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I'm just not seeing that in the numbers. Look at the links I provided. Yes, OLED has better contrast in a dark room because black is off (infinite contrast), but as soon as there's ambient light the LCD outperforms the OLED. I also don't see where it's brighter-- it's getting close but LCD is still ahead.

The Galaxy S7 is closing the gap further, but it's a smaller display and still not quite as good as the new iPP.

Is there anything objective that you can point me to that supports this clamoring for OLED?

S7:

Measured Auto Brightness

in High Ambient Light

with Automatic Brightness On

549 – 855 cd/m2

Excellent

iPhone 6s Plus:

Measured Auto Brightness

in High Ambient Light

with Automatic Brightness On

556 cd/m2

Excellent
 
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S7:
Measured Auto Brightness
in High Ambient Light
with Automatic Brightness On
549 – 855 cd/m2
Excellent

iPhone 6s Plus:
Measured Auto Brightness
in High Ambient Light
with Automatic Brightness On
Max Auto Brightness
556 cd/m2
Excellent
Ah, I overlooked that auto brightness is somehow higher than "max brightness"... Note though that the OLED loses brightness when set to all white-- it can't maintain that level across the panel.

And you didn't mention contrast:
S7: Contrast, high ambient light, with auto brightness: 119-186
iPP: Contrast, high ambient light, with autobrightness: 301

iPP gives 50% better contrast ratings with ambient light, so that added brightness isn't really helping them.
 
I don't notice a huge difference in the color range but I do like the Tru Tone color. That was a very nice feature.
The sound is also noticeably better but to me the biggest reason for upgrading was the new keyboard & Apple pencil. If it were not for those features I would have been happy keeping my iPad Air 2.
 
Poor reviews and misleading it mentions 4K it's not until we get a 4K iPad retina is good.

I believe anti reflective glare is on iPhones anyway? Adds nothing more than a shiny or less bright screen.

This tablet is not an solid update over the Air 2 only if you have a much older iPad. Anybody like me with the Air 2 is better waiting for a solid update which the next generation iPad in late 2016/2017 should offer maybe not until 2018.

Nobody is going to see any massive changes over the Air 2 speed brightness very tiny changes. It would be a waste of money to chuck a good iPad Air unless you have a good reason like needing a pencil or more memory. But next years iPad will surely offer much more.
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I don't notice a huge difference in the color range but I do like the Tru Tone color. That was a very nice feature.
The sound is also noticeably better but to me the biggest reason for upgrading was the new keyboard & Apple pencil. If it were not for those features I would have been happy keeping my iPad Air 2.

Yep I do often wonder if these reviews are more like an advert even apples keynote never persuaded me to buy the Pro over my Air 2.
[doublepost=1460509761][/doublepost]Also funny how this "Major" update has been rumbled on these forums with the poor 2gb ram and same internals that is harder to fix over the Air 2? Hmm..who is writing these articles? Has to be very pro Apple with rose tinted glasses. It's a good update if you have an iPad 3 maybe!
[doublepost=1460509948][/doublepost]
I really wish every article included a poll where people could vote for "OMG this is the awesomest thing ever!", "Apple is a greedy corporation that hates humanity!", "Why is this front page news?", or "I like turtles".

Maybe just giving people that outlet upfront would spare all this nonsense and let us talk about the actual content of the article-- namely the display quality.

Should put the reviews over on the apple page I don't think people are going to buy that the Pro is better than that air and are probably less likely to rush out and buy at the £100 more price over the Air 2 and halved memory yet more expensive and have the cheek to sell the pencil sepetate. "iPad Air 3" has had a big price jump that's all I can say!
 
Anybody who buys a new tablet every year has extra money laying around to do so or they are putting themselves in debt. Ita not that someone needs a mansion. It's that it's a big waste of money for the minor updates between years.

Wtf cares about a quarter a day price? Ok. The iPad is the high end of tablets. But that doesn't mean iPad customers should be expected to spend more. The industry just forces them to and so the numbers show that people are willing to spend and the indiustry spins it like a want.

