$599 MacBook With iPhone Chip Expected to Enter Production This Year

[JPack]

Unusual the M4 MBA was $799 so quickly. Apple going after market share? Or cost strapped customers forced them to price lower to move product.


A new $599 MBA with iphone chip is a Walmart MBA replacement. The SE of MBAs.

It's growing too slowly for Apple's liking. M1 helped increase market share, but things stabilized since then. It's still stuck at a global 10%.

Chromebook students will be growing up using the Google ecosystem. As they become adults and decision makers, especially in a company, this can negatively affect Apple's growth. This is particularly true if Apple's model of local AI doesn't pan out.

 

[Biro]

If one plans to have only one MacBook, then the base 13-inch MBA is the best value. But I have a 14-inch MBP with an M4 Pro chip, 24GB of RAM and a 512GB SSD. It’s my main laptop. But if the new low-price MacBook offers at least 12GB of RAM and a 256GB SSD, I’ll pick one up as my main traveling machine.

 

[leonkoum]

I want A18/A18PRO with 15’ display for my needs

 

[DavidSchaub]

So now we have iPads with M4 chips and now Macbooks with A18 chips? Make it make sense!

The iPads have almost always had M* class chips in them. They just used to be called A*X and A*Z SoC