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Anyone know where this was filmed? Doesn't look like the design studio.

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The difference between Steve Jobs and Tim Cook is that Jobs would have fired everyone at that table, but first they would have to endure a verbal lashing.

Really? You do realize many at that table were put into those executive positions by Jobs himself. Do you all understand how ridiculous you sound?
 
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Anyone know where this was filmed? Doesn't look like the design studio.

C7hOu.png




Really? You do realize many at that table were put into those executive positions by Jobs himself. Do you all understand how ridiculous you sound?

Probably the prototype Apple Retail Store.
There is a wider shot of Ahrend (not sure writing it well) walking inside that very store I think.
 
They also seem to have more than their fair share of pudgy execs. No wonder they like wearing loose clothes.

Perhaps they should pay more attention to the exercise features on the devices they sell :rolleyes:

My problem with this photo is the question of where is Doctor Dre, Iovine and Trent Reznor? I didn't see the episode but I assume Cue is in the doghouse now and may be on the way out.

Only Dan and Angela seem to be more well dressed professionally than the others.

I can imagine if someone did a tv series or a two hour film of them cussing and biting their teeth in that very same conference room for high powered executives. Oh, the drama in there would've been gold. Imagine the expletives going back and forth.

Edit: plus they all looked real b-tchy.

EDIT: I just watched the first part of the video and now see all the execs in that room. I see Cue now but I don't think Iovine and Dre are in this one.

What caught my attention the most is Ive using his sketch or notebook he was writing on. I use a moleskine and swear by it due to paper quality. I'm surprised he doesn't use that. The creative process on product design with the sketches was fascinating to see but not surprising when his staff uses 3D modeling apps for this. I suspect it's a high end CAD program from Autodesk.
 
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Minimalism works for hardware not software, that's why I will never understand why Tim Cook thought Jony Ive, a man who never designed a user interface in life, would be the right choice to take over from the way more experienced Forstall. Ive is brilliant at designing hardware, nobody argues that but that doesn't automatically mean he knows how to design the software for it.

The current iOS UI is a jumbled mess, we have completely inconsistent and cartoonish looking icons, an over use of white space and buttons that look like hyperlinks from a 90s website which doesn't exactly indicate where to touch. And yes, some useful features that were present in iOS 6 were removed from 7 and onwards for odd reasons. We have beautiful Retina displays but all the the detail has been stripped away.

iOS is definitely starting to look stale again and if they don't wanna repeat history, then maybe they should do some substantial tweaks and refreshes to prevent it from stagnating again even though I thought the old UI had a more proper and well thought-out design, the current one still looks incredibly unfinished.

iOS could definitely use a serious overhaul and maybe then I will consider getting another iPhone in the future.
Again, totally subjective and debatable points ....
iOS UI is by far the best on the market, compared to the messy incoherent Android's and the "I-try-hard-to-hide-a-desktop-UI" of Microsoft's ....
iOS 6 UI was stale, and the OS was missing some basic features.
The whole skeuomorphism interface was boring after a few years.
iOS 7 was fresh new air, and iOS 9 refined it...

Isn't it nice to have all these posters who were close friends with Steve and can tell us exactly what Steve would have wanted in every situation.
Don't you know ? This forum is full of brilliant managers , engineers and Jobs' friends.....
I think Ive need the professional advice of some MR forum's user to properly design an UI.
 
You know I believe Tim's answer that USA Colleges are no longer choosing to teach vocational courses! Plus USA companies are no longer "flexible" today due to quarterly thinking and rigid adherence to the past! Plus these US companies have forgotten long thier long term thinking and just follow thier competitors to oblivion!
 
Wow all the Tim Cook bashing really is unnecessary, can you honestly say that you could do a better job? do not judge someone else and what they have done until you have looked at yourself. In my opinion Tim Cook has done a great job so far, yes there have been mistakes, but there were mistakes under Steve Jobs, EVERYONE makes mistakes. Let's not forget that under Tim Cook the iPhone has gotten stronger and with each year it has outsold the last and continues to get better with each version. We have Apple Music, Apple Watch, new Mac's and the iPad Pro, all are brilliant devices.

Tim Cook may run things differently but he never said he was going to run things like Jobs. Tim Cook is doing a great job and Apple is still a brilliant and in my opinion the best company in the world and is the reason why i continue to the buy their devices.
 
