deconstruct60
macrumors G5
To me, discontinuation of the XDR Pro Display is more circumstantial evidence the Mac Pro is dead.
that is weak correlation. First, any new Mac Pro would work just fine with the Studio XDR Display. Second, Apple several years ago when to zone where they were making zero displays. Apple really is not oriented to making multiple display. They have been for more than a decade. before Apple went to zero they were only making one. ( Thunderbolt 'docking station' Display).
The Pro XDR was relatively old when the Studio Display came. The Studio Display was primarily driven by getting rid of the large screen iMac. (**) Not that Apple wanted to be in display business , but they were getting out of the large screen all-in-one business. Studio Display kept them at the fringes of the customer display market. ( high enough mark up so that it has a low-volume tax built in).
Any display that came with a XDR label would remove the old XDR product. New Mac Pro means old Mac Pro goes away.
Finally, there appears to be a presumption here that there was a very high attachment rate between Mac Pro sales and Pro XDR sales. There are way too many reports here on Macrumors and other forums of software developers and laptop buyers acquiring Pro XDR displays. For folks that had a fixation on buying an Apple display at any cost they didn't have a choice before the Studio Display arrive many years later. Apple pulled lots of. money of out some of those folks , but that tends to make them stuck on a 'sunk costs' issue (i.e., not going to buy another Apple monitor). And looking for an exit out of $5-6+K zone if another option appears.
Once those folks had a choice of. $2K Studio the volume bought probably went down. a $4K Studio that matched. their 120Hz MBP 14"/16" or iPad Pro ... the volume would go down again. The Mac Pro iterating or not , makes little to no material difference in those folks migrating away. At some low unit volume level the Pro XDR isn't viable. ( it appeared as though Apple has done their own custom panel which puts even more low volume cutoff threat to it. )
Both 27" monitors share essentially the same chassis, so Apple is back down to the decades long trend of selling just one monitor. [ the weights of the filled enclosures are different, so there is a minor variation on the pedastal footprint for improved stability for the XDR. ] There are to SKU , but tons of shared reusue between them. So pragmatically one.
I don't think the Pro XDR turned out to be as big. of a reference monitor killer in the enterprise media space. The usage as a nice , big monitor is being gobbled up by 'good enough' 6K panels , OLED TV panels , and this new 5K mini-LED stuff ( Apple has higher peak nits but there are some 1000 nit range ones coming that again will be 'good enough' for a large number of people. ). The 3rd party monitor competition is very active and diverse. There is tons of commodity pressure there which is way Apple really hasn't wanted to do it.
Apple is primarily focused on embedded display panels in their own products.
Not to mention it's March, and news of a new release this Summer would have leaked by now.
Apple's highly custom, internal consumption AI servers is likely a contributing factor to the Mac Pro being 'stuck'. Designers sent off to work on those won't have time to work on Mac Pro.
If the Mac Pro requires a highly custom 'better than Utltra" SoC and the AI servers requires a highly custom SoCwith different attributes. ... right now the hype train is behind the AI server. and not the Mac Pro. If the leave the Mac Pro with the same Ultra as the Studio, then run into problems. Apple's uneven roll out of AI solutions is probably having a substantive impact on Mac Pro 'direction' and 'motivation' also. Where the display panels are going has nothing to do with the AI issues.
(**) decoupling the screen and making large leaps with Apple Silicon and Ultra also pruned off lots of lower level Mac Pro userbase also. The Mac Pro 2019 jump 100% and entry price left lots more folks in that old iMac 27" - iMac Pro
zone that back in 2006-2009 era might have been Mac Pro users out of necessity. ( when imac Meant mobile CPU and/or mobile GPU).