w/ 128kbps AAC audio)

Original MPEG-2 Transport Stream (1280x720, 27.7MB, MPEG-2 Video, AC3 audio) (play with VLC or MPEG Streamclip...): http://g.appleguru.org/touch_ts.mpeg

 

[BufferOverflow]

Fantastic to see talent being poached from youTube by our beloved Apple. Even better that the ad has remained so true to the original form.

Beautifully executed

 

[appleguru1]

I like it a lot more than the current iPhone ads. Does anyone know what song that is?

Music Is My Hot, Hot Sex by CSS

 

[drichx]

I like it a lot more than the current iPhone ads. Does anyone know what song that is?

The song is "Music Is My Hot, Hot Sex" by CSS.

Awesome ad. I'd love to be that kid!

 

[BufferOverflow]

I like it a lot more than the current iPhone ads. Does anyone know what song that is?

Music is my hot, hot sex by CSS

efb;

 

[Karpfish]

just saw it on TV, that kid must be pretty happy. I'm off to make a Leopard commercial now.

 

[Karvel]

Forget the ad, how awesome is that song!!

 

[DaftUnion]

I like it a lot more than the current iPhone ads. Does anyone know what song that is?

CSS - Music Is My Hot, Hot Sex

 

[rpaloalto]

I liked the music. Makes me want to go out and buy one right now.

 

[d_and_n5000]

It is rather remarkable how close it remained - the only differences I can see offhand are the text transitions(one of them was originally inside the Touch, but in the final was the same as the rest) and the "iPod touch" whitescreen at the end, and the second apple beat right at the end.

 

[Avatar74]

Bravo to Nick and bravo to Chiat/Day, whose genius has shone through since the "1984" ad to the present.

The pacing and attitude are very reminiscent of the Shuffle ad featuring the Protypes "Who's Gonna Sing?" ... another extremely catchy commercial.

The first thing I noticed about Nick's version that I would have changed was the "8GB... 16GB... Mac + PC" bit... it's incongruous with Apple's attempt to stay on brand by keeping the focus on concepts and not specs. That's all I would have taken out and Chiat/Day did, plus they tightened up the editing a bit, and made it one hell of a snappy advert.

 

[basesloaded190]

i wonder what apple gave the kid to have them use his movie?? hmmm i would really like to know

 

[CalBoy]

I like this ad. Unlike the iPhone ads of late, this ad makes me want to buy a touch.

Well done Apple, well done.

 

[ianogden]

i hope that the student got royalties for that ad.