Again, totally subjective and debatable points ....
iOS UI is by far the best on the market, compared to the messy incoherent Android's and the "I-try-hard-to-hide-a-desktop-UI" of Microsoft's ....
iOS 6 UI was stale, and the OS was missing some basic features.
The whole skeuomorphism interface was boring after a few years.
iOS 7 was fresh new air, and iOS 9 refined it...


Don't you know ? This forum is full of brilliant managers , engineers and Jobs' friends.....
I think Ive need the professional advice of some MR forum's user to properly design an UI.

I've never understood why people think a Retina display needs faux leather, felt, stitching, skeuomorphism. I can understand on a crappy low res display that all this adornment would make things look better but not retina. Also anyone that thinks Jony Ive did all this on his own is delusional. If it wasn't something that the company as a whole was supportive of it wouldn't have happened, period. If nothing else there would have been an insurrection within the software teams. But the only thing that's happened since iOS 7 is Apple selling more iOS devices than ever before and Jony Ive being promoted to the C-Suite.

Wow all the Tim Cook bashing really is unnecessary, can you honestly say that you could do a better job? do not judge someone else and what they have done until you have looked at yourself. In my opinion Tim Cook has done a great job so far, yes there have been mistakes, but there were mistakes under Steve Jobs, EVERYONE makes mistakes. Let's not forget that under Tim Cook the iPhone has gotten stronger and with each year it has outsold the last and continues to get better with each version. We have Apple Music, Apple Watch, new Mac's and the iPad Pro, all are brilliant devices.

Tim Cook may run things differently but he never said he was going to run things like Jobs. Tim Cook is doing a great job and Apple is still a brilliant and in my opinion the best company in the world and is the reason why i continue to the buy their devices.

We never seem to get an answer as to if Tim Cook(and Jony Ive) are so terrible why did Steve Jobs place them in the positions of power that he did? Why did he make Cook CEO? Why did he, according to Walter Isaacson's book, give Ive more "operational power" than anyone else Apple? This is the passage from Isaacson's book:

The difference that Jony has made, not only at Apple but in the world, is huge. He is a wickedly intelligent person in all ways. He understands business concepts, marketing concepts. He picks stuff up just like that, click. He understands what we do at our core better than anyone. If I had a spiritual partner at Apple, it’s Jony. Jony and I think up most of the products together and then pull others in and say, “Hey, what do you think about this?” He gets the big picture as well as the most infinitesimal details about each product. And he understands that Apple is a product company. He’s not just a designer. That’s why he works directly for me. He has more operational power than anyone else at Apple except me. There’s no one who can tell him what to do, or to butt out. That’s the way I set it up
 
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Again, totally subjective and debatable points ....
iOS UI is by far the best on the market, compared to the messy incoherent Android's and the "I-try-hard-to-hide-a-desktop-UI" of Microsoft's ....
iOS 6 UI was stale, and the OS was missing some basic features.
The whole skeuomorphism interface was boring after a few years.
iOS 7 was fresh new air, and iOS 9 refined it...

The skeumorphic iOS UI gave it a distinct look and was unmistakably Apple. Now iOS looks just like all the other dull and boring flat UIs out there. As I have said before, the worst parts o the UI are the childish and inconsistent looking icons, plain text buttons and an over use of white space. Not exactly great tentpoles for a proper UI design which is why I continue to believe Jony Ive was the wrong person for the job. The worst part of the new design language is that it still looks very unfinished and considering that we're now on iOS 9.2, it doesn't look like they have any real intention of actually finishing it.

iOS 7 was too way too radical of a redesign. Sure iOS could've used a design refresh, but it should've been a more moderate and gradual change. Something more familiar and welcoming as opposed to polarizing and somewhat confusing. I mean they were already starting to drastically dial back on the skeumorphism even just before they released iOS 7. Apparently early builds of iOS 7 were not too looking different from iOS 6, the main differences were the removal of the gloss over all the icons and the stripping away of all the different textures while retaining the same level of depth and clarity. But overall it wouldn't have been dramatically different just enough to keep the UI looking fresh while maintaining its iconic look. Essentially, iOS 7 would've been more in line with OS X Mavericks: remove all the unnecessary textures while keeping the traditional style. Why didn't they go that route? It would've been a much smarter move.
 
