...and it wouldn't hurt people who only
need 8GB if they got 16GB for the same price. You're assuming that going to 16GB as standard would jack up the price - most likely it wouldn't, and certainly not by the ridiculous $200 that Apple charge for upgrades.
The reality is that 8GB models are cheaper because Apple has (so far) gotten away with making money hand over fist by charging completely disproportionate prices for the RAM and SSD upgrades that many customers do actually need.
Or, to put it another way, Apple is making users who need 16GB subsidise the cost of the cheaper model (and probably losing sales in the long term - try "selling" the more savvy class of PC user on Mac and enjoy the crash and burn when you tell them its going to cost another $400 to match the RAM and storage of their current PC).
There's a constant stream of posts to MR from people agonising over whether 8GB would be enough for them or if they need to pay $200 for 16GB (...
and often forgoe any special offers and order from Apple rather than walking in to a local store).
...on machines that cost half the price of the cheapest Mac, Apple has never been interested in the bargain bucket end of the market where the seller only makes a profit if you buy an extended warranty and a $100 oxygen-free gold plated USB cable (they prefer to make a profit on the machine
and sell you an extended warranty & $100 USB cable...)
Sure, the PC market is huge and you can always hunt down an anti-bargain from Microsoft, Razer or even some remote buggy corner of Dell's labyrinthine website, but mostly, anything
remotely comparable with a M2/M3 MacBook starts at 16GB.
Sure, because Dell are offering laptops in dilithium and gold-pressed latinum as standard, while Lenovo started using mithril in 2019.
Actually, Apple
do offer the Powerbook G5, the 27" M3 iMac and 12" MacBook in unobtanium...