71% of College Students Prefer Macs Over PCs According to Jamf Survey

[MacRumors]

Students pursuing higher education prefer to use Macs over PCs, according to new data shared today by Apple device management company Jamf.

71 percent of students surveyed said they would either use a Mac or prefer to use a Mac if cost were not a consideration. At the current time, of those students, 40 percent use a Mac and 60 percent use a PC. 51 percent of current PC users would rather be using a Mac.

70 percent of students surveyed said they would choose or stay with an organization that offered a choice between Mac and PC. 78 percent of students said that it's important for employers to offer their employees a choice between PC and Mac.

Students who said they preferred Mac over PCs offered up several different reasons. 59 percent cited ease of use, 57 percent cited durability, and 49 cited synchronization over other devices. 64 percent said they "like the brand," while 60 percent preferred the style and design of the Mac.

Among those who said they preferred PCs, the only dominant factor in the decision was price.

43 percent of students using a PC said that the Mac provides the greatest value despite its higher price point, while 80 percent of Mac users said that the Mac offers a better value. 83 percent of students currently using a Mac said they want to continue using Macs in their workplaces.

"Employers are looking for top talent in a competitive job market. Providing workers with the tools they know and love is a key way to attract, retain and empower them to be their most productive," said Dean Hager, CEO, Jamf. "The next generation of job seekers wants their tech to just work so that they can focus on their job. They see Mac as more modern, intuitive and reliable - and would like to continue to use it as they launch their careers."

Jamf's survey, conducted by Vanson Bourne, is based on responses from 2,244 current college and university students across five countries.

Article Link: 71% of College Students Prefer Macs Over PCs According to Jamf Survey

 

[smithrh]

Any link to the survey results?

 

[BarredOwl]

If only Apple loved the Mac as much as their long-time customers...

 

[Darth Tulhu]

Rightfully so.

MacOS is the superior OS.

However, it is as I suspected: Brand cachet is no. 1

 

[PhireWare]

Any link to the actual JAMF results?

 

[PickUrPoison]

Alternative headline: 29% of college students are nerds

 

[ArtOfWarfare]

Sounds to me like there's an enormous potential market that Apple is totally failing to address right now.

I'm curious how much they'd need to bring down prices to capture a notable portion of that market?

There's also the question... if price is your greatest concern, why not just buy a 2-3 year old Mac on eBay? It's not like they're radically different now...

 

[Moonjumper]

Where is the option for "Use Mac but prefer PC"? It should be there for accuracy. There are people that crazy!

 

[infiniteentropy]

Company that makes money having people prefer Apple... words survey questions in such a way that shows everyone prefers Apple, and you should too!

News at 11.

 

[TwoBytes]

A survey conducted by a company that makes mac only software. I'm sure there is no bias in this at all...

 

[PickUrPoison]

Rightfully so.

MacOS is the superior OS.

However, it is as I suspected: Brand cachet is no. 1

Not true. Users can “like the brand” due to it’s ease of use, reliability, syncing with their iPhone, etc. (Multiple answers were permitted.) That doesn’t mean they prefer it just because of the logo.

 

[smithrh]

Looks like a bunch of sites just got tricked by Jamf into doing marketing for them.

Sloppy.

 

[Moonjumper]

Sounds to me like there's an enormous potential market that Apple is totally failing to address right now.

I'm curious how much they'd need to bring down prices to capture a notable portion of that market?

There's also the question... if price is your greatest concern, why not just buy a 2-3 year old Mac on eBay? It's not like they're radically different now...

Because it will soon be out of the keyboard repair programme? I've bought Macs new and second-hand, and have enjoyed both. But I would be worried about buying an Apple laptop (many students want the portability, and don't have the space for a desktop) second-hand post-2015 vintage.

 

[jarvenranta]

Macs are also PCs. Can we stop treating Macs like a completely different type of device from PC, which wasn't true at least since the Intel transition in 2006?

 

[satchmo]

A large number of those 71% will be greatly disappointed when they enter the real world.

 

[otternonsense]

Users have loved the Mac for decades. I came to Apple because of the Mac, and I hope I won't have to leave because of the Mac. It's Apple that's turned it into a shadow of its former self, and still the Mac brand is persevering.

I hope there will be a reversal. But after years of fruitlessly waiting for Tim to deliver his fantastical "pipeline", the hope is gone dry. The only thing that keeps OSX alive in the minds of users is that despite their great strides, Windows is still a worse experience in comparison.

As it is, I cannot recommend in good conscience a Mac to anyone.

 

[busuan]

Wait until the Chrome Book generation gets into college.

 

[Justanotherfanboy]

Alternative headline: 29% of college students are nerds

They’d love my grandma!
Apparently she’s a hardcore nerd... she’s still running Windows on her Compaq. =)

 

[dazzer21-2]

Macs are also PCs. Can we stop treating Macs like a completely different type of device from PC, which wasn't true at least since the Intel transition in 2006?

How would you prefer to differentiate?

 

[Suttree]

Macs are good if you like A/V crap. If you like workflows for productivity and creativity. But other than that they are expensive toys with a shiny logo. As a rising Twitch streamer/celebrity a Mac is useless. PC is so much better and cheaper. I can emulate games and achieve 120 FPS in RE2. Mac can barely play BioShock 1.

 

[mattopotamus]

I am sure 90% of those also have iPhones. There are so many useful tools that sync perfectly: Airdrop, clipboard, notes, reminders, messages, Applewatch unlock. This does not surprise me at all.

 

[Darth Tulhu]

Not true. Users can “like the brand” due to it’s ease of use, reliability, syncing with their iPhone, etc. (Multiple answers were permitted.) That doesn’t mean they prefer it just because of the logo.

Exactly. My anecdotal experience leads me to believe that Apple brand cachet is the driven by the iPhone.

But your point is fair enough, and we're talking about the Mac here.

 

[mattopotamus]

How would you prefer to differentiate?

OSX vs Windows. They are both PC (personal computers).

 

[cardfan]

I'd also guess more than half of college students hardly know how to use a pc and that number is probably a lot higher with Mac.

 

[now i see it]

yet Macs are still below 10% market share since forever