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I've never understood why people think a Retina display needs faux leather, felt, stitching, skeuomorphism. I can understand on a crappy low res display that all this adornment would make things look better but not retina. Also anyone that thinks Jony Ive did all this on his own is delusional. If it wasn't something that the company as a whole was supportive of it wouldn't have happened, period. If nothing else there would have been an insurrection within the software teams. But the only thing that's happened since iOS 7 is Apple selling more iOS devices than ever before and Jony Ive being promoted to the C-Suite.



We never seem to get an answer as to if Tim Cook(and Jony Ive) are so terrible why did Steve Jobs place them in the positions of power that he did? Why did he make Cook CEO? Why did he, according to Walter Isaacson's book, give Ive more "operational power" than anyone else Apple? This is the passage from Isaacson's book:
Agree. Ive is literally a genius in industrial design, and he's making an hell of a job in Apple. I can't be happier about Apple design lately.
Cook is a great CEO, and he succeeded in an almost impossible task: doing better than Jobs.

I'd like to see the curriculum of all these complainers here ...
The skeumorphic iOS UI gave it a distinct look and was unmistakably Apple. Now iOS looks just like all the other dull and boring flat UIs out there. As I have said before, the worst parts o the UI are the childish and inconsistent looking icons, plain text buttons and an over use of white space. Not exactly great tentpoles for a proper UI design which is why I continue to believe Jony Ive was the wrong person for the job. The worst part of the new design language is that it still looks very unfinished and considering that we're now on iOS 9.2, it doesn't look like they have any real intention of actually finishing it.

iOS 7 was too way too radical of a redesign. Sure iOS could've used a design refresh, but it should've been a more moderate and gradual change. Something more familiar and welcoming as opposed to polarizing and somewhat confusing. I mean they were already starting to drastically dial back on the skeumorphism even just before they released iOS 7. Apparently early builds of iOS 7 were not too looking different from iOS 6, the main differences were the removal of the gloss over all the icons and the stripping away of all the different textures while retaining the same level of depth and clarity. But overall it wouldn't have been dramatically different just enough to keep the UI looking fresh while maintaining its iconic look. Essentially, iOS 7 would've been more in line with OS X Mavericks: remove all the unnecessary textures while keeping the traditional style. Why didn't they go that route? It would've been a much smarter move.
It was good on low res screen. It was good for 4-5 years. Then it became stale.
And Apple, not only Ive , revolutioned iOS UI in a great way.
At the same time they introduced a number of functionalities we all asked for years.
 
Of course the 60 minutes piece was publicity. I say so what. There were things Apple didn't need to do when Steve was around that maybe they need to do now. Quite honestly that whole second segment with Tim Cook was unnecessary ...

I keep wondering which direction the cash flow went on this piece. It looked like an Apple commercial without any classic 60-minutes character assassinations they have been famous for since Rather ran the show.
 
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Agree. Ive is literally a genius in industrial design, and he's making an hell of a job in Apple. I can't be happier about Apple design lately.
Cook is a great CEO, and he succeeded in an almost impossible task: doing better than Jobs.

I'd like to see the curriculum of all these complainers here ...

It was good on low res screen. It was good for 4-5 years. Then it became stale.
And Apple, not only Ive , revolutioned iOS UI in a great way.
At the same time they introduced a number of functionalities we all asked for years.

Ive is a genius when it comes to hardware design, I don't think anyone here would ever dispute that. But he's a complete noob when it comes to software design. Expertise in one area of design doesn't automatically guarantee it will seamlessly translate into another.

Say what you will about Forstall and skeumorphism, but Forstall was a software professional, whereas Ive is not, Forstall understood how to design a proper and attractive user interface that was the envy of the tech industry. All Ive did was rip out the character and soul out of iOS and replace it with a UI that was childish, generic, unintuitive, unfinished-looking and overall less enjoyable to use. Apple's best work was when the hardware and software teams were kept separate from each other.

With your logic in regards to the old iOS UI having become stale, it only makes sense that the current iOS UI will become just as stale if they drag it out just as long. How long until we all start clamoring Apple to change it up again?
 
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Ive is a genius when it comes to hardware design, I don't think anyone here would ever dispute that. But he's a complete noob when it comes to software design. Expertise in one area of design doesn't automatically guarantee it will seamlessly translate into another.

