Apple Posts iPod Touch Television Ad

MacRumors

macrumors bot
Original poster
Apr 12, 2001
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xUKHCx

Administrator emeritus
Jan 15, 2006
12,587
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The Kop
That is very cool, they slow down some of the transitions which bothered me in the first ad but i really don't like the white flash.
 

zioxide

macrumors 603
Dec 11, 2006
5,737
3,726
just saw it during the ws, looks pretty much identical to the original.
 

appleguru1

macrumors 6502
Mar 13, 2003
307
4
That is very cool, they slow down some of the transitions which bothered me in the first ad but i really don't like the white flash.
I don't mind the white flash... it's a pretty good effect to use with that song IMO...

Just saw this ad on Fox about an hour ago during the NFL OT show after the pats/redskins game.. and again a few minutes ago between the top and bottom of the first innings of Game 4 of the World series.

In case 640x360 isn't enough pixels for you.. You can see the ad in all its HD glory here:

http://g.appleguru.org/touchad.mov (1280x720, 11.6MB, H.264 @ 70% w/ 128kbps AAC audio)

Original MPEG-2 Transport Stream (1280x720, 27.7MB, MPEG-2 Video, AC3 audio) (play with VLC or MPEG Streamclip...): http://g.appleguru.org/touch_ts.mpeg
 

BufferOverflow

macrumors newbie
Nov 16, 2006
28
0
UK
Fantastic to see talent being poached from youTube by our beloved Apple. Even better that the ad has remained so true to the original form.

Beautifully executed :)
 

Karpfish

macrumors 6502a
Sep 24, 2006
661
0
just saw it on TV, that kid must be pretty happy. I'm off to make a Leopard commercial now. :rolleyes:
 

d_and_n5000

macrumors 6502a
Oct 6, 2005
631
0
It is rather remarkable how close it remained - the only differences I can see offhand are the text transitions(one of them was originally inside the Touch, but in the final was the same as the rest) and the "iPod touch" whitescreen at the end, and the second apple beat right at the end.
 

Avatar74

macrumors 65816
Feb 5, 2007
1,389
67
Bravo to Nick and bravo to Chiat/Day, whose genius has shone through since the "1984" ad to the present.

The pacing and attitude are very reminiscent of the Shuffle ad featuring the Protypes "Who's Gonna Sing?" ... another extremely catchy commercial.

The first thing I noticed about Nick's version that I would have changed was the "8GB... 16GB... Mac + PC" bit... it's incongruous with Apple's attempt to stay on brand by keeping the focus on concepts and not specs. That's all I would have taken out and Chiat/Day did, plus they tightened up the editing a bit, and made it one hell of a snappy advert.
 

CalBoy

macrumors 604
May 21, 2007
7,849
37
I like this ad. Unlike the iPhone ads of late, this ad makes me want to buy a touch.

Well done Apple, well done.
 
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