You're sitting at a table with friends or family having a casual conversation, sipping some wine, and generally just in the moment. Conversation lulls for a brief moment and right before then, or at that moment, you felt a buzz in your pocket or heard a jingle from your purse and you wonder what it was. You look around, nobody is engaging in another conversation with you, so you pull out your phone, unlock it, open up Facebook, see you have a few notifications actually, and start to look at them. You respond to some, some link to web pages, one thing leads to another and you're midway through a wikipedia article on
Taxus canadensis when you notice the check is paid and people are putting on their coats to leave. How long has it even been? You go to look at the time, but, your browser is scrolled down and you can't see the time anywhere, you trendy 20-something who doesn't wear a wristwatch.
Now repeat that story in 10,000,000 different variations and you have the source of angst against people willing to pull out their phone in social situations. But, why shouldn't people know what's going on? Some will claim information overload or similar things. What they don't get, though, is that burden of information overload is not one of knowing, but, in being tied to responding and participating and controlling how far you get drawn in.
This won't happen with the watch. When you hit that lull in conversation, you'll have felt a tap and glanced at your watch and saw that it was just an inane comment on your latest Facebook status and you'll turn your had back to the group and join in the next conversation that is getting started. You didn't invest any real effort into becoming aware of what the activity was and thus you won't feel obligated to make the most of the investment (the investment being digging out your phone, unlocking, navigating, refreshing, etc.) so you won't even realize that you were just dropping a whole bunch of typical activity that would've kept you face deep in touchscreen. You might even have moments where you think, ever since you got this watch, the internet has been a lot more tame. This will happen because the watch acts as a remote viewer, it gives you awareness without allowing full interaction. It is a barrier to invested time. Because you will assume you can't participate if you don't then do further work to drag out the full phone, you'll be more likely to brush off insignificant notifications and keep more attuned to the moment in your life. You'll filter better. You'll save a ton of time that you would've spent pulling to refresh your twitter feed 7 times just to be sure that you really did see the latest tweet and your response really made it to the server and that there wasn't a response waiting already and hey maybe something happened in one of my lists that's interestOH A SQUIRREL!
The biggest benefits of Apple Watch are going to come from what it will not do well, because, you don't really need to do that right now anyway, unless you really do, and that step will return your life to you without sacrificing awareness of your modern, pseudo-virtual world.