Say what you will about Forstall and skeumorphism, but Forstall was a software professional, whereas Ive is not, Forstall understood how to design a proper and attractive user interface that was the envy of the tech industry. All Ive did was rip out the character and soul out of iOS and replace it with a UI that was childish, generic, unintuitive, unfinished-looking and overall less enjoyable to use. Apple's best work was when the hardware and software teams were kept separate from each other.

With your logic in regards to the old iOS UI having become stale, it only makes sense that the current iOS UI will become just as stale if they drag it out just as long. How long until we all start clamoring Apple to change it up again?

iOS 7 and it's neo-minimalist style -- buttons don't have borders by default! -- totally follows Ive's design style.

I knew Forestall in his early NeXT days. Yes, he was a very good software developer. However, if he was not around Steve Jobs, he'd be just another very qualified portfolio on LinkedIn with nice house, wife and kids up in Palo Alto.

Scott was many of "Steve's NeXT people" that were cycled out one way or another over the past few years. Scott made the mistake of defending UI look that Steve Jobs defined while the real work of the iOS is what runs underneath.

Also, IMO, the entire Swift programming language is another "Steve purge" as Objective-C (and it's SmallTalk legacy) was brought in from the NeXT environment and into the Mac OS X.
 
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I keep wondering which direction the cash flow went on this piece. It looked like an Apple commercial without any classic 60-minutes character assassinations they have been famous for since Rather ran the show.

I think Cook already assassinated his own character without realizing it due to the way he said things in that interview. I want that man off the CEO chair. Fast. Regardless how many kiss his ass for such success in an indefensible manner.
 
I think Cook already assassinated his own character without realizing it due to the way he said things in that interview. I want that man off the CEO chair. Fast. Regardless how many kiss his ass for such success in an indefensible manner.
My take is we will see a big shake up in Apple upper management after the Presidential election next year no matter who moves into the White House. Apple is a very political corporate culture and a darling of the Obama administration.

With Obama gone, a lot of housecleaning is scheduled in Cupertino. It is also not a coincidence that this dove tails with the scheduled opening of the new Apple campus. My personal prediction is Tim Cook will never have an office in the new campus.
 
My take is we will see a big shake up in Apple upper management after the Presidential election next year no matter who moves into the White House. Apple is a very political corporate culture and a darling of the Obama administration. With Obama gone, a lot of housecleaning is scheduled in Cupertino. It is also not a coincidence that this dove tails with the scheduled opening of the new Apple campus.

Extremely interesting insight. I wouldn't be surprised due to how Williams is now COO as his promotion. There's something brewing between him and Cook I can't put a finger on but wonder. I know Cook has his private life and already revealed himself out of the closet. That's fine. It's his life and business. I don't know much of Williams but they both went to the same uni. Makes me wonder if they share the same "life style " in a nepotistic way or sense of favoritism.
 
I keep wondering which direction the cash flow went on this piece. It looked like an Apple commercial without any classic 60-minutes character assassinations they have been famous for since Rather ran the show.

Most of the discussion was around taxes and China so I'm not sure how much positive PR Apple got out of it. Unless Cook wanted the focus to be on taxes and PR which makes no sense to me.

My take is we will see a big shake up in Apple upper management after the Presidential election next year no matter who moves into the White House. Apple is a very political corporate culture and a darling of the Obama administration.

With Obama gone, a lot of housecleaning is scheduled in Cupertino. It is also not a coincidence that this dove tails with the scheduled opening of the new Apple campus. My personal prediction is Tim Cook will never have an office in the new campus.

Care to share why you predict this, or are there things you know/heard that you can't share?
 
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If you follow Apple like we do here, you will not learn anything new about the company from this interview. It was interesting though to hear about the tax code requiring 40%, the amount of business done outside the US, growth of the Chinese middle class and the lack of skilled labor in the US to perform this work. (although denied, labor cost is part of this as well) All of these things could change over time.

Did they talk about Americans training their own replacements? If not, the word "disingenuous" starts to apply, since most of us doubt Apple took the time and effort and money to train Americans like good countrymen (and to really show how wrong k-12 and for-profit colleges are in how they're all screwing people over) instead of obvious scapegoating because having to hire here might reduce their profit 5% on stuff that is sold with a 50~80% profit margin yet made with off-the-shelf parts and modified open source software..