Plainly stated my post is to say upgrade only if you have money to waste. Buy if you have the money and wand the best tablet on the market.

Wtf are you judging the worth of my post? Get outta here with that ********.

Yeah Yeah YOU are the world (sic)
I can hear it, that mind numbing chorus backing your hymn to ego.
 
Ah, I overlooked that auto brightness is somehow higher than "max brightness"... Note though that the OLED loses brightness when set to all white-- it can't maintain that level across the panel.

And you didn't mention contrast:
S7: Contrast, high ambient light, with auto brightness: 119-186
iPP: Contrast, high ambient light, with autobrightness: 301

iPP gives 50% better contrast ratings with ambient light, so that added brightness isn't really helping them.

Well yeah but that's irrelevant because it runs white off.
 
Flawed car analogy aside, it costs $5 to make 32gb default. Apple has been shipping 16gb for 9 years now, while the rest of the industry is at 32gb. Greed is greed, period. I wonder when people are going to stop defending or making up excuses for the indefensible.

Some people could be sold a bag of excrement, but would defend it because of the logo on the bag.
 
£499 is a rip off for 32gb. It use to be £479 maybe it was £449 can't remember? But then they were too nice last year offering 64gb at £479. This year 32gb no pencil £499.

It's offical folks they should have said here's our "most expensive iPad yet" (I know there's top models but I mean as a joke here) £100 over the base line entry price mostly iPad Air internals. Have the cheek to rebadge a 5S yet offer brand new internals and memory for the cheapest price?

Perhaps this is the plan tax iPad users to make up for the cheaper iPhone sales keep profits high? Apple have strange ways these days and I would like someone or Mac rumours to ask Apple why 32gb is more expensive than 64gb? Have production costs risen? Surely not when it's the same case? Please Mac rumours none of these adverts for Apple we have seen the tear down so why is "Ipad Air 3" been increase by such a massive amount? We all know on the forums nothing there to justify £100 so answers answeres please..or Apple ?

I'm a massive Apple fan I update yearly and I won't be mugged by paying £100 more for a base line every iPad.
 
Apple hasn't spoiled us, cheap China labor and low inflation in electronics has. You say it's "pretty cool" Apple leaves prices untouched between generations, but do you understand that Apple has 30%+ margins, something most electronics makers only dream of. That includes R&D, labor, parts, etc., etc. So its easy to leave prices the same from generation to generation especially when component prices keep decreasing. For example the cost of a 32GB flash memory chip in 2010 when the iPad was released was appreciably higher than today. The savings balance out with newer parts that cost more. That is how Apple keeps prices stable.

But then you look around at other electronics companies with appreciably smaller margins and you see it's pricing as a given tech matures lowers as the device improves. For example a Sony 32" LCD 720p HDTV in 2006 cost about $800. Today you can get an LG 50" UHD TV for $800. And a 32" Sony HDTV -- about $170

I don't know why Apple bumped up the price on the 9.7 iPad, but for a struggling product and an update that is incremental I don't think Apple has made it's case. The 9.7 Pro is a great update. If it was $599 for 64GB like its 9.7" predecessor I'd be all in, and drop another $100 for the pencil too. But the 32GB is too chintzy to be of any use to me and I can't get my head around a $1,000 iPad. I really don't think Apple thought out the pricing strategy well.

Exactly what you said. I believe we'll be seeing a price cut fairly soon on the iPad Pro. I've already seen the 12" iPad Pro 128G/Cellular going for $860 ($220 off Apple's pricing). Apple will continue to sell their devices at normal price for the more 'loyal' people that enjoy giving Apple more money then they can elsewhere for the exact same product.
 
Exactly what you said. I believe we'll be seeing a price cut fairly soon on the iPad Pro. I've already seen the 12" iPad Pro 128G/Cellular going for $860 ($220 off Apple's pricing). Apple will continue to sell their devices at normal price for the more 'loyal' people that enjoy giving Apple more money then they can elsewhere for the exact same product.

