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Again.... IF they can actually make a MacBook smaller and lighter than the Air I'd be willing to give up "some" features/performance for a secondary/travel system.
This is where I feel like Apple's marketing department messed up or went off course.

When the MacBook Air was introduced it was meant to be a thin and light alternative to the beefy and well built MacBook Pro and the cheaper but chonky and less well built plain ol' MacBook.

Then the MacBook was discontinued in 2012 in favor of the 13" MacBook Pro, and Apple revived the name with an ultraportable that was even smaller and lighter than the Air which was named just plain MacBook.

The current MacBook Air basically occupies the space the regular MacBook did. It's possible the new plain MacBook will be a slim and light ultraportable, but my money is on it being a chonky and less well built discount Mac to keep the sexy portability of the current Air intact.
 
In this week’s ATP podcast it was determined that the A18 pro is a superior CPU (both single and multithreaded) than the latest Xeon powered MacPro. What an amazing world we live in. (Graphics are still on the MacPro side, don’t remember by which margin though)
 
Even for $599 it needs more RAM than 8 GB. A 12 GB machine would still be differentiated from a 16 GB MacBook Air and give a much better guarantee of future performance.
They'll either nerf the $599 MacBook to a point where it's essentially just there to upsell 90% of potential buyers to a MacBook Air or - and I at least have a little bit of hope after they finally released a pretty great base iPhone 17 model - they'll give the Air features like ProMotion and differentiate that way.

Anything less than 16 GB RAM base would be pretty silly.
 
If nothing else, this will give Apple headroom to charge a little more for the base level MacBook Air.

Maybe they release this with the M5 MBA and re-adjust the pricing.

As for the processor, who’s to say they don’t make an A18 or A19 “Ultra” as one step up on the A18/A19 Pros? (Honest question; I don’t know how much secrecy there is around exactly what’s coming off the fabs.)
 
I would guess March/April for the budget season. My money is on it being an “AppleBook” and will be compromised in some bizarre way to make it unappealing to creatives but useful for schools. Maybe a microscopic SSD forcing it to rely on iCloud Drive or - you know - iPadOS
 
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Apple supply chain analyst Ming-Chi Kuo today reiterated that a more affordable MacBook powered by an iPhone processor is slated to enter mass production in the fourth quarter of 2025, which points towards a late 2025 or early 2026 launch.

Low-Cost-MacBook-Feature-A18-Pro.jpg

Below, we recap the rumors about the lower-priced MacBook so far.

Kuo was first to reveal that Apple is allegedly planning a more affordable MacBook. In late June, he said the laptop would have around a 13-inch display, and an A18 Pro chip. Kuo said potential color options include silver, blue, pink, and yellow, so the laptop could come in bright colors, like 2021-and-newer models of the 24-inch iMac.

This time around, he only mentioned the MacBook will have an unspecific iPhone processor. Apple recently introduced the A19 Pro chip, which has 12GB of RAM, so it will be interesting to see if the lower-cost MacBook uses that chip instead. The entire Mac lineup has started with at least 16GB of RAM since last year, with the only option with 8GB being the MacBook with an M1 chip, which is sold exclusively by Walmart for $599.

The A18 Pro offers similar performance as the M1 chip, so Apple might opt to save the A19 Pro for the second-generation lower-cost MacBook. Kuo anticipates that follow-up model will be released in 2027, with specs still not finalized.

Taiwanese supply chain publication DigiTimes expects the laptop to have a starting price of between $599 and $699 in the United States.

The publication said the lower-cost MacBook will be equipped with a 12.9-inch display, and a version of the A18 Pro chip that debuted in the iPhone 16 Pro models last year. It would become the first Mac to ever use an A-series chip from an iPhone.

The lower-cost MacBook could launch in late 2025 or early 2026, that report said.

Notably, the A18 Pro and A19 Pro lack Thunderbolt support, so the MacBook would likely be equipped with regular USB-C ports. They would look the same as Thunderbolt ports, but data transfer speeds would be limited to up to 10 Gbps. The laptop would natively support only a single external display, but that limitation can be overcome with DisplayLink adapters.

The lower-cost MacBook could have a lot in common with the discontinued 12-inch MacBook, including an ultra-thin and lightweight design. It would slot in below the MacBook Air, which has a slightly larger 13.6-inch display, an M4 chip, and a starting price of $999. However, the latest MacBook Air is sometimes on sale on Amazon for as low as $799.