As does "corporate welfare" and other commonplace situations that have occurred over the last few years or decades...
 
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Ive is a genius when it comes to hardware design, I don't think anyone here would ever dispute that. But he's a complete noob when it comes to software design. Expertise in one area of design doesn't automatically guarantee it will seamlessly translate into another.

Say what you will about Forstall and skeumorphism, but Forstall was a software professional, whereas Ive is not, Forstall understood how to design a proper and attractive user interface that was the envy of the tech industry. All Ive did was rip out the character and soul out of iOS and replace it with a UI that was childish, generic, unintuitive, unfinished-looking and overall less enjoyable to use. Apple's best work was when the hardware and software teams were kept separate from each other.

With your logic in regards to the old iOS UI having become stale, it only makes sense that the current iOS UI will become just as stale if they drag it out just as long. How long until we all start clamoring Apple to change it up again?
Your opinion about Ive's work is .... your opinion. Nothing else.
You don't need to be a developer to DESIGN an user interface, if you have plenty of developers in your team.
Ive is much more talented than Forstall.
iOS UI isn't unfinished, and definitely isn't less enjoyable. Those are your opinions.
Apple's best work is TODAY, because they've never been so high.
iOS will change again, sooner or later.
 
Your opinion about Ive's work is .... your opinion. Nothing else.
You don't need to be a developer to DESIGN an user interface, if you have plenty of developers in your team.
Ive is much more talented than Forstall.
iOS UI isn't unfinished, and definitely isn't less enjoyable. Those are your opinions.
Apple's best work is TODAY, because they've never been so high.
iOS will change again, sooner or later.

It kinda helps to be a software developer to know how to design a proper UI given that their experience is generally related to such. As great as his work has been in hardware design, there is nothing that would ever have me believe that he's also capable of designing software considering he had no prior experience. His iOS redesign was nothing more than a poorly done vanity project. And yes, the UI still looks very unfinished. Many of the icons, app layouts and other elements of the design look like they never made it out of the beta stage. It's still not fully optimized for the iPad in the way that the old UI was. iOS had an element of playfulness and a fun factor with the old UI which is lost now with the current one.

Also I never said Scott Forstall was more talented than Ive. Two different people working in two separate area yet both very good at what they do (did) and Jobs recognized that both men were needed to continue Apple's success. Firing Scott Forstall was probably Tim Cook's first major mistake as CEO.

I really do hope iOS changes soon since it has a terribly designed UI, terrible performance and an especially terrible music app now which makes using an iPhone (or iPad) as an iPod essentially pointless. Otherwise I won't be considering a new iPhone anytime soon.

Apple's creativity definitely peaked a while ago and the only reason why they're so "high" is because they're simply riding on the brand recognition and good reputation that Steve Jobs established. The Watch isn't a runaway success like the last game-changing product (iPad) and the Retina MacBook may be beautiful but it's a complete ripoff for its price (only one port, SD webcam, slow Intel chip). The iPad Pro is also insanely overpriced and doesn't deserve the Pro moniker since it's essentially running a blown-up iPhone interface on a nearly 13" display and the Pencil is nothing more than an over-priced glorified stylus. Tim Cook just happened to become CEO at the right time. Otherwise, he'd be no different than John Scully or any of the other CEOs. Cook obviously isn't a visionary or hands-on with the development process the way Jobs was. He's just an average profit hungry CEO with no view of the bigger picture. Honestly, we're seeing a repeat of many of the same mistakes Apple make in the 90s before Jobs came back to save it: bloated product lineup, the idea that just releasing all new products (Watch, Pencil, etc.) is equivalent to innovation and releasing half-assed and half-baked software updates. They're just lucky that they now have mountains of cash to withstand a few product flops and whatnot.

As a longtime fan of Apple, I've been extremely disappointed with the direction and decisions that Cook has taken Apple in. And yes, a good chunk of it would not have happened under Steve Jobs. Cook's mantra seems to be change for the sake of change. Apple had a good thing going with Jobs and Cook could've easily maintained it.

I get that you're blindly loyal to Apple no matter what but it saddens me that even the most dedicated fanboys can't see that Tim Cook is turning a once-extraordinary company into just an ordinary company.
 
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