http://www.microsoft.com/windowsvista/experiences/magic.mspx you wirelessly connect your Xbox 360 to your vista machine. then play things off of windows media player on your TV. and this is also a state of the art game console... so Apple TV is $300 and basically all it does is plays iTunes media on a TV screen... to me it sounds like this should be priced at $49.99. and it has that awful front row interface. why does it cost $300 to connect your iTunes to your TV? and then it only connects to some TV's where as xBox 360 has adapters to meet ALL tv's. i dont get the apple TV at all. the more i reserch Vista.... the less i am impressed with apple products.