Wouldn't this be anything that involves color?
Cars, house paints interior/exterior, carpet, furniture, clothes, etc...
Why line a paint companies pockets just to change the color of your living room? Is that what you are saying?
Seems weird too me that you can't grasp that might be a big deal for someone. When you bought your iPhone when they asked you what color you wanted did you say "whichever..."?
The difference is somebody wouldn't presumably complain that said carpet or furniture company hasn't been innovating after supporting them
But to each his own I suppose.