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Apple Posts iPod Touch Television Ad
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I think the ad is fun and catchy, and goes well with the music, but I thought Chiat\Day would clean it up a bit more. For example, why are the words "Safari" and "WiFi" so much HUGER than the previous words... and couldn't they give him some new content in terms of which letters the finger was typing?
Overall, it still just looks very... amateur.
Overall, it still just looks very... amateur.
"Broadcast-ready" often involves simply leveling your whites, and making sure gamma, brightness contrast, etc are all suitable for broadcasting. This usually doesn't have to do very much with the actual content.
Wirelessly posted (Mozilla/5.0 (iPod; U; CPU like Mac OS X; en) AppleWebKit/420.1 (KHTML, like Gecko) Version/3.0 Mobile/3A110a Safari/419.3)
lucky kid. I don't understand why so many of you "dislike" the ad. The people who give a reason have dumb reasons like "its not apples style" or "its too bright and fast"
In all honesty it sounds like you guys are jealous cause your being overly picky about this ad.
lucky kid. I don't understand why so many of you "dislike" the ad. The people who give a reason have dumb reasons like "its not apples style" or "its too bright and fast"
In all honesty it sounds like you guys are jealous cause your being overly picky about this ad.
zune ad
hey, why nobody noticed that the very same song was used for this Microsoft Zune Ad with Lion and Gazelle?
(I like the Apple ad more, but well, CSS is now the band with the best mp3-player-ads-per-song ratio
)
hey, why nobody noticed that the very same song was used for this Microsoft Zune Ad with Lion and Gazelle?
(I like the Apple ad more, but well, CSS is now the band with the best mp3-player-ads-per-song ratio
)
just saw it on TV, that kid must be pretty happy. I'm off to make a Leopard commercial now.
Just take a macbook and make the screen blue, there you go you have leopard.
I am just upset it took so long to install on a intel macbook
Apple or Chiat\Day was determined to remove 8GB & 16GB, probably because they could have be ashamed.
In short: cut the crap.
I liked the ad so much that I just downloaded the damn song from iTunes!!
(what a marketing gaff that would have been if it wasn't available!!!)
(what a marketing gaff that would have been if it wasn't available!!!)
How cool is that! Lucky guy.
Love the ad, admit the first time I was a bit so-so about it but having seen it a few times, i've also bought the song from iTunes too. Cheap ad for Apple and the ad agency too!
Love the ad, admit the first time I was a bit so-so about it but having seen it a few times, i've also bought the song from iTunes too. Cheap ad for Apple and the ad agency too!
The ad was superb, but flat out amazing when you compare it to the original made by that kid. Apple hardly touched a thing in the ad, and for a company to flat out use something made by a customer (without it even being a competition to make an ad) is remarkable. Kudos to the kid... I wonder if Apple's marketing offered him a job
Strike "lucky" add "talented".
I'm sure there will be a little more than royalities paid out.i hope that the student got royalties for that ad.
The song is definately not for everyone. It is indeed targeted to grab your attention and not targeted at the 20-somethings. I am not 20-something and found the ad to be quite good. It certainly caught my attention and serves a few purposes. One, it made me download the damn song from iTunes resulting in the band becoming recognized by a certain demographic that did not know they existed until last week. Two, it made me think that the IPT was indeed a very cool device and has some features that is making me think I may want one than I originally thought. Finally, it has highlighted that there is true talent on the web. I am not sure of the so-called MTV flash editing as I'm not knowledgeable in the production of commercials or editing to really get it. I can simply say that it looked good, caught my eye, made me at least think about the product after the fact...ergo purpose served.
Hardly a run of the mill commercial, do you even watch TV? If that is run of the mill to you I wonder what you watch. I mean, it could have been some commercial with regular users in front of a black curtain (a similar set up done by the "Truth" commercials and Kodak, bitching about the sheer number of devices they used to put in their man bags and how the iPhone revolutionized their lifestyle and now they can drop the emo man bag and just use their pocket. I mean it could have been such a wonderfully designed commerical as that...I guess.
Clearly it won't be for everyone, but it's really not a run of the mill ad either. I'm stoked for the kid and how he must be on cloud 9 right now. It was exciting to see the ad during the World Series as well, that is huge...at least in the US.
Hey, hey, you, you, I don't like your girlfriend...
People are too easy to impress. The best thing about this ad is the song choice.
The turning touch at the beginning is wonderful, but the ad fails because it has no focus. It tries to jam every feature into the ad in a way not nearly as elegant as the "There's never been an iPod that..." ads. You're left afterwards thinking, "Safari what?" The hopping icons, backwards swiping "touch", and off-beat throbbing at the end all make it a bit amateurish.
