Originally posted by michelle
It is true about Apple's history of overpricing everything. When are they ever going to learn that in order to capture the market they need to make more affordable products?? There is a reason that something like 98% of computer owners are PeeCee users. PeeCees have something that many Apple products do notan affordable price tag. I think that is what people really want, above all. Unless you are already a Mac fan, why would any unknowing person shopping for a computer choose something so expensive over something much cheaper?
If you look, you'll find that the price differential between Apple products and PC (only) products is not as great as the common misconception you are perpetuating here. Another misconception is that there should be NO price differential. That is simply not the case, since Apple is not the same kind of company that most of its competitors are. Gateway, Dell, etc. do virtually no R&D (on a relative basis, anyway) and therefore don't need the margins on their products that Apple does. Other companies (HP, IBM) have the scale that this is not as much of an issue for them. R&D is Apple's lifeblood and they need to continue to funnel a large percentage of their operating revenue to it. As for why people would buy an Apple product over a competing, cheaper product, one answer is that they may simply find they like it more. Just look at the iPod.