Eric_Z said:Hmmm just a few thoughts about price... (assuming that this rumor is true)
The CPU costs about $200 if you buy it from Arrows (small batch), so I'm guessing that Apple gets it for about $150.
The GPU + mem (64 or so) is iirc about $20.
The northbride is propably an older design, so say about $10. (after looking at other nb prices this looks reasonable)
Making the board with all of the other components $10. (Based on a conversation with a guy I know that makes embedded boards)
The mem can propably be had for about $30. (based on newegg browsing)
Combo drive + HD (80GB) is propably about $100. (based on newegg browsing)
The case + PSU is (say) $50. (based on newegg browsing)
Software + aditional costs (shipping, keyboard etc..) another $100.
That ends up being about $470 ie a profit of $29US, not huge but there are margins. Not to mention that I wouldn't be suprised if Apple can use their buying powe to shave off another $50US of that. So that the margins end up being $79, or about 16% (15.8...%) of the retail price of $499.
Good point, that's why I think the "sub-600" price tag as mentioned by AI seems more plausible than the $499. I guess if this headless mac was to become real, it would be priced at $599, with $549 being a possibility, too.