Good concept, likely bad implementation.
I for one hope Apple morphs AppleTV and a set-top box company into the device/service/software that ultimately becomes this thing.
Furthermore as I have said early on here, I hope Apple assists AT&T and its other telecommunications partners on equipping the cell sites and switch centers to acomodate 10x the users and 10x the bandwidth per user (100x total bandwidth).
When you get right down to it AT&T and other carriers are service providers with cherished real estate assets, retail outlets, and contractual assets.
Apple makes network hardware both on the server end and the user end, and excels at user end software, and is on par at server side software, and is evolving the connections.
AT&T does not buy or own set-top box designs, software, or factories. They buy commodity boxes and give them FREE to subscribers.
Hence why Apple TV is described as a "hobby".
It is time for Apple to really focus on media centers (set-top boxes) that integrate with Macs and iPhones.
It is time for Apple to massively improve worldwide telco switch centers, cell site bandwidth and capacity, and kick some friggin a$$.
Sprint is on the warpath.
Rocketman