So this article:
http://www.macworld.co.uk/news/index.cfm?NewsID=12117
And this thread:
https://forums.macrumors.com/showthread.php?s=&threadid=138624
And this thread, too:
https://forums.macrumors.com/showthread.php?s=&threadid=138566
All snapped into focus today when one of my co-workers screamed at her Windows laptop, "Enough of this <explicitive deleted>! I'm getting a Mac!" My co-worker then proceeded to ask me all kinds of questions about iBooks, including: "Do they work like PCs?" and "Can I run Office?"
People just don't really think that Macs are computers, do they? Like getting a Mac is the same kind of switch that's like, suddenly quitting your job, undergoing a gender change, or losing an appendage - and all of the associated complications, costs and challenges that go along with these.
That said, here's my top reasons:
* OS X - 'nuff said.
* Easier networking and network management. Running a Windows network is insane - it can be done, but so can making skyscrapers out of chocolate bars.
* Durability - not just hardware, but ability to run - reasonably well - current software. Ever try to run Windows XP, Office XP, or Office 2003 on a Pentium II? The G3s, which came out around the same time, still handle Office 2004 - and every iteration of OS X has actually sped up system performance.
* Spyware, adware, malware, viruses - folks spend serious time cleaning up Windows systems. I'm not saying someone won't ever crack OS X with one or more of these, but I don't believe that a small installed base is the reason why OS X has virtually none of these. It's because OS X is based on Unix, and Unix won't let your OS do the same kinds of BS that M$ proprietary stuff like Direct X, Visual Basic, and other executables can get away with on Windows. Unix has also been investigated by a lot of folks because of open source licensing - people try to hack the OS to make it better, not take down M$.
* iLife - I just adore it, even if iDVD puts the Apple logo in the bottom right of all its menus.
I also don't believe that Macs actually cost more - if you figure in time wasted "fixing" Windows systems, money wasted on antivirus and anti-malware/spyware programs, and the relative short lifespan WRT to running up-to-date software - Macs actually seem like a bargain. I know in 5 years my iMac won't be the newest, fastest kid on the block, but I'll wager that the new versions of OS X will run just fine on it and I'll still be able to use it for everyday tasks - heck, I know folks using the G3/233 Rev. A & B iMacs today with little complaint.