why doesnt apple swicth to OLED screens then especially on the super high end product where price is no object on its intended market.
I have no idea. If I was to guess, I'd say perhaps it's because they are not easy to make (currently) at a competitive price point and only Samsung seem to be able to do that right now. And since Samsung and Apple aren't exactly bosom buddies, then Apple aren't going to source screens from Samsung.
But it you read reviews of the Apple iPad Air2 (or Air) vs the Samsung Galaxy Tab S (only the S has the OLED screen), you will see all sorts of opinions, with perhaps most reviews saying the Apple is slightly better overall. But virtually every review says the Samsung screen is better. And believe me when you see them side by side, the Samsung screen is just miles better. Really miles, it's not a subtle difference.
Here's what the same review site says of the Samsung display:
"Best Tablet Display: Based on our extensive Lab tests and measurements, the Galaxy Tab S is the Best Performing Tablet Display that we have ever tested... The Galaxy Tab S establishes new records for best Tablet display performance in: Highest Color Accuracy, Infinite Contrast Ratio, Lowest Screen Reflectance, and smallest Brightness Variation with Viewing Angle."
The whole review is here:
http://www.displaymate.com/OLED_Tablet_ShootOut_1.htm
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