Coming soon

16gb IPad Pro 9.7 £399

It's coming Apple never break down sales I bet the Air 2 at a lower price is outselling this new Pro by a country mile!

None of us on these forums are silly enough to be ripped off by the £100 premium without a genuine reason for it. 16gb to 32gb has never been £100 the other updates came free with the update to the IPad 2/3/4/Air and Air 2 no £100 hike.

Absolute joke. Bad enough it was a weak update without putting that premium on it.
 
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And this affects you in what way or capacity? Let us have our branded excrement.
If you'd like you can buy generic poo.

Simple economics. I will keep discussing the greediness of Apple (as many others have as well) as the less iPad Pro's purchased, the more Apple will be inclined to put in reasonable amounts of storage/features for the price increase. Look at it this way. If everyone kept purchasing the current rMBP without a refresh, do you think Apple would upgrade them? Of course not. Keep older (i.e., lower cost, hence higher margins) tech inside and keep selling. But people AREN'T buying the current rMBP and so Apple will be pushing an update soon.

So tell me. What's your excuse for defending this? If you own Apple stock, then I can understand your reasoning lol.
 
Coming soon

16gb IPad Pro 9.7 £399

It's coming Apple never break down sales I bet the Air 2 at a lower price is outselling this new Pro by a country mile!

None of us on these forums are silly enough to be ripped off by the £100 premium without a genuine reason for it. 16gb to 32gb has never been £100 the other updates came free with the update to the IPad 2/3/4/Air and Air 2 no £100 hike.

Absolute joke. Bad enough it was a weak update without putting that premium on it.

Indeed. The only feature that makes it worthwhile in my view is the pencil, otherwise the air 2 is far better value for the money. But judging from most posts here it seems very few people are buying it for the pencil functionality.
 
Indeed. The only feature that makes it worthwhile in my view is the pencil, otherwise the air 2 is far better value for the money. But judging from most posts here it seems very few people are buying it for the pencil functionality.

Surely bundling it in would make people use it. Keeping it remains a niche so many will maybe update to a Pro probably bigger model as the larger models are better value but won't use pencil.

Perhaps no pencil support on the lower end memory models? If you are paying base line prices your not apples customer to go out and buy pecinils, expensive cases or keyboards. The success of iPad is minus this Microsoft junk ipad is good without it you can use your finger to draw minus any pencil it's a Microsoft thing. Would never have happened under Jobs that's for another discussion.

iPad lacks ideas they don't want sales to suffer yet putting the price up will be apples biggest mistake this year even if not reported. If iPad sales are up probably cheap Air 1 and 2's.

Apple has spent years telling us this is a tablet for everybody and they go and price it almost Mac book pro and iPhone. Pricing people out so yes this is worth a much wider discussion on here and I am keen to ask Apple these questions? Apple has got this majorly wrong..
[doublepost=1460512013][/doublepost]But when sales are poor a £399 iPad all would be forgotten. I was hoping 16gb would stay to bring the price around £379 now they have the pro to sell.

When people are buying a larger Pro with older internals as that's better value that tells us the article about this being a major update is absolute rubbish.

Truth is it's the update nobody is going to notice or benefit from.
[doublepost=1460512197][/doublepost]And the SE is strange as its got great internals and everybody is talking about it being in a case from what 2012 or 2011 maybe was that when we first seen the 5?

Apple need a major rethink early rumours said a 6 case but smaller it's as if they chucked that idea out the window and recycled production of the old 5s winding down.

Sad to see Apple sink this low when they are better than this for innovation other products not recycling there own!

Majorly disappointed by Apples 2016 line up I am sure others agree. It can only improve later with IOS10 and possibly a very slim watch people may want to buy.
 