But CSS will sell albums, Chiat/Day looks like a good guy, Apple gets twice as much ad exposure for their dollar, and the kid gets noticed. So it's win, win, win, win.
People are too easy to impress. The best thing about this ad is the song choice.
The turning touch at the beginning is wonderful, but the ad fails because it has no focus. It tries to jam every feature into the ad in a way not nearly as elegant as the "There's never been an iPod that..." ads. You're left afterwards thinking, "Safari what?" The hopping icons, backwards swiping "touch", and off-beat throbbing
at the end all make it a bit amateurish.But CSS will sell albums, Chiat/Day looks like a good guy, Apple gets twice as much ad exposure for their dollar, and the kid gets noticed. So it's win, win, win, win.
The story has it all: excellent creativity, call from apple (they were probably thinking wheter to sue or hire him ) and a good end result. Touchy.
I was really surprised how little changes there were needed, sounds very uncommon, since the final preparation may have taken just one key element (rhythm, music or something else) and changed all others. That, more than anything shows how well this guy hit the nail. Congrats.
All the other elements were a big plus and must have affected in the decision to take it: it makes a good publicity for Apple's You Tube -services, had a presumably not too costly soundtrack to get and use, and the guy looked like a real Mac user. Maybe they should use Nick as an apple guy in that tv commercial, too.
I was really surprised how little changes there were needed, sounds very uncommon, since the final preparation may have taken just one key element (rhythm, music or something else) and changed all others. That, more than anything shows how well this guy hit the nail. Congrats.
All the other elements were a big plus and must have affected in the decision to take it: it makes a good publicity for Apple's You Tube -services, had a presumably not too costly soundtrack to get and use, and the guy looked like a real Mac user. Maybe they should use Nick as an apple guy in that tv commercial, too.
Does anyone remember the iPod touch ad Steve aired during the iPod special event where they announced the iPod touch? I remember it being unfinished, but I think it was better than this ad. Why haven't we heard about this ad yet? I'm thinking maybe they ditched it and replaced it with this kid's version.
By the way, CSS stands for "Cansei de Ser Sexy" in Portuguese, which means "Tired of Being Sexy".
booooooring
this ad is straight up snooze. all i see here is a bullent pointed list of product attributes, which is just as structurally boring as a powerpoint presentation. you can put a interesting song behind that too, in the end it's still conceptless. this is the type of thing that account execs toast over (cheap to produce, no confusing concept) and creative people hang their heads in shame (no concept, boring).
so the main idea here is to inform the public of functionality then. which also seems like a waste since pretty much everyone already knows that it's an iphone minus about 6 or 7 apps. apple, as a brand, has (almost) always been sold on it's emotion, not technical bullet lists. especially because apple is renouned in it's design of u.i. already.
so the focus groups played back the strategy word for word. and creativy takes another hit.
p.s.- quick edits and fast zooms are creative now? man, people really expect very little don't they.
this ad is straight up snooze. all i see here is a bullent pointed list of product attributes, which is just as structurally boring as a powerpoint presentation. you can put a interesting song behind that too, in the end it's still conceptless. this is the type of thing that account execs toast over (cheap to produce, no confusing concept) and creative people hang their heads in shame (no concept, boring).
so the main idea here is to inform the public of functionality then. which also seems like a waste since pretty much everyone already knows that it's an iphone minus about 6 or 7 apps. apple, as a brand, has (almost) always been sold on it's emotion, not technical bullet lists. especially because apple is renouned in it's design of u.i. already.
so the focus groups played back the strategy word for word. and creativy takes another hit.
p.s.- quick edits and fast zooms are creative now? man, people really expect very little don't they.
Yeah, compare it
You should acctually compare it to the this ad The Ballad of Lion and Gazelle
It's one of the ads from the "Welcome to the social" original Zune campaign. This is where I first heard the song by CSS.
Isn't this a bit sarcastic towards Microsoft?
The Apple (the students) ad is so much better, then again I sorta liked the animals - the Touch ad is very product-centered.
Then again it's how it is at Apple - cool video, catchy tune, product sold.
You should acctually compare it to the this ad The Ballad of Lion and Gazelle
It's one of the ads from the "Welcome to the social" original Zune campaign. This is where I first heard the song by CSS.
Isn't this a bit sarcastic towards Microsoft?
The Apple (the students) ad is so much better, then again I sorta liked the animals - the Touch ad is very product-centered.
Then again it's how it is at Apple - cool video, catchy tune, product sold.
