Maps has gotten to a point in Toronto where I prefer its directions to Google Maps which I’ve now deleted entirely. While I prefer flyover to getting around a city, I would go back to Google Maps for the occasional street view. Apple’s 3D implementation is far superior. Can we say that Apple has now surpassed Google Maps? Probably not everywhere but in some cities, the answer is an absolute yes. Steve Jobs’ play has paid off in spades. Apple built their own UI unrestricted from the constraints of a third party, they get to keep users’ data private and get their own anonymous data. Well done.
As a photographer who used Aperture religiously, I could see Apple’s play in rebooting a flawed foundation and starting brand new with Photos. That too is beginning to pay off. The editing tools in Photos is so versatile that a beginner can understand it and a professional can find what they need. Photos plugins make it possible to expand tools for pros. Unlike Aperture, Photos works across all Apple platforms on iOS and Mac. What’s still missing is a better organization and sorting system and it’ll have caught up to Aperture and can grow from there. Again, well done.
Sing In with Apple is another brilliant play. It leverages Face ID to start to eliminate passwords entirely. It’s another one of those Apple things that benefits both the user by its convenience and Apple in that it keeps you stuck (voluntarily) in Apple’s ecosystem. Try leaving Apple after having dozens of signs ins around the web. It’s the same reason why so many people are stuck (involuntarily) on Facebook.