I've been an AM user since we transitioned from iTunes to AM. While there have been bumps along the way - like losing years of meticulously curating a massive, eclectic collection packed with lots of personal live recordings and other extremely rare gems, available nowhere else, when I tried moving my music to Match (still sickened by that one) - I find their algorithms to be pretty dope. I don't play a lot of their curated playlists or channels, so I can't speak to any of that. Nor do I use Spotify. But when I'm playing an album (yeah, I still listen to an artist's full album), and it ends, and AM takes over playing things it's algorithm thinks might work with what I have just been playing, I am constantly surprised by, and turned on to, some amazing new-to-me music that as helped greatly expanded my musical vocabulary and preferences. I hear Spotify does this better? Which is cool. But I have never once thought AM's algorithm sucked. From the sound of it, I may be in the minority on that one. Anyway...
What I would really like to see Am music work toward, the most, is including liner notes with all of their albums.
Who produced? Where was it recorded? What are the musician's names and on what tracks did they play what instruments? Who wrote the song? You know, the same liner notes you might find with a physical album. This type of information can facilitate deeper, more meaningful connections to the music - fostering a more self-realized (aka: rewarding) sense of music discovery that can go a long way toward cementing a deeper appreciation for the art form. As an example, it can be pretty exciting to learn that one of your favorite albums was produced by someone who produced a different band's album you had never heard. Then to listen to that new album and realize that not only do you like a new band, but as it turns out, you also really like that producer's work. Or that the drummer on that one album you like also drums with another band you've never heard of. All of those micro-realizations and connections can lead one down a whole other path of discovery that was there all along, but required extraordinary effort to uncover. As we've moved to predominantly streaming our music, we're losing a bit of understanding that actual humans (for the most part) made the music we hold so dear. That disconnect can be such an unnecessary, and easily addressed, disservice. It's not like including this type of info requires some technological wizardry on Apple's part. Hell no. It's simply tagging tracks with readily available metadata. The labels have this info for the physical formats. It would be easy to add to their digital files. It's a new section on the Music submission form. A simple tweak to the submission process. I'm so surprised this hasn't happened yet. But, it's a great opportunity for AM to deepen their users' connections with music.
Apple... Make it so.