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I'm not a fan of the price increase and I don't know if this is the case but I can think of one legitimate reason for the price hike. It is the first price hike since the original ipad. This is the 7th year of ipad sales and no price increases. Sure, some components have gone down in price but newer technology, making components smaller, and figuring out how to shove it into a smaller frame costs money. Add on top of that inflation. Are you paying the same price for a car, food, clothes, etc... that you paid 7 years ago? Okay, that is my most legitimate reason for a price hike even though I don't like it.

It may be the first price increase but Apple has maintained it's already high margins throughout. I doubt this is a case of Apple just trying to preserve those margins because it lowered the price of Air 2, a tablet that shares a lot of the technology that is in the 9.7 Pro. A lot more is shared by the 13" Pro. So much that R&D cost is a lot more diluted than you state. And some newer components might be more expensive but it's washed out by the older ones that have decreased in price.

Ultimately, Apple really didn't make it's own case for the price increase because like everything you noted above, food, clothes, even a car, these are all elastic products. When prices go up people either buy less or buy less expensive items. Same goes for a tablet -- especially a tablet since it's more of a luxury than any of the items you mention. I still haven't seen a good case be made for why the iPad 9.7 is worth $250 (350 if you include a pencil) over an Air2.
 
It may be the first price increase but Apple has maintained it's already high margins throughout. I doubt this is a case of Apple just trying to preserve those margins because it lowered the price of Air 2, a tablet that shares a lot of the technology that is in the 9.7 Pro. A lot more is shared by the 13" Pro. So much that R&D cost is a lot more diluted than you state. And some newer components might be more expensive but it's washed out by the older ones that have decreased in price.

Ultimately, Apple really didn't make it's own case for the price increase because like everything you noted above, food, clothes, even a car, these are all elastic products. When prices go up people either buy less or buy less expensive items. Same goes for a tablet -- especially a tablet since it's more of a luxury than any of the items you mention. I still haven't seen a good case be made for why the iPad 9.7 is worth $250 (350 if you include a pencil) over an Air2.
You forgot to add that you still haven't seen a good case for YOU. I paid even more for 12.9" Verizon version (and more for the Slimbook case, and more for the pencil) and I haven't regretted it at all.
 
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The benchmark tests I have seen so far show that the iPad at 2GB is more than adequate and is quite close to the performance of the larger tablet. I will be interested to see a teardown to see if the price increase is justified. Maybe it is the bump in RAM or some other component cost that is driving the price up.
 
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Those who complain about "only" 2GB of RAM should take a look at Microsoft's Surface 3, which runs full Windows 10, and functions as a full laptop... With 2GB of RAM. But somehow that much memory is considered "under powered" or "crippling" for iOS, which despite its advancements is still an OS designed for a phone.

The Surface 3 also costs significantly less, but let's not get into that.

Yep - I had a Samsung ATIV 500T tablet running Windows 8 with 2 GB RAM - and it was absolutely suffocating. It generally took between 1 and 1.25 GB RAM just to run the OS. Even OneNote had some troubles with the low RAM. In my opinion, 2 GB RAM is NOT enough to run Windows. I just wanted it for Office, OneNote, and Sketchbook. I tried to run Photoshop on it.... WHOA! It was not having any of THAT! Photoshop doesn't even run particularly well on my Surface Pro 3 with 4 GB RAM.

That said, 2 GB RAM is more than sufficient for iOS.

It will be interesting to see what apps come out that require additional RAM in the near future, but most developers tend to develop apps to run smoothly on devices with even less RAM and Video capability than the original iPad Air.
 
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The 9.7 iPad Pro is an interesting update. Honestly, I was set to buy until Apple got greedy even by its own standards. It is overpriced for it's specs. I've yet to come across anyone here who can intellectually defend the price hike.

Ok, let me take a crack at it..... I ordered a 32GB WIFI/LTE model for my wife this morning because the pencil will come in handy for note taking. This will replace her iPad Air 2 64GB WIFI/LTE model.

I paid $ 729.- for the iPad Air 2 and and $ 729.- for the iPad Pro. Ok I lose 32 GB of storage (She currently has 43 GB left on the Air) but gain a better screen with Pen support and a ton of other upgrades compared to the Air.......

I don't feel ripped off and don't find the Pro pricing excessive. But that's me :)
 
LOL relax. it seems the extra RAM is for the 12.9's screen and has no hit on functionality what so ever. I bought the 9.7 and i'd love to see more RAM, but its still a crazy awesome technological device.

This couldn't be more true:
LOVE Louis CK, thanks :))
[doublepost=1459195601][/doublepost]
Yes, you're right. Apple blew it. This thing will fail miserably. They'll be lucky if they sell a dozen...

No....they'll sell more than a dozen LOL. Yes...they blew it indeed and it IS failing miserably.
http://www.fastcompany.com/3055943/apples-ipad-sales-continue-to-suffer
 
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