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The ultimate way to see how the pricing strategy works out for Apple will be to see how quickly we see the discounts appear. Despite my personal afront to the updated pricing, I'm sure it will be currently flying off the shelf due to all the Apple fanboys, people that don't know any better and people who have been holding off upgrading pile in. The real test will come by the summer when this market has died down. Obviously, Apple will aren't going to discount the price, but resellers such as Target, Best Buy, Staples (US) or Currys, John Lewis (UK) and of course, eBay sellers will do to shift stock. Perhaps Apple will drop the prices of the 9.7" and 12.9" at the iPhone launch (i.e. the previous iPad release period) instead of a new model as they did with the Watch at the recent event.
 
My apologies, I didn't realize you were talking about the 12" (or rather...I forgot). The 12" does not have that feature so something else may be going on there. Are you within the return period? You may want to get it checked out if something appears wrong on there.

I'm outside the return period but I don't think there is necessarily anything wrong with it. I would say it's just the screen quality isn't great. I was watching a live streaming football match at the weekend and I was disappointed at that too. You can see the screen lag as the ball was passed creating a weird affect of seeing multiple balls flicker across the screen. Very odd. I tried to watch an HD movie I downloaded from iTunes and the picture quality was very poor on that to. It's the first iPad I've owned that I'm genuinely disappointed with.
 
blacks off, sorry. typo.
No worries-- I'm still confused by what you mean by "that's irrelevant because it runs blacks off".

If you mean that they turn the black parts of the screen off, then that's my point. That's the difference between the low ambient light and the high ambient light measurements. Black being off means the low ambient light contrast is very high, but black being off doesn't matter if the lights are on in the room. All that battery power put into overdriving the OLED is just being wasted in a fight against the display reflectance.

Read the text from the article you're quoting-- contrast is a function of screen brightness (ie. white), and screen reflectance (ie. black). The S7 has a 4.6% reflectance, the iPP has a 1.7%. Once your room lights get above about 10 candella per square meter (0.5cd/m^2/4.6%), the iPad Pro has better contrast.

How bright is 10 cd/m^2? Below that threshold, you stop perceiving color... So if you can see color in the room around you, the iPad Pro has better contrast than an S7.
 
Ah, I overlooked that auto brightness is somehow higher than "max brightness"... Note though that the OLED loses brightness when set to all white-- it can't maintain that level across the panel.

And you didn't mention contrast:
S7: Contrast, high ambient light, with auto brightness: 119-186
iPP: Contrast, high ambient light, with autobrightness: 301

iPP gives 50% better contrast ratings with ambient light, so that added brightness isn't really helping them.
I think OLED seems to be ill suited for large screens, at least in bright conditions. If you look at tablets, the Samsung Galaxy S2 can only manage 360 nits at pure white (430 nits at 50% APL) according to AnandTech, while as shown here, the iPP 9.7 can go over 500. I also am skeptical of how OLED is held to be the Holy Grail. I think it really comes down to what environment you are in the most as to which type of display is better for you.
 
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When I had the Pro, there was really no visible difference between its display and my Air 2.

Really? Interestingly enough you state "Had." The Pro's display is significantly better than the Air 2. That's also not to say the Air 2 has a poor display, but their is a clear winner, and the Pro has it with the color gamut, brightness and reflectivity.
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I wonder if the average user will really notice the difference in the 9.7" Pro over its bigger sibling. To me this isn't like RAM where you definitely notice the 4GB (and I would never go back to anything less).

Agreed. But there are signify the pro's and cons to both sizes. Tru Tone and color gamut are easily distinguished between both models.
[doublepost=1460521050][/doublepost]Looking forward to purchasing Space Gray 9.7 Pro in the next few months. I will keep my Air 2 for a back up. I have heard great things regarding the speakers, I think this will be a selling point for me when watching movies.
 
$599 is for 32gb which is what they have always charged for that amount of space.
Sorry, but memory is becoming cheaper and 32 became basic as 16 used to be. So it is not an explanation.
[doublepost=1460525260][/doublepost]Could be the best IPS screen, but I am not sure it is the best mobile screen, including super AMOLED.
 
Hmm, much brighter but same contrast ratio. That means the blacks are brighter, especially noticeable in dark areas. I'll stick with my Air 2 and wait for the OLED version.
 
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