Boy this iPhone is really ticking off the people who don't understand how light or their eyes work, huh? First the "mine is yellower than yours" kerfuffle over what is actually an improvement to the iPhone's color temperature, and now it's "purple"? True black is the absence of light frequencies of any kind. Direct sunlight is pretty much the opposite of that, save for the frequencies that our atmosphere filters out (which allows us to live on this planet) and we only get to "see" a small fraction of those. If you hold the iPhone in direct sunlight you're going to get some frequencies bounced back at you no matter what the quality of the black material. Hell, the grease from your hand on the plastic would be enough to refract some. Is it possible that for structural reasons a plastic with near 100% absorption couldn't be used? Sure. Maybe it's not a perfect black in that sense, but it's not going to be noticeable until you bombard the phone with the full range of the spectrum.