Could it be that Amazon and Apple are competitors and Amazon may not wish to give Apple the time of day, much less the rights to access the Amazon library?
Why? Seems like a deal with Apple would provide them with more leverage, not less.
And they all could presumably be covered by Apple, etc. as well.
And we've already established that Apple's standard 30% cut would provide them with more revenue per subscriber.
You are needlessly limiting the demographic here. HBO is already an addon service to cable. Any HBO customer could subscribe however they wanted.
HBO and cable/sat providers are currently business partners. If HBO started dealing direct to consumers then HBO becomes a direct competitor to cable/sat providers. How is going from business partner to direct competitor *not* disruptive?Cable companies are the ones that would be disrupted, not HBO.
Interesting strawman, but the idea of cutting out the cable company isn't to add additional layers, but to cut out the most fossilized layer from the mix, and to reduce bundling inefficiencies.
Example, the majority of your cable bill goes to fund sports programming. That's great for the megafans who get all sorts of overpaid athletics in their home for cheap, but it has created a bloated industry. If you don't watch sports, you are getting hosed. More importantly, there are no controls over what the local cable company charges for their bundles, which is why they have pushed costs up every year of the past three decades (yes, some of that gets blown back to content producers, but the two major cable companies are making oil-industry-level profits).
The actual way to reduce content costs is to (1) remove the monopoly in the middle (which monopoly is based on the scarcity of a resource which is no longer tied to the content monopoly they enjoy), (2) unbundle consumer-hostile bundles, (3) return competition to the content marketplace by lowering barriers to entry while keeping reputation systems. Of course, that's all industry-wide stuff; for the individual the #1 way to reduce your content costs are to consume cheaper content - TV shows that are a few weeks old or a year old are dirt cheap, or books, movies, etc. When you are paying $100/month to a cable company no matter what you watch, there's no reason to seek alternate forms of entertainment, but if you get off the cable teat you will quickly find that you really don't need the TV on 10-12 hours per day piping in reality shows and UFO conspiracy theories.
Again, I have DirecTV. I still use my Apple TV for most non-sports content using Netflix, Amazon Prime (Airplayed via my iPad), and Apple Rentals.
Just because it doesn't fit into the way you live your life doesn't mean it isn't useful.
You're right that a la carte channel subscriptions would be a game changer... But I'm not sure whether or not most people would prefer it.
Part of me thinks yes... I could subscribe to ESPN, NFL Network, and individual teams (say, the Seattle Mariners) or local markets (instead of Mariners, Fox Sports NW), along with HBO, ABC/CBS/NBC, and maybe Comedy Central and TBS.
However, part of me thinks... Holy hell, that's complicated. And if each channel was $10, I'm already up to the cost of cable with those 8-9 channels. Not to mention that I don't get the benefit of discovering new channels and shows as easily. I probably wouldn't pay to subscribe to HGTV, MTV, VH1, Disney, etc., but I might watch a show on them once or twice a month. So even if I do save money, it would have to be enough to make up for the fact that I'm no longer able to watch channels I don't subscribe to.
I think a BIGGER game changer would be robust and instant on-demand for the entirety of a channel's programming. Sunday night at 8pm on the dot Game of Thrones goes live in the HBO app/channel, for example. I personally don't mind sitting through commercials to watch the show right away rather than later that week, so they could keep the integrated commercials for first-run shows... Maybe even for an entire year, until the next season started.
I'm just rambling now, but I think there are a LOT of ways that TV could develop to be a more enjoyable experience. While a la carte subscriptions are often touted as THE way to change the game, there are several other directions Apple could take it.
All fair points...which perhaps begs the question...is TV really broken? Maybe not. The $132/month I give Verizon FiOS for 50MB/s internet, HD Extreme package (290+ channels, 75 HD...including NFL Network, NatGeo, and others), and home phone doesn't seem like such a bad deal now that I think about it.
So if the content delivery isn't broken, I do think we all agree the UI of these cable boxes is. The complicated remotes, button input lag, and uninspired menu systems could use help from a real software company. Not sure if that's Apple, but that would be a game changer in it's own right. Changing the way we navigate content and find what we need.
Definitely something we can all agree with. Every single cable/satellite provider has the same general UI, and they are all objectively terrible. A new way to navigate would be a huge step.
Apple TV definitely is not that step though![]()
I wish these channels would sell me access instead of requiring a cable subscription. I'd gladly pay $2-3/month each for the small amount of channels I watch. Maybe more for premium channels like HBO. Hell... if HBO could get $5.99/mo from 10 million subs. (Doable. Netflix has 44 million), That would almost $60 mill per month in revenue.
Although the iOS remote app does help. Whoever designed that tediously thin aluminum remote should be fired.
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Because with the current model they make way much more.
Disney currently get $5 per cable subscriber for ESPN whether they watch it or not! This is besides the other revenue they get just from that channel.
In your model, disney only gets money from who subscribes. The currently model...they get paid just for you signing up for paid tv.
Why would content owners entertain making less?
And this is what I hate about the current system. The other thing is the greed of the cable companies. Try offering real entertainment, not infomercials and junk reality shows.
I remember when the scifi channel had scifi, MTV had music videos etc.
I actually think Uverse and FiOS are pretty solid UIs. And TiVo is flat out great.
Why would HBO limit themselves to only Apple?
It makes the most sense for HBO to be on as many devices as possible (which is what they are already doing with HBO GO). I mean, theTV install base is w-a-y smaller than the cable install base and still only around half the size of the current HBO subscriber base. Even the number of cord cutters is still very small and I don't see HBO rocking the boat until the cord cutters grow drastically in number.
If I already subscribe to cable and want HBO why would pay for HBO GO separately when if I just add HBO to my cable package I get HBO GO for free? I would be surprised if HBO was priced higher than HBO GO.
HBO and cable/sat providers are currently business partners. If HBO started dealing direct to consumers then HBO becomes a direct competitor to cable/sat providers. How is going from business partner to direct competitor *not* disruptive?
And we haven't even touched on who owns the Internet pipes that HBO needs in order to stream content direct to customers. Yeah, if HBO goes direct to consumer I see a lot of disruption in their streaming service until they pay up like Netflix did.
Actually, i really like the apple remote. Sorry.
It does what it needs to with only a few buttons, and it works better than all the other remotes in my lineup.