Apple often announces new Macs in October, so perhaps the lower-cost MacBook will debut next month. Otherwise, March 2026 is the next likely timeframe.

Article Link: $599 MacBook With iPhone Chip Expected to Enter Production This Year
If this is true, what a bloody waste. When I worked at Apple for over a decade, I was big on making the iPad run with a full macOS system. As someone mentioned, there are iPads with M4 chips as well as iPads with AXX chips. If Tim Apple was smart, he should’ve had iPads be the new macbooks. It also would do well against the likes of the Surface.

I also saw the post about putting a touch screen in a MPB which is also absurd.
 
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the only reason is the production capacity reason.

the 3rd gen 3nm (N3P) is almost entirely be consumed by M5 and A19/A19 Pro. But there might be still capacity to build A18Pro with N3E. Hence this one might get it.
It's exactly this why it's A18 Pro and why they needed to wait until iPhone 17 Pro was announced (thus when iPhone 16 Pro with A18 Pro is discontinued) before launching it so they have the capacity to actually make the products.

Last year something similar happened with the A17 Pro. It was only after the iPhone 15 Pro with A17 Pro was discontinued that the iPad mini with A17 Pro could be launched.

The iPad Air M3 only launched after the MacBook Air M3 was discontinued.
 
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This would be an unprecedentedly low MSRP for a portable Mac, no? Maybe I just haven't paid attention in years, but it seems like Apple has always had portable Macs start at $400-500 higher than desktop Macs, and this would bring it down to the same starting price as a Mac Mini.
 
This would be an unprecedentedly low MSRP for a portable Mac, no? Maybe I just haven't paid attention in years, but it seems like Apple has always had portable Macs start at $400-500 higher than desktop Macs, and this would bring it down to the same starting price as a Mac Mini.
The MacBook Air with the M1 currently being manufactured and sold has a MSRP of $699.
 
I see this VERY popular in education, especially for students, if it will support MacOS.

More options and entry points for consumers = a good choice!

Yeah, I think Apple needs this to compete against the plethora of cheap Chromebooks found in many school systems.
 
The M4 at $799 is the best deal unless you have very short term and basic needs and have strict budget constraints. Apple used to charge an additional $200 for going from 8 to 16gb, so for that same increase you get a whole lot more going from the M1 to the M4. IF the M2 has 16GB I still think the extra $100 is worth it to get the M4.
Yep. My main point is seems redundant Apple to make an underpowered laptop at cheaper price, they could sell the older version of the Air at that price point. The only deterrent is canabalizing sales of the new Air base models but....
 
It would slot in below the MacBook Air, which has a slightly larger 13.6-inch display, an M4 chip, and a starting price of $999. However, the latest MacBook Air is sometimes on sale on Amazon for as low as $799.
Interesting. But the new M4 MacBook is $799 as the article notes.
Nope, Apple's list price of the MacBook Air still starts at $999. If you can get better deals on the M4 Air 6 months after it launched, from Amazon and Walmart then you'll probably be able to get below-list-price deals on an A18/19 Air listed at $599 by the time it is 6 months old.

Anyway, even a $200 difference is nothing to be sniffed at. Plus, odds are this will be launching against a new M5 Air which might not be so widely discounted.

If this plan is real then it's almost certainly inspired by the popularity of $599 M1 Airs at WalMart.
 
I'll believe it when I see it. Apple seems to like making heavy, laptops. Even the Air is hefty in the ultra-light segment.
 
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Yep. My main point is seems redundant Apple to make an underpowered laptop at cheaper price, they could sell the older version of the Air at that price point.
But this would be a brand new product, not an old model warmed over, which is going to be more attractive to punters.

It will likely be faster on some measures than the M1 "Walmart" Air that is still selling, maybe with an updated design, either have longer battery life or lighter/thinner with the same battery life.

Plus, at some stage, Apple are going to want to stop making & run out of M1/M2/M3 processors and hurry them along to "vintage" status so they can ultimately drop support.
 
Battery life would put me off that option, probably
Bring a small power bank with you, not a big deal - I already do that for my iPhone mini.

Surely this could cannibalise the entry iPad and MacBook Air?
Sure, but I choose to see it as more alternatives - that's what we wan't, right?

I will buy v. 2 of this later, instead of a MBA next